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Head of Marketing

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ITI Group

11d ago

  • Job
    Full-time
    Senior & Expert Level
  • Customer Relations
    Marketing
  • Sheffield

AI generated summary

  • You need relevant marketing experience, a degree, strong attention to detail, self-motivation, management and communication skills, and the ability to engage diverse audiences effectively.
  • You will develop brand and marketing strategies, manage the marketing team, oversee online presence, conduct market research, coordinate campaigns, and monitor marketing effectiveness.

Requirements

  • Experience And Knowledge
  • Experience within a similar position.
  • Degree level education in marketing.
  • Good appreciation of the client sectors that ITI Group operate in.
  • Skills And Abilities
  • Keen attention to detail.
  • Exceptionally self motivated and directed.
  • People motivation and management skills.
  • Excellent interpersonal and presentation skills.
  • Excellent written and oral communication skills.
  • Strong, demonstrable stakeholder management skills.
  • Ability to articulate ideas to both technical and non-technical audiences.
  • Ability to quickly understand the Group’s range of products and services.

Responsibilities

  • Develop the brand strategy for ITI Group and subsidiary companies.
  • Develop the marketing strategy for ITI Group in line with objectives.
  • Guide and manage the day-to-day activities of the marketing team.
  • Manage, refine and evolve the company’s online presence (including website & social media).
  • Conduct market research studies and competitor analysis as appropriate.
  • Understand key marketing performance metrics and tracking tools to provide research, forecasts, competitive analysis, campaign results, and sector/marketing trends in order to translate results into actionable insights for the marketing, sales and operational teams.
  • Be responsible for the coordination of marketing campaigns with sales activities.
  • Create and publish all marketing materials in line with marketing plans.
  • Plan and implement promotional campaigns.
  • Have overall responsibility for brand management and corporate identity.
  • Monitor and report on effectiveness of marketing communications.
  • Work closely with design agencies and assist with new initiatives.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Manage and improve lead generation campaigns, measuring results.
  • Attend marketing and PR functions on behalf of the company including exhibitions, conferences and client entertainment events.
  • Oversee ITI Group's marketing budget.
  • Effectively lead, manage, support and develop all ITI Group's marketing team members.
  • Successfully identify and complete all relevant training both in-house and external, as required.
  • Provide mentorship and guidance to colleagues, fostering a collaborative and knowledge-sharing environment.
  • Assist with any other duties reasonably requested and in line with the requirements of this role.

FAQs

What is the job title for this position?

The job title is Head of Marketing.

Where is the job located?

The job is located in Sheffield and offers a hybrid working model.

Who will the Head of Marketing report to?

The Head of Marketing will report to the Chief Revenue Officer.

What are the key responsibilities of this role?

The key responsibilities include developing brand and marketing strategies, managing the marketing team, overseeing online presence, conducting market research, coordinating campaigns, brand management, and maintaining internal communications.

What qualifications are required for this position?

A degree level education in marketing and experience in a similar position are required.

What skills are necessary for a successful candidate?

Necessary skills include attention to detail, self-motivation, people management, excellent communication skills, stakeholder management, and the ability to articulate ideas to both technical and non-technical audiences.

What are the values that the company is looking for in a candidate?

The company values commitment to delivering promises, prioritizing safety and security, technical mastery, continual learning, collaboration, and innovation.

What benefits does ITI Group offer?

Benefits include 25 days annual leave, flexible working hours, life assurance, pension, payment of professional membership fees, and enhanced family-friendly policies.

Is ITI Group an equal opportunities employer?

Yes, ITI Group is an equal opportunities employer.

What tools will the Head of Marketing use to track marketing performance?

The Head of Marketing will use marketing performance metrics and tracking tools to analyze research, forecasts, competitive analysis, campaign results, and sector/marketing trends.

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ITI Group

Advancing safe, secure and sustainable national infrastructure through innovative use of technology.

Technology
Industry
51-200
Employees
1972
Founded Year

Mission & Purpose

ITI Group develops and integrates digital transformation solutions for Energy, Nuclear and Industrial manufacturing sectors, from strategically placed offices in Sheffield, Aberdeen, Saltaire, Glasgow, Alcester, Whitehaven and North America, from which to best serve our customers. We advance safe, secure and sustainable operations through the innovative use of technology. At the heart of ITI is a complete commitment to innovation and transformation. Our people are practical, insightful and dynamic with a personal approach. We act responsibly, focusing on safety and security, working with integrity at all times to deliver excellence through collaboration, experience and know-how. From robust safety and control for critical infrastructure, to digital transformation using real-time information, simulation and smart-factory solutions; we enhance the future of clients across national infrastructure; primarily the oil and gas, nuclear, renewables, manufacturing, defence and logistics industries.