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Head of Marketing and Brand – Hot Beverages

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ClickJobs.io

6d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • London

AI generated summary

  • You need proven brand marketing skills in premium food and drink, multi-channel plan execution, strong commercial acumen, and leadership experience, with UK market experience preferred.
  • You will lead brand strategy, create disruptive content, analyze KPIs, manage budgets, oversee PR, support the sales team, and ensure optimal brand presentation and training for internal teams.

Requirements

  • Proven brand marketing skills, ideally with experience in both consumer and trade marketing, and quite likely within a premium food and drink category
  • Expertise in developing and executing multi-channel, full-mix marketing plans, social media strategy, and brand content creation
  • Strong commercial acumen, leadership skills, and a passion for pushing boundaries to deliver exceptional results
  • Leadership experience including managing and coaching direct reports, and working cross-functionally to drive projects
  • UK market experience is key, but some global/international market experience would be a bonus

Responsibilities

  • Brand Strategy and Marketing Planning
  • Leading the marketing plan, aligned to a 5-year strategic vision, to deliver a multi-channel strategy to drive brand engagement, consumption, consumer acquisition and awareness
  • Translating and bringing brand guidelines to life in all workstreams
  • Analysing KPIs and using research & insight, including competitor analysis, campaign results and consumer trends, to shape strategy, tactics and messaging
  • Consumer Activity
  • Leading the marketing team to create excellent, disruptive content aligned to brand positioning (written, video, visual) to drive consumer acquisition and embed the brand positioning across all touchpoints (ECRM, digital, social, packaging etc)
  • Working with the eCommerce team to drive ongoing consumer understanding – A/B tests, analysis of messaging etc to refine and improve the DTC strategy
  • Customer & Trade Activity
  • Ensuring optimal visibility and presentation of the brand and its touchpoints, bringing its unique purpose and image to life at the point of choice and consumption
  • Ensuring brand assets are best in class, making the brand and brand benefits visible and engaging to stakeholders (including trade sell-in materials, bespoke key account presentations and trade materials such as menus)
  • Supporting the Marketing Manager to prioritise and support priority brand activity in key trade channels
  • Supporting the sales team for key pitches
  • Ongoing Business Management
  • Managing external comms and PR agencies to deliver the plan
  • Managing the marketing budget
  • Leading and inspiring the internal marketing team to activate the plan effectively
  • Manage and support Training and Brand Ambassadors to deliver industry-leading training (in person, materials, online)
  • Ensuring a high level of brand understanding internally to ensure Sales and Customer Service teams can sell/upsell the brand and products
  • Ensuring all innovation delivers a perfect brand product experience

FAQs

What is the duration of the contract for this position?

The position is a maternity-cover contract lasting 12-13 months.

What is the salary range for this role?

The salary for this position is negotiable, around £70-75K plus a benefits package.

Is this position full-time or part-time?

The position can be negotiated for a 4 or 5 day work week.

Where is the office located?

The office is located in Central London.

What is the hybrid working arrangement?

Employees are expected to work in the office on Tuesdays, Wednesdays, and Thursdays.

What type of marketing experience is required for this role?

Candidates should have B2C and B2B brand marketing experience, particularly in eCommerce and digital/social media.

Who will the Head of Marketing and Brand report to?

This role will report directly to the CEO.

How many reports will the Head of Marketing and Brand be managing?

The Head of Marketing and Brand will manage a team of 4 reports.

What are the main responsibilities of this role?

Responsibilities include leading brand strategy, developing multi-channel marketing plans, and driving consumer acquisition and engagement.

Is prior experience in the food and drink category preferred?

Yes, experience in a premium food and drink category is ideally sought.

What key skills are necessary for this role?

Proven brand marketing skills, expertise in multi-channel marketing, strong commercial acumen, and leadership experience are necessary.

Will the Head of Marketing and Brand be involved in training?

Yes, the role includes managing and supporting Training and Brand Ambassadors to deliver industry-leading training.

Is knowledge of the UK market important for this role?

Yes, UK market experience is key, although some global/international experience would be a bonus.

ClickJobs.io

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Human Resources
Industry
51-200
Employees
2011
Founded Year

Mission & Purpose

ClickJobs.io is an online job platform that connects employers with job seekers through a streamlined, user-friendly interface. Their ultimate mission is to simplify and enhance the job search and recruitment process, making it easier for candidates to find opportunities and for employers to identify top talent. Their purpose is to provide an efficient and effective recruitment solution, leveraging technology to facilitate meaningful connections and support career advancement and organizational success.