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Head of Marketing

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Siemens

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • Manchester

AI generated summary

  • You need proven senior marketing experience, leadership skills, knowledge of Account Based Marketing, and an analytical mindset. A relevant degree and understanding of the energy market are essential.
  • You will develop marketing strategies, oversee teams, manage budgets, analyze market trends, ensure compliance, coordinate sales efforts, mentor staff, and align product launches with marketing goals.

Requirements

  • Proven work experience as Head of Marketing in a SW business or a similar senior role, preferably within the energy and utilities sector. Ideally the candidate has experience of SaaS transition
  • Strong leadership skills with the ability to inspire and motivate a team
  • Solid knowledge of Account Based Marketing
  • Excellent communication and interpersonal skills
  • Analytical mindset with the ability to interpret data and make data-driven decisions
  • BSc or MSc in Marketing, Business, or a relevant field
  • In-depth understanding of the energy market, including renewable energy trends and regulatory requirements
  • Passion for sustainable energy and a deep understanding of energy transition dynamics

Responsibilities

  • Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer acquisition in the energy and utilities sector, with a focus on energy transition and new product launches.
  • Oversee key marketing functions such product marketing, field marketing, digital marketing, lead generation campaigns and events. Develop state of the art marketing tech stack.
  • Work very closely with Communications on Brand awareness advertising and select events.
  • Prepare and manage monthly, quarterly, and annual budgets for the marketing department.
  • Set, monitor, and report on team goals.
  • Analyse consumer behaviour, market trends, and regulatory changes to identify opportunities for growth.
  • Design branding, positioning, and pricing strategies tailored to the energy transition market.
  • Coordinate sales and marketing efforts to boost brand awareness and profitability.
  • Lead and mentor the marketing team to ensure successful campaign execution. Monitor competition and adjust strategies accordingly.
  • Ensure compliance with industry regulations and ethical standards in all marketing activities.
  • Collaborate with the product development team to align marketing efforts with product roadmaps and ensure successful product launches.
  • Define and evolve product messaging, positioning, and value propositions that resonate with key customer segments.

FAQs

What is the primary mission of Siemens Grid Software?

The primary mission of Siemens Grid Software is to accelerate and secure the energy transition in a sustainable and profitable way.

Who will the Head of Marketing report to?

The Head of Marketing will report to the Chief Revenue Officer (CRO).

What key areas of marketing will the Head of Marketing oversee?

The Head of Marketing will oversee product marketing, field marketing, digital marketing, lead generation campaigns, and events.

What qualifications are required for the Head of Marketing position?

Candidates should have proven work experience as Head of Marketing in a software business, preferably within the energy and utilities sector, along with strong leadership skills and a BSc or MSc in Marketing, Business, or a relevant field.

Is experience in the SaaS transition important for this role?

Yes, experience in SaaS transition is ideally preferred for the Head of Marketing position.

What is the focus of the marketing strategies to be developed?

The focus of the marketing strategies will be to increase brand awareness and drive customer acquisition in the energy and utilities sector, particularly regarding energy transition and new product launches.

Will the Head of Marketing work with other departments?

Yes, the Head of Marketing will collaborate closely with Product and Sales teams, as well as the Communications team, to align marketing efforts with the company’s growth strategy.

What kind of skills should the ideal candidate possess?

The ideal candidate should possess strong leadership skills, excellent communication and interpersonal skills, an analytical mindset, and in-depth knowledge of Account Based Marketing.

What is emphasized in the company culture regarding the energy market?

A passion for sustainable energy and a deep understanding of energy transition dynamics are emphasized in the company culture.

How will success in this role be measured?

Success will be measured by setting, monitoring, and reporting on team goals, as well as analyzing consumer behavior, market trends, and regulatory changes.

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Siemens

Technology to transform the everyday.

Technology
Industry
10,001+
Employees
1847
Founded Year

Mission & Purpose

Siemens is a technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to cleaner and more comfortable transportation as well as advanced healthcare, the company creates technology with purpose adding real value for customers. By combining the real and the digital worlds, Siemens empowers its customers to transform their industries and markets, helping them to transform the everyday for billions of people. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a globally leading medical technology provider shaping the future of healthcare. In addition, Siemens holds a minority stake in Siemens Energy, a global leader in the transmission and generation of electrical power. In fiscal 2022, which ended on September 30, 2022, the Siemens Group generated revenue of €72.0 billion and net income of €4.4 billion. As of September 30, 2022, the company had around 311,000 employees worldwide.