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Head of Performance Marketing

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
  • San Francisco
  • Quick Apply

AI generated summary

  • You are a visionary leader with a deep understanding of e-commerce, fashion marketing, and brand identity. You excel in both creativity and analytics, build top-performing teams, and thrive in a fast-paced, high-growth environment.
  • You will lead a high-performing team to drive customer acquisition and retention through various marketing channels, strategic planning, budget management, and data-driven decision-making.

Requirements

  • You have led a performance. marketing team in a modern e-commerce, fashion or D2C brand
  • You inherently understand the Dolls Kill brand and what we stand for
  • You are balanced left-and-right brain: a great eye for branding and creative, and strong performance marketing & analytical skills
  • You have built high-performance teams, know how to motivate A players, and have a proven history of getting shit done
  • You can communicate effectively across your team, cross-functional partners, and other key stakeholders
  • You can solve complex problems, and work with limited resources
  • You thrive in a fast paced, high-growth environment

Responsibilities

  • Develop and guide strategies for sustained new customer acquisition and long-term retention across all performance marketing channels -- Facebook, Tiktok, Google, SEM, SEO, CRM, Affiliate etc..
  • Build and mentor A-player team of creative, analytical performance marketers with a high sense of impact and ownership to get shit done
  • Think strategically about the customer journey across all channels; make investment trade-off decisions across the funnel, prioritizing awareness through loyalty as appropriate
  • Serve as the key decision maker for media spend strategy and mix; partner with finance on the overall budget and recommended allocations needed to hit new customer and ROAS goals
  • Conceptualize and manage innovative programs across the customer lifecycle to drive repeat purchase, customer LTV, brand affinity or NPS including our CRM program, loyalty programs, and other important customer touch points
  • Partner with data and analytics to institutionalize reporting that systematically generates insights; evaluate performance and partner on detailed plans and forecasts

FAQs

What is the primary responsibility of the Head of Performance Marketing at Dolls Kill?

The primary responsibility of the Head of Performance Marketing at Dolls Kill is to lead customer acquisition and retention strategies across all performance marketing channels.

What kind of team will the Head of Performance Marketing be responsible for building and mentoring?

The Head of Performance Marketing will be responsible for building and mentoring a team of creative, analytical performance marketers with a high sense of impact and ownership.

What are some of the key skills and qualifications required for the Head of Performance Marketing role at Dolls Kill?

Some of the key skills and qualifications required for the Head of Performance Marketing role at Dolls Kill include experience leading a performance marketing team in e-commerce or fashion, a good balance of branding and analytical skills, proven ability to build high-performance teams, effective communication skills, problem-solving abilities, and the ability to thrive in a fast-paced environment.

How does the Head of Performance Marketing role contribute to the overall business goals of Dolls Kill?

The Head of Performance Marketing role contributes to the overall business goals of Dolls Kill by driving new customer acquisition, retention, and growth through strategic performance marketing initiatives across various channels.

What kind of relationship does the Head of Performance Marketing have with other departments within Dolls Kill?

The Head of Performance Marketing works closely with other departments within Dolls Kill, such as merchandising, analytics, and creative, to ensure a cohesive approach to customer acquisition and retention strategies.

Celebrating individuality through fearless fashion and authentic content.

Retail & Consumer Goods
Industry
201-500
Employees
2012
Founded Year

Mission & Purpose

Named "The Fastest Growing Retailer in the US"​, Dolls Kill is a fashion brand that boldly empowers young women to celebrate their individuality. With over two million followers on Instagram, we've become a cult favorite among DJs, celebrities and artists around the world. Based in San Francisco, we have an amazing team of retail leaders, scrappy hackers, creative marketers and fashion trendsetters who are fun to work with and serious about what they do. We're also backed strong consumer-focused investors who share in our vision of building one of the world's next great consumer brands. Look for our latest press mentions in Business Insider, Racked, TeenVogue, PopSugar, Elle, and more..