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Growth Marketing Executive

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Laka

14d ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Bristol
    Remote

AI generated summary

  • You need 4+ years in a high-growth D2C company, strong CRM skills, CMS experience, and familiarity with Customer.io, Webflow, and coding languages like liquid, CSS, and HTML.
  • You will design and execute CRM campaigns for customer lifecycle stages, personalize messaging, manage transactional communications, and collaborate on segmentation and messaging strategies.

Requirements

  • 4+ years experience in high-growth D2C company
  • Strong technical marketing skills and hands-on experience working with CRM platforms required. Experience working with CMS platforms preferred, desire to learn a must.
  • Experience working with Customer.io, Webflow and coding languages (liquid, CSS, HTML) are an advantage

Responsibilities

  • Develop lifecycle stages based on customer data (e.g., new sign-up, conversion, retention, win-back) and design campaigns for each stage.
  • Execute CRM campaigns to drive activation, engagement, retention, and upsell or cross-sell opportunities.
  • Be accountable for our essential transactional customer communications.
  • Personalise messaging based on customer segmentation.
  • Ensure that the website effectively communicates product benefits and maximises conversion into the product experience.
  • Design and implement automated workflows and nurture streams for different segments and lifecycle stages.
  • Use our CRM tool to set up triggers, rules, and workflows that guide customers through the journey.
  • Work with the Market Leads to develop customer segments, positioning and messaging.
  • Work with the Market Leads and Product Manager to deliver CRM campaigns.

FAQs

Do we support remote work?

Yes, we support a remote-first way of working, allowing you to choose whether to work from home or from our offices in London, Bristol, or Amsterdam.

What are the working hours for this position?

The job does not specify exact working hours, but it supports flexibility in where and when you work within our remote-first approach.

Is insurance experience required for this role?

No, insurance experience is not required for most roles at Laka. We will provide the necessary training and upskilling as needed.

What is the requirement for language skills?

While English is essential, speaking additional languages such as French, German, or Dutch is a bonus.

How much vacation time is offered?

You are entitled to 25 days of holiday in addition to bank holidays, with the option to roll over up to 5 unused days per year.

Are there opportunities for bonuses in this role?

Yes, there is a performance-driven scheme where you can receive a cash bonus of 5% of your base salary annually if the company meets its targets.

What benefits are provided for medical insurance?

Laka offers individual private medical insurance, with the option to add partners and dependents at a small cost.

Do we offer any kind of financial incentives or share options?

Yes, everyone in the business is granted share options upon joining, and there are performance-related cash bonuses as well.

Is there support for mental health and well-being?

Yes, Laka provides unlimited mental health support through Spill, including one-to-one therapy sessions.

What are the opportunities for team bonding and events at Laka?

Laka hosts regular company-wide events, monthly socials, and team-building activities to encourage collaboration and fun among employees.

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Laka

Collective Cover. We exist to rewrite the rules of insurance so it's something people stand with, not against.

Consulting
Industry
11-50
Employees
2017
Founded Year

Mission & Purpose

Laka is a UK-based insurtech company that provides innovative and community-driven insurance solutions for cyclists. Their unique approach involves pooling premiums within a community, and any remaining funds at the end of the year are returned to the members, making insurance fairer and more affordable. Their ultimate mission is to create a sustainable and transparent insurance model that puts customers first and fosters a sense of belonging within the cycling community. Laka's purpose is to offer comprehensive coverage, exceptional customer service, and a strong sense of community support for cyclists, ensuring they have the protection they need while fostering a positive and inclusive cycling culture in the UK.