Logo of Huzzle

Growth Marketing Specialist

image

Pinterest

17d ago

  • Job
    Full-time
    Mid Level
  • Data
    Marketing
  • San Francisco

AI generated summary

  • You need a relevant Bachelor's degree, 3+ years in paid marketing, proficiency in Google and Facebook Ads, cross-functional collaboration skills, and strong communication abilities.
  • You will track and report on paid KPIs, analyze creative performance, manage marketing channels, conduct keyword research, and collaborate with product and brand teams for insights and strategies.

Requirements

  • Bachelor’s degree in a relevant field such as Marketing, Analytics, Business, or equivalent experience.
  • 3+ years direct experience working at scale across multiple paid performance marketing channels.
  • Proficiency in running and optimizing paid campaigns across Google Ads, Facebook Ads, and other platforms. Experience with keyword management in Paid Search.
  • Ability to collaborate cross-functionally with product, engineering, creative and analytics teams
  • Ability to manage multiple priorities in a fast-paced environment and ensure high quality deliverables with high attention to detail.
  • Excellent communication skills with both non-technical and technical audiences.

Responsibilities

  • Own tracking & measurement of paid KPIs using a combination of Mobile Measurement Partners and in-house data for weekly reporting. Evaluate Marketing performance/impact and make data-driven recommendations for how to adjust our approach to reach our ambitious goals. Assist with the creation and delivery of custom reports.
  • Work with the in-house creative team to provide data insights around creative testing and performance to inform new creative briefs.
  • Work with Marketers to develop long term growth strategies for marketing channels (Google, Meta, Display).
  • Handle daily marketing channel management, including campaign creative uploads, budget changes and bid adjustments. Implementation directly in marketing channels.
  • Conduct in-depth keyword research, competitive analysis, and keyword optimization to drive highly effective Paid Search campaigns.
  • Establish close relationships with product and brand marketing to exchange learnings, best practices, and key tentpole moments throughout the year.

FAQs

What is the primary focus of the Growth Marketing Specialist role?

The primary focus of the Growth Marketing Specialist role is to launch and optimize paid social and app campaigns, manage day-to-day marketing operations, and track performance metrics to maximize business impact.

What educational background is required for this position?

A bachelor’s degree in a relevant field such as Marketing, Analytics, Business, or equivalent experience is required for this position.

How many years of experience are required for this role?

A minimum of 3 years of direct experience working at scale across multiple paid performance marketing channels is required for this role.

Which marketing platforms should candidates be proficient in?

Candidates should have proficiency in running and optimizing paid campaigns across Google Ads, Facebook Ads, and other performance marketing platforms.

Is relocation assistance available for this position?

No, this position is not eligible for relocation assistance.

How often is in-person collaboration required for this role?

For this role, in-person collaboration is required twice a year in the office.

What type of work model does Pinterest follow?

Pinterest follows a flexible work model called PinFlex, which allows for a blend of remote and in-office work based on collaboration needs.

What is the salary range for the Growth Marketing Specialist position?

The salary range for this position is between $90,823 and $186,989 USD, depending on various factors such as location, experience, and specific skills.

What commitment does Pinterest make regarding diversity?

Pinterest is committed to being an equal opportunity employer, making employment decisions based on merit and considering all qualified applicants without discrimination based on various factors including race, gender, and disability, among others.

What kind of relationships will the Growth Marketing Specialist need to establish?

The Growth Marketing Specialist will need to establish close relationships with product, engineering, and brand marketing teams to exchange learnings, best practices, and coordinate key initiatives throughout the year.

Bring everyone the inspiration to create a life they love.

Technology
Industry
1001-5000
Employees
2010
Founded Year

Mission & Purpose

Pinterest's mission is to bring everyone the inspiration to create a life they love. It’s the biggest dataset of ideas ever assembled, with over 200 billion recipes, home hacks, style inspiration and other ideas to try. More than 430 million people around the world use Pinterest to dream about, plan and prepare for things they want to do in life.