Logo of Huzzle

Home

Matches

Explore

Manage

Growth Marketing Manager, BBC iPlayer

image

BBC

15d ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Product
  • London

AI generated summary

  • You must have senior-level experience in performance/retention marketing, CRM/CDP expertise, leadership skills, proficiency in analytics tools, budget management, and strong interpersonal abilities.
  • You will develop lower funnel marketing strategies, manage multi-channel campaigns, analyse user journeys, optimise customer lifecycle, conduct tests, and measure performance to drive growth.

Requirements

  • Demonstrate achievement at a senior level in the performance or retention marketing space and familiarity with a wide range of media channels
  • Demonstrate extensive knowledge and experience of creating product retention strategies
  • Experience in targeting audience segmentations using CRM/CDP (Customer Data Platform) tools and activating these segments in various digital channels
  • Experience in managing people, setting clear objectives, providing regular feedback, and fostering creativity in an inclusive culture
  • Proficiency in digital measurement tools (e.g., Google Analytics, Piano, Adobe) and experience in using insights to inform and test hypotheses
  • Demonstrate exceptional interpersonal, negotiation, and influencing skills, with experience collaborating across organisational boundaries
  • Able to articulate a clear vision and strategy, generating innovative ideas and approaches, and staying ahead of industry developments
  • Experience of planning and managing budgets to deliver on business growth objectives and strategy
  • Able to comply with BBC’s rules, procedures, guidelines, and policies, managing and mitigating risks and issues

Responsibilities

  • Create a lower funnel marketing strategy and plan to drive BBC iPlayer growth through the lower funnel
  • Oversee the creation of a lower funnel multi-channel media strategy and plan that will deliver on the BBC iPlayer marketing strategy
  • Develop customer lifecycle, customer lifetime value, and next best action frameworks to optimise weekly consumption of BBC iPlayer
  • Identify key user journeys and gaps in these journeys to exploit new growth opportunities that drive BBC iPlayer consumption
  • Formulate and execute the audience segmentation strategy for digital media channels, utilising CRM (Customer Relationship Management) tools
  • Oversee an experimentation roadmap, conducting A/B and multi-variant tests, and validating hypotheses
  • Oversee the creation, approval, compliance and supply of assets that will deliver on the marketing strategy
  • Measure performance using attribution methods to maximise KPIs and use data to continuously improve efficiency
  • Respond to changes in audience behaviour, technology, and wider strategy to optimise campaigns
  • Forecast marketing performance and produce insightful reports for stakeholders
  • Establish influential relationships with peers in Marketing, Media, Creative, Editorial, and Product teams, and act as an arbitration path when required
  • Work collaboratively with upper and mid funnel marketing and media teams to contribute effectively to a cohesive platform marketing strategy, aligned to brand and growth goals

FAQs

What is the salary range for the Growth Marketing Manager position?

The salary range for this role is £44,500 - £68,000, depending on relevant skills, knowledge, and experience.

What type of contract is offered for this role?

This is a fixed-term contract until 27/03/2026.

Where is the office base located?

The office base is located in London.

Is flexible working an option for this role?

Yes, the BBC is happy to discuss flexible working arrangements for this role.

What are the primary responsibilities of the Growth Marketing Manager?

The primary responsibilities include creating lower funnel marketing strategies, overseeing multi-channel media strategies, developing customer lifecycle frameworks, identifying growth opportunities, and measuring campaign performance.

What experience is required for this position?

Candidates should have achievement at a senior level in performance or retention marketing, extensive knowledge of product retention strategies, experience with CRM/CDP tools, and proficiency in digital measurement tools.

Are there any training and development opportunities available?

Yes, the BBC offers unrivalled training and development opportunities through its in-house Academy, which hosts a wide range of courses and certifications.

What benefits are offered with this role?

Benefits include a negotiable salary package, flexible 35-hour working week, 25 days annual leave (with the option to buy an extra 5 days), a defined pension scheme, and discounted dental, healthcare, and gym options.

How does the BBC support diversity and inclusion?

The BBC is committed to creating a diverse working environment where every individual's unique contribution is valued and respected, and they welcome applications from individuals of all backgrounds.

What should I do if I need adjustments or have access requirements for the interview process?

You can contact reasonable.adjustments@bbc.co.uk to discuss any adjustments or access requirements you may have for the interview process.

image

BBC

Make the moments that matter. #YouMakeTheBBC

Entertainment & Media
Industry
10,001+
Employees
1922
Founded Year

Mission & Purpose

The BBC is the world’s leading public service broadcaster. We’re impartial and independent, and every day we create distinctive, world-class programmes and content which inform, educate and entertain millions of people in the UK and around the world. We do this across: - A portfolio of television services, including the UK’s most-watched channel BBC One, the pioneering online youth service BBC Three, and our multi award-winning channels for children, as well as national and regional television programmes and services across England. Northern Ireland, Scotland and Wales - Ten UK-wide radio networks, providing the best live music broadcasting in the UK, as well as speech radio which informs, educates and entertains. We also have two national radio services each in Scotland, Wales and Northern Ireland and 39 local radio stations across England and the Channel Islands, providing an invaluable and unique service to listeners across the UK - Our digital services including BBC News, Sport, Weather CBBC and CBeebies, iPlayer and BBC Sounds, BBC Red Button and our vast archive - BBC World Service television, radio and online on more than 40 languages