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Head (m/w/d) of Marketing Communications EMEA

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MAHLE

6d ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Business, Operations & Strategy
  • Schorndorf

AI generated summary

  • You should have a degree in Marketing/Communication, extensive marketing communication experience, automotive aftermarket knowledge, management skills, and fluency in German and English.
  • You will lead a marketing team, develop integrated communication campaigns, ensure brand consistency, oversee market research, create content, manage digital materials, and coordinate trade events.

Requirements

  • Successfully completed studies in the field of Marketing, Communication or a related area
  • Many years of professional experience in marketing communication, as well as a proven track record in the development and implementation of successful marketing campaigns
  • Strong understanding of the Automotive Aftermarket and its special challenges as well as experience in digital transformation projects
  • Initial professional or disciplinary management experience and experience in budget administration
  • Excellent communication and presentation skills in German and English, other languages are an advantage
  • MS-Office - and SAP knowledge, Microsoft Dynamics knowledge

Responsibilities

  • Professional and disciplinary leadership of a team of marketing communication professionals
  • Lead the development and implementation of integrated communication campaigns through traditional and digital channels
  • Monitoring brand management and ensuring a consistent brand presence across all touchpoints
  • Lead market research initiatives to support communication strategies and track campaign effectiveness
  • Development of compelling content for product launches, technical communication and marketing materials
  • Monitoring the production of technical documentation, catalogues and promotional materials
  • Managing the production of digital content, including website updates, social media and email marketing campaigns
  • Management of the company’s presence at important trade fairs and events in the Automotive Aftermarket market, including the European Commission. Supervision of stand design, messaging and promotional activities
  • Management of event budgets and supplier relationships

FAQs

What is the main responsibility of the Head of Marketing Communications EMEA?

The main responsibility is to develop and implement the marketing communication strategy in the EMEA region, focusing on brand awareness, market positioning, and communication initiatives based on global specifications and goals.

What qualifications are needed for this position?

A successful candidate should have completed studies in Marketing, Communication, or a related area, along with many years of professional experience in marketing communication and a proven track record in developing and implementing successful marketing campaigns.

Is experience in the Automotive Aftermarket important for this role?

Yes, a strong understanding of the Automotive Aftermarket and its specific challenges, as well as experience in digital transformation projects, is important for this role.

What languages are required for this position?

Excellent communication and presentation skills in both German and English are required. Knowledge of additional languages is an advantage.

What are the key responsibilities related to managing a team?

The responsibilities include professional and disciplinary leadership of a team of marketing communication professionals and ensuring effective implementation of integrated communication campaigns.

Will I be involved in market research initiatives?

Yes, as part of the role, you will lead market research initiatives to support communication strategies and track the effectiveness of campaigns.

What types of content will I be responsible for developing?

You will develop compelling content for product launches, technical communication, and marketing materials.

Will I manage the company's presence at events and trade fairs?

Yes, you will manage the company’s presence at important trade fairs and events, including supervision of stand design, messaging, and promotional activities.

Is budget management part of this role?

Yes, you will be responsible for managing event budgets and supplier relationships.

What tools and software knowledge is required for this position?

Knowledge of MS Office, SAP, and Microsoft Dynamics is required for this position.

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MAHLE

Manufacturing & Electronics
Industry
10,001+
Employees
1920
Founded Year

Mission & Purpose

MAHLE is a leading international development partner and supplier to the automotive industry with customers in both passenger car and commercial vehicle sectors. Founded in 1920, the technology group is working on the climate-neutral mobility of tomorrow, with a focus on the strategic areas of electrification and thermal management as well as further technology fields to reduce CO2 emissions, such as fuel cells or highly efficient combustion engines that also run on hydrogen or synthetic fuels. Today, one in every two vehicles globally is equipped with MAHLE components.