FAQs
How many years of SEO experience are required for this position?
The ideal candidate should have 5+ years of SEO experience, with at least 2 years in a leadership or ownership role.
Is this position focused solely on traditional SEO?
No, this role is focused on a combination of traditional SEO, AI-generated results, and all components of the Search Engine Results Page (SERP).
Will the Head of SEO need to work collaboratively with other teams?
Yes, the Head of SEO will work closely with content, social, community, and influencer teams to create high-impact assets that influence SERP placements.
What kind of reporting is expected in this role?
The Head of SEO will own tooling, reporting and data visibility around all facets of SERP performance, tracking metrics such as rankings, AI appearances, and content impact.
Are there any specific tools or platforms that the candidate should be familiar with?
Candidates should be familiar with tools like Google Search Console, Ahrefs, and AI-monitoring and visibility platforms.
What is the work environment like at PetLab Co.?
The work environment at PetLab Co. is collaborative, data-driven, and passionate about making a real impact. It operates in a high-growth setting where ideas move fast and results matter.
Will the candidate need to travel for this role?
Yes, there will be monthly travel to the London HQ for this role, as it is remote or hybrid-based within the UK.
What are the benefits offered for this position?
Benefits include private health care, generous annual leave, flexible working hours, enhanced maternity/paternity leave, a learning and development budget, and additional perks like Puppy Therapy, health cash benefits, and more.
Is prior experience in DTC or eCommerce environments preferred?
Yes, experience working in fast-paced DTC, eCommerce, or subscription-based environments is preferred for this position.
What kind of skills are necessary for an ideal candidate?
The ideal candidate should have strong analytical skills, a deep understanding of SEO, innovative thinking, and the ability to communicate clearly, especially when collaborating with cross-functional teams.