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Growth Marketing Manager - CRM & Retention



25d ago

Applications are closed

  • Job
    Mid & Senior Level
  • Marketing
  • £30K - £45K
  • London


  • 3-5 years related experience in digital marketing/advertising, ideally in an e-commerce or marketplace/B2B business
  • Bachelor's degree
  • Experience utilizing a CRM platform to build and track campaign performance. HTML proficiency is a plus
  • Demonstrable knowledge of best practices and orchestration across different channels, including email, push notifications, and in-app models
  • Strong background in customer conversion, re-engagement and retention strategies
  • Experience analyzing marketing campaigns, running A/B tests, and providing meaningful insights/recommendations for next steps
  • Willingness to approach projects with a can-do attitude and create processes where there isn't one
  • Comfortable using and analysing data, with advanced Excel or Google Sheets; Tableau or SQL a plus
  • Ability to communicate, collaborate and advocate ideas as well as execute, take ownership and be hands-on
  • Experience in fast-paced environments, working to ambitious growth targets


  • Take ownership of Creoate’s customer lifecycle, creating and evolving strategies to increase LTV and user engagement
  • Act as a leader within CRM, helping the whole team achieve best-in-class results
  • Drive engagement and retention strategies by identifying/analysing customer segments and collecting insights based on past behavioural data
  • Lead campaign ideation and concept development against Creoate's growth strategies and key initiatives
  • Identify opportunities at key points along the customer lifecycle that increase sales yet still feel authentic to our customers
  • Collaborate cross-functionally to create CRM programs for both wholesale and retail customers
  • Monitor and maximize customer lifetime value strategies ensuring maximum CAC profitability
  • Study competitor lifecycle programs and loyalty tactics and present your findings/recommendations to the team
  • Dig deep through data and mine insights on new customers, do market research to understand our core offering and work with the supply team to expand our list of categories/products to drive new user acquisition
  • Create A/B testing paradigms to confirm hypotheses and quickly scale experiments that are successful
  • Liaise with cross-functional teams to ensure campaigns run smoothly and within deadlines


What is Creoate and what does the company do?

Creoate is the UK's largest B2B wholesale marketplace, helping over 50,000 retailers source products for their stores. The company uses cutting-edge technology to make it easy, fast, and more profitable for small business owners to source fresh products for their customers.

What is the role of a Growth Marketing Manager - CRM & Retention at Creoate?

The Growth Marketing Manager - CRM & Retention is responsible for designing best-in-class nurturing journeys, analyzing user behavior data, optimizing for higher customer lifetime value (LTV), and driving engagement and retention strategies. This role involves leading cross-functional initiatives to achieve ambitious growth targets and collaborating on multi-channel campaigns to drive both acquisition and retention.

What are the key responsibilities of a Growth Marketing Manager - CRM & Retention at Creoate?

The key responsibilities of this role include taking ownership of Creoate's customer lifecycle, creating and evolving strategies to increase LTV and user engagement, leading campaign ideation and concept development, identifying opportunities for sales growth, collaborating with cross-functional teams, monitoring and maximizing customer lifetime value strategies, conducting market research, and creating A/B testing paradigms.

What qualifications and experience are required for the Growth Marketing Manager - CRM & Retention role at Creoate?

The ideal candidate for this role will have proven experience designing, launching, and analyzing CRM campaigns in an e-commerce or marketplace/B2B environment, be data-driven with a strong analytical mindset, possess strong sales skills, demonstrate the ability to exceed targets, and have experience working with small businesses. Additionally, business development and collaborative skills are essential, as well as a strong fit with Creoate's core values.

Building a better economy.

Retail & Consumer Goods
Founded Year

Mission & Purpose

Creoate was built to help millions of small businesses grow on better terms. We help independent retailers buy sustainable and unique products from brands and wholesalers on a centralised platform, using artificial intelligence and predictive analytics to help retailers forecast sales and manage inventory levels as efficiently as possible and get sustainable payment terms. All with the aim of delivering more choice, better pricing, and more efficient logistics at a global scale. A growing community of 70,000 retailers and 6,000 brands across 10 countries trust Creoate to run their business. We work hard to deliver our mission of building more transparent, inclusive economies by finding innovative ways to help independent businesses grow - and we’re looking for people like you to help shape tomorrow at Creoate alongside a seasoned team who have worked at or invested in Farfetch, Amazon, Wefox, Lyst and Deloitte.