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Head of Marketing Europe

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INEOS

2mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • Böblingen
  • Quick Apply

AI generated summary

  • You need a degree, leadership experience, B2C marketing skills, creativity, strong presentation abilities, agency coordination, budget management, and cultural awareness; automotive experience is a plus.
  • You will adapt marketing strategies for Europe, execute events, collaborate with sales teams, maximize marketing assets, and manage content quality for external communications.

Requirements

  • Minimum education to first degree level (BA or equivalent), Master degree preferred
  • Experience in Leadership with solid management style, prioritisation and goal setting skills
  • Self-motivation attitude and influencing skills
  • Marketing Communications and Media experience in a B2C environment
  • Up-to-date knowledge with the latest trends and commercial best practice
  • Creative with ability to think outside the box
  • Articulate with strong presentation skills
  • Experience in co-ordinating agencies to successfully complete multiple projects
  • Automotive experience highly desirable, but preference would be for a candidate with broader sector experience than just automotive
  • Proven involvement with national/international branding activities
  • Managed substantial budgets
  • Awareness of or experience in markets with different cultural and religious demographics
  • Fluent English language, German language helpful

Responsibilities

  • Adapt the global marketing strategy to fulfil the requirements of European markets for the product and the brand Grenadier consistent with brand values
  • Conceive, plan and execute regional and local events with the help of 3rd parties as required that fit with the Grenadier brand strategy and messages
  • Work with the central marketing and events teams to maximise the regional impact and sales value of global marketing and events assets, in terms of adaptations and local specifics
  • Close working relationship with the European Head of Sales plus the European Regional Sales and the Aftersales Managers
  • Close collaboration with the Sales Operations Manager and Regional Sales Managers to maximise the INEOS sales funnel
  • Manage the content quality for external communication material

FAQs

What is the primary responsibility of the Head of Marketing Europe?

The primary responsibility is to implement and deliver the Marketing & Communications strategy for Europe, adapting it to meet the requirements of the region's target markets.

Is prior experience in the automotive industry required for this role?

While experience in the automotive industry is highly desirable, we also welcome candidates with broader sector experience beyond just automotive.

What level of education is expected for candidates applying for this position?

A minimum education of a first degree level (BA or equivalent) is required, with a Master's degree preferred.

What kind of marketing experience is needed for this role?

Candidates should have marketing communications and media experience in a B2C environment, with proven involvement in national/international branding activities.

Are language skills important for this position?

Yes, fluency in English is required, and proficiency in German would be an added advantage.

What kind of projects will the Head of Marketing Europe be managing?

The Head of Marketing Europe will manage regional and local events, coordinate agency projects, and ensure the quality of external communication materials.

Is there a requirement to manage budgets in this role?

Yes, candidates should have experience managing substantial budgets as part of their marketing responsibilities.

What kind of skills are necessary for leadership in this position?

Solid management style, prioritization, goal-setting skills, self-motivation, and strong influencing skills are necessary for effective leadership in this role.

Is creativity valued in this position?

Yes, candidates are expected to be creative and have the ability to think outside the box.

Will the Head of Marketing Europe work closely with other teams?

Yes, there will be close collaboration with the European Head of Sales, Regional Sales Managers, and other marketing teams to maximize the impact and sales value of campaigns.

We make the raw materials and energy used in everyday life

Manufacturing & Electronics
Industry
10,001+
Employees
1998
Founded Year

Mission & Purpose

We are a global manufacturer of raw materials and a producer of energy used in everyday life. From medicines to mobile phones, agriculture to automotive, our products enhance standards of living for everyone around the world. We understand the challenge the world is facing, and we are working hard to help economies, businesses and individuals deliver a zero carbon emissions future to meet the commitments of the Paris Agreement. Our plans and actions revolve around implementing carbon emission reduction, making safe and sustainable products, investing in the energy transition, all while creating jobs, improving living standards worldwide. But we wouldn't be able to achieve any of these without our 26,000 dedicated and talented colleagues. It is why we celebrate and reward individuals and teams who strive to push boundaries to constantly innovate and find new and better ways of doing things.