Logo of Huzzle

Home

Matches

Explore

Manage

Head of Digital Content Excellence (d/f/m)

image

Henkel

12d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Düsseldorf

AI generated summary

  • You need a master’s degree, 8+ years in digital brand management, strong leadership, excellent communication skills, creativity, analytical abilities, and expertise in digital media and marketing technology.
  • You will design frameworks for digital marketing, guide and mentor teams, collaborate with agencies, facilitate communication, standardize workflows, and improve campaign quality and performance metrics.

Requirements

  • Master’s degree in relevant field
  • Minimum 8 years of marketing & digital brand management with local and regional/global experience
  • Ability to manage, convince and influence people and stakeholders, internally and externally, with no hierarchy power
  • Strong leadership skills & impeccable stakeholder management
  • Ability to effectively communicate and influence across hierarchy levels, functions and countries
  • Good problem-solving skills and time management
  • Ability to demonstrate her/his opinion in a constructive and clear manner
  • Strong combination of creativity & analytical, conceptual capabilities
  • Expert in communication, digital media & marketing technology
  • Excellent english language skills

Responsibilities

  • Design and implement strategic frameworks (Content, Social Media, etc.) that guide digital brand marketing initiatives. Establish clear guidelines per channel and best practices for content creation and digital assets
  • Provide creative direction and inspiration to digital brand marketing (DBM) managers. Foster innovation by keeping the team abreast of the latest trends, technologies, and best practices in digital content creation
  • Collaborate with various creative digital agencies / content creators to support DBM’s to develop cutting-edge content that resonates with target audiences. Act as a liaison between the Content Excellence Partners (Creative X, Vidsy etc) and Global Brand Teams to integrate best practices and innovative digital solutions
  • Lead the Global DBMs, who are reporting solid line to the Global Brands/Categories with dotted line in matrix structure: Provide strategic guidance and mentorship, ensuring content excellence across all brand touchpoints. Conduct regular training sessions and workshops to elevate the skills and knowledge of digital brand marketing managers. Ensure new hires are onboarded and trained. Stay updated with industry developments and ensure the team is continuously learning and evolving. Encourage a culture of continuous improvement and professional growth within the team
  • Facilitate regular communication and collaboration between key countries and regional teams to share insights, successes, and learnings
  • Create standardized processes and workflows for collaborating with regions & agencies ensuring efficiency and alignment with brand standards
  • Needs to impact campaign quality & performance metrics, production efficiency & ROAS

FAQs

What is the primary focus of the Head of Digital Content Excellence role at Henkel?

The primary focus is to design and implement strategic frameworks for digital brand marketing initiatives, ensuring content excellence across all brand touchpoints.

What qualifications are required for this position?

A Master's degree in a relevant field and a minimum of 8 years of marketing and digital brand management experience, including local and regional/global exposure.

What are the key responsibilities of the Head of Digital Content Excellence?

Key responsibilities include providing creative direction to digital brand marketing teams, collaborating with creative agencies, leading and mentoring global digital brand managers, and facilitating communication between regional teams.

What skills are essential for success in this role?

Essential skills include strong leadership, stakeholder management, effective communication, problem-solving abilities, creativity, and expertise in digital media and marketing technology.

How does the Head of Digital Content Excellence contribute to campaign performance?

This position impacts campaign quality and performance metrics, production efficiency, and return on advertising spend (ROAS) by driving innovation and establishing best practices in content creation.

What type of culture does Henkel promote within the team?

Henkel promotes a culture of continuous improvement, professional growth, and inclusivity, welcoming diverse backgrounds and perspectives.

Is English proficiency required for this role?

Yes, excellent English language skills are required to effectively communicate and influence across various hierarchy levels, functions, and countries.

How does the role support team development and onboarding?

The role includes conducting training sessions and workshops to elevate the skills and knowledge of digital brand marketing managers and ensuring new hires are properly onboarded and trained.

Will I collaborate with external agencies in this position?

Yes, this role involves collaborating with creative digital agencies and content creators to develop cutting-edge content that resonates with target audiences.

How does Henkel view diversity in the workplace?

Henkel values the uniqueness of all employees and welcomes applications from individuals of different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

image

Henkel

Leading with our innovations, brands and technologies. We are: Pioneers at heart for the good of generations.

Manufacturing & Electronics
Industry
10,001+
Employees
1876
Founded Year

Mission & Purpose

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands. Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace. Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of more than 50,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.