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Head of Marketing & Communications

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Piaget

Oct 25

  • Job
    Full-time
    Expert Level
  • Customer Relations
    Marketing
  • New York

AI generated summary

  • You should have a Bachelor's degree, 10+ years in marketing (luxury/jewelry/watch preferred), senior experience, budget management, strong communication skills, and retail marketing expertise.
  • You will define marketing strategies, lead teams, manage budgets, oversee product lines, engage with media, analyze competitors, and build partnerships to drive brand growth and visibility.

Requirements

  • Bachelor’s degree preferred
  • 10 years + experience in marketing; strong knowledge of the luxury/jewelry/watch environment in North America is a plus and at least 3+ years in a Senior Marketing role.
  • Experience in budget management
  • Experience in Media and PR planning tools
  • SAP experience a plus
  • Excellent interpersonal, communication, and organizational skills. Leadership and drive.
  • Strong Management skills & ability to interact with a wide diversity of profiles.
  • Analytical with strong KPI and ROI mindset
  • Commercially minded, quickly responding to market/business needs
  • Impeccable presentation and communication skills, both verbal and written
  • Creative thinker, with the ability to think outside the box and an eye for detail
  • Strong team player who can work across multiple teams
  • High work ethic, integrity, and reliability with a “hands on” attitude and execution led
  • Retail Marketing experience needed

Responsibilities

  • In collaboration with the Brand President, defines local Marketing and Communication strategy in line with international guidelines ensuring the specific adaptation to local context and challenges.
  • In collaboration with the Brand President, leads the yearly Strategic Plan & ensure transversal synergy across divisions and regular planning updates.
  • Regular reporting and presentations to key stakeholders from both Piaget (Local & Global), and Richemont Americas.
  • Engages, develops and leads the Marketing, Communication teams: designs the optimum organization, recruits the right profiles (succession plans and external pipeline), evaluates and compensates performance and develops potentials (career committees and mid-year discussions, feedback, training and development plans, mobility) to federate and retain them.
  • Accountable for local product strategy (price, quantity, sale forecast) and for business results (LE, BU) per product and network. Defines launch packs and specific local actions to support sales staff and develop turnover.
  • Responsible for overseeing all product lines including action plan, animation, communication, performance, feedbacks & reporting.
  • Monitor competitor activity and utilize key data for benchmarking.
  • Manage and control A&P budget, in line with yearly budget & guidelines.
  • Ensure that planned ROI is achieved in each maison initiative.
  • Implement the Maison image and guidelines through media plan definition and press/PR and Events. Interact with Richemont media agency and ensures good relationships with the agency and with local journalists.
  • Is responsible for the ROI on communication tools through performance monitoring tools (DMR, Bumblebee) and through competitors analysis.
  • Plan strategic media across all channels and oversee implementation.
  • Oversee Maison's events & ensure Maison's identity is well expressed & conveyed to the audience.
  • Identify and build key sponsorships and partnerships that meet Maison’s criteria and objectives.
  • Establish and build strong connections with various vendors, retailers, publishers, press, stylists, collectors, and key opinion leaders.
  • Monitor editorial performance & put in place action plans accordingly.

FAQs

What is the primary responsibility of the Head of Marketing & Communications at Piaget?

The primary responsibility is to implement the marketing and communication strategy for the Americas region to develop Piaget Maison turnover across all product categories, while driving communication investments and local PR strategy to optimize Piaget's reputation and visibility.

What qualifications are required for this position?

A Bachelor’s degree is preferred, along with 10+ years of experience in marketing, strong knowledge of the luxury/jewelry/watch environment in North America, and at least 3+ years in a senior marketing role.

What skills are essential for the Head of Marketing & Communications role?

Essential skills include excellent interpersonal and communication abilities, strong management skills, analytical thinking with a focus on KPI and ROI, retail marketing experience, and creativity in developing innovative strategies.

Is prior experience in budget management required?

Yes, experience in budget management is crucial for this role.

What kind of support and benefits does Richemont offer to its employees?

Richemont offers a comprehensive benefits program that includes medical, dental, and vision programs, income protection solutions, a 401(k) plan with employer match, paid time off, wellness reimbursement benefits, and volunteer days off.

How does Richemont prioritize employee wellbeing?

Employee wellbeing is a top priority at Richemont, and they provide a range of benefits to support employees and their loved ones, along with initiatives encouraging community involvement.

What is the expected salary range for the Head of Marketing & Communications position?

The expected salary range is $135,000 - $150,000, and salary will be negotiated based on relevant skills and experience.

Does Richemont value diversity and inclusion in its workforce?

Yes, Richemont is committed to building an inclusive community where the diversity of colleagues and clients is celebrated and where creativity and knowledge thrive.

Will there be opportunities for team member development?

Yes, the role involves engaging, developing, and leading the Marketing and Communication teams, including recruiting, evaluating performance, and providing training and development plans.

Is there support for employee training and career advancement?

Yes, Richemont provides training and development plans to support employee growth and career advancement within the organization.

Discover audacious creativity

Fashion & Arts
Industry
501-1000
Employees
1874
Founded Year

Mission & Purpose

Since its foundation in 1874, Piaget has been cultivating a spirit of luxury while emphasising its creativity, attention to detail and fully integrated watchmaking and jewellery expertise. Originally specialised in the design and production of watch movements, the Manufacture expanded the scope of its expertise in the 1960s with the launch of astonishing jewellery watches, followed by innovative jewellery collections. Piaget manufactures its luxury watches and jewellery in La Côte-aux-Fées and Plan-les-Ouates, Switzerland. Piaget headquarters is located in Geneva, Switzerland, and operates as a subsidiary of Compagnie Financière Richemont AG.