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Head of Product Marketing

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DataCamp

7d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • New York City
  • Quick Apply

Requirements

  • 5+ years of managerial experience and 5+ years of product marketing experience at a fast-growing B2B internet startup in the Data Science or AI space.
  • Proven ability to craft compelling written and verbal communications, with a focus on storytelling for both technical and non-technical audiences.
  • Demonstrated success in designing and executing go-to-market campaigns from inception to completion.
  • Strong affinity for data-driven decision-making and communication.
  • Exceptional ability to thrive in fast-paced environments, managing multiple projects with tight deadlines while maintaining a hands-on approach.

Responsibilities

  • Define and implement DataCamp's product marketing strategy, setting the tone and voice of our messaging.
  • Create compelling communication materials, including static, audio, and video content, to drive successful adoption and engagement of our products.
  • Collaborate with sales, customer success, product, and marketing teams to develop effective go-to-market strategies for new and existing curriculum and product features.
  • Showcase customer success stories through various channels such as case studies and webinars.
  • Utilize data-driven insights to measure and communicate the impact of product marketing initiatives.

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Technology
Industry
201-500
Employees
2014
Founded Year

Mission & Purpose

Data science and analytics are rapidly shaping every aspect of our lives and our businesses. We’re collecting more data than ever before, but not everyone can efficiently analyze all that data to extract meaningful insights. There is incredible power in data—but only if you know what to do with it. DataCamp teaches companies and individuals the skills they need to work with data in the real world. We work with over: 2500 companies 3000 academic organizations 12+ million DataCamp learners And a global learning community spread across 180+ countries At DataCamp, we believe everyone deserves access to high-quality education and data skill development for a more secure future. From our first-class courses, certification program, workspace, and recruit - we are an all-in-one platform on a mission to democratize data education for all.