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Head of Audience Growth

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BBC

Jan 22

Applications are closed

  • Job
    Full-time
    Expert Level
  • Marketing
    Creative Arts & Fashion
  • London

Requirements

  • Ability to apply industry knowledge, market awareness, audience research and analytical insights to develop a robust audience growth strategy
  • Great communication skills with evidence this person is able to build relationships with stakeholders to bring them on the journey to deliver on time and on budget
  • Experience building the customer journey across multiple digital touchpoints be it social, newsletters, podcasts, branded websites
  • Experience building CRM strategies with automated customer journeys
  • Ideally have experience developing and implementing ecommerce offerings that act to convert digital audiences to paying customers

Responsibilities

  • The Head of Audience Growth will support the departments ambitions to drive audience growth across all digital platforms and channels with the ultimate aim of converting fans to consumers - ensuring that there is a data-driven acquisition strategy and a sustained engaged community of fans across our portfolio of IP and brands.
  • This is an important role – and function- that sits at the intersection between the content teams and the commercial and operations teams.
  • This role will be building out a distribution strategy across all platforms including social media, branded websites, podcasts and newsletters and leverage data to connect these disparate channels to build a connected view on the customer journey from discovery through to subscription/membership/consumer revenues.
  • The role will report into the Director of Audience Growth and together this team will work closely with DTC vendors, including our third-party e-commerce agency and develop our online stores. They must ensure the customer/consumer journey is effectively linked to our e-commerce platform.
  • This person will be adept at using data and analytics to understand how audiences engage with content and in turn can make informed decisions around social video distribution strategies, branded website design and functionality, search engines optimization, CRM strategies across owned and paid channels to drive customer acquisition.
  • Audience growth strategies: Develop and implementation of strategies to grow an audience, using analytics and audience data to understand how audiences engage with content
  • Content strategy: Work with editorial and content teams to build and implement content strategies that are informed by our understating of the wider audience – partnering with our D&I team to inform and guide
  • Distribution strategy: Work with the commercial platforms teams to implement a clear distribution strategy that is linked to the overall content strategy
  • Addressable Audience and CRM: Support the Audience Growth Director on our audience growth strategy, partnering with the CRM team on customer segmentation strategies and overall CRM plan
  • Cross functional collaboration: Together with the Audience Growth Director this person will help be the conduit between CRM, web, and analytics teams to optimize fan journeys, SEO strategies, and data collection for enhanced audience engagement
  • SEO: Support in building a plan to optimise website search engine performance (SEO), ensuring that the site ranks high in relevant searches and attracts more visitors
  • Measurement and testing: Evaluate the measurement and testing strategies in collaboration with the insights and data team to optimise the customer journey with a keen focus on tracking and measuring key KPI’s incl. LTV, AOV, CAC, ROI.
  • E-Commerce: Build the capabilities for direct-to-consumer e-commerce and develop the consumer experience across the websites
  • Inventory management: Work closely with merchandising teams to ensure we are taking products to market that are informed by our understanding of our customer base and wider audience.
  • Digital Marketing: Collaborate with third-party agencies and internal marketing teams to execute paid digital marketing strategies across SEO, paid social and email marketing to grow online presence, acquire new customers and drive sales.
  • Planning and Delivery: Work closely with the Digital planning director to activate these plans across the portfolio
  • Product Strategy: Support in developing the product strategy for a portfolio of related products based on the strategic vision for the division and wider BBC objectives.

FAQs

What is the job title for this position?

The job title is Head of Audience Growth.

What is the location of the job?

The office base is in London, GB, W12 7FA.

Is this a permanent or temporary position?

This is a permanent, full-time position.

What is the closing date for applications?

The job closing date is 04/02/2025.

What are the key responsibilities of the Head of Audience Growth?

Key responsibilities include developing audience growth strategies, collaborating on content and distribution strategies, optimizing SEO, managing the customer journey, and supporting e-commerce initiatives.

Who will the Head of Audience Growth report to?

This role will report into the Director of Audience Growth.

What is the salary range for this position?

The salary range is £60,000 - £73,000 + London Weighting (£5,319), depending on relevant skills, knowledge, and experience.

Are there opportunities for career progression?

Yes, there are excellent career progression opportunities, including access to courses, webinars, workshops, and the chance to work in different areas of the organization.

What benefits do the employees receive?

Employees receive a competitive salary package, flexible working hours, generous parental leave, 26 days of holiday (plus one additional Corporation Day), a defined pension scheme, and discounted health and wellness services.

Is there support for diversity and inclusion?

Yes, the BBC is committed to building a culturally diverse workforce and encourages applications from candidates from diverse backgrounds.

What type of experience is required for this role?

The ideal candidate should have experience in building audience growth strategies across digital platforms, developing CRM strategies, and implementing e-commerce offerings.

What does the work-life balance look like in this role?

The role offers a flexible 35-hour working week to promote work-life balance.

Will there be a performance bonus?

Yes, there is a bonus of 15%.

How does BBC Studios approach sustainability?

BBC Studios puts sustainability at the heart of their operations, including delivering against the BBC Group’s science-based Net Zero targets.

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BBC

Make the moments that matter. #YouMakeTheBBC

Entertainment & Media
Industry
10,001+
Employees
1922
Founded Year

Mission & Purpose

The BBC is the world’s leading public service broadcaster. We’re impartial and independent, and every day we create distinctive, world-class programmes and content which inform, educate and entertain millions of people in the UK and around the world. We do this across: - A portfolio of television services, including the UK’s most-watched channel BBC One, the pioneering online youth service BBC Three, and our multi award-winning channels for children, as well as national and regional television programmes and services across England. Northern Ireland, Scotland and Wales - Ten UK-wide radio networks, providing the best live music broadcasting in the UK, as well as speech radio which informs, educates and entertains. We also have two national radio services each in Scotland, Wales and Northern Ireland and 39 local radio stations across England and the Channel Islands, providing an invaluable and unique service to listeners across the UK - Our digital services including BBC News, Sport, Weather CBBC and CBeebies, iPlayer and BBC Sounds, BBC Red Button and our vast archive - BBC World Service television, radio and online on more than 40 languages

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