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Head of Social - Middle East

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Lenskart

2mo ago

  • Job
    Full-time
    Senior Level
  • Dubai

AI generated summary

  • You need a Bachelor’s degree, 8+ years in social media management, strong communication skills, creativity, community and influencer experience, analytical mindset, and a passion for eyewear.
  • You will develop social media strategies, create engaging content, manage online communities, analyze campaign performance, collaborate with teams and influencers, and lead a social media team.

Requirements

  • Minimum Qualifications
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 8+ years of experience in social media management
  • Proven track record of developing and executing successful social media strategies.
  • Strong understanding of social media platforms, trends, and best practices in Middle East.
  • Excellent written and verbal communication skills, with the ability to create engaging content.
  • Creative thinker with a keen eye for design and aesthetics.
  • Experience in community management and influencer marketing.
  • Analytical mindset with the ability to interpret data and generate actionable insights.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Passion for eyewear and fashion is a plus.

Responsibilities

  • Develop and implement a regional social media strategy aligned with Lenskart’s brand vision and business objectives.
  • Identify and capitalize on emerging social media trends and platforms to drive brand awareness and engagement.
  • Lead the creation of high-quality, engaging, and on-brand content for various social media platforms, including Facebook, Instagram, TikTok, Twitter, and LinkedIn.
  • Collaborate with the creative and marketing teams to produce compelling visuals, videos, and written content.
  • Foster and grow online communities by engaging with followers, responding to comments and messages, and initiating conversations.
  • Monitor social media channels to gather insights, track sentiment, and manage the brand’s online reputation.
  • Plan and execute social media campaigns to support product launches, promotions, and brand initiatives.
  • Track and analyze the performance of social media campaigns using analytics tools, and provide actionable insights for continuous improvement.
  • Identify and collaborate with influencers, brand ambassadors, and partners to amplify Lenskart’s reach and engagement.
  • Conduct market research to understand local consumer behavior, preferences, and trends in Southeast Asia.
  • Use data and insights to inform social media strategies and optimize content performance.
  • Lead and mentor a team of social media specialists and content creators.

FAQs

What is the role of the Head of Social - Middle East at Lenskart?

The Head of Social - Middle East is responsible for developing and executing a comprehensive social media strategy to enhance Lenskart’s brand presence and engagement within the region. This includes content creation, community engagement, and analyzing social media performance.

What qualifications are required for this position?

Candidates should have a Bachelor’s degree in Marketing, Communications, or a related field, along with 8+ years of experience in social media management and a proven track record of successful social media strategies.

Is experience in influencer marketing required?

Yes, experience in community management and influencer marketing is required for this role.

What are the primary responsibilities associated with this position?

Responsibilities include developing regional social media strategies, planning and executing social media campaigns, creating engaging content, and managing online communities, among others.

What type of content will I be responsible for creating?

You will be responsible for creating high-quality, engaging, and on-brand content for various social media platforms, including visuals, videos, and written content.

What skills are emphasized for the Head of Social position?

Strong written and verbal communication skills, creativity, analytical mindset, and the ability to interpret data for actionable insights are emphasized for this role.

Are there opportunities for team leadership in this role?

Yes, the position involves leading and mentoring a team of social media specialists and content creators.

Is knowledge of local markets necessary for the role?

Yes, a deep understanding of local markets and consumer behavior in the Middle East is essential.

How important is an analytical mindset for this role?

An analytical mindset is crucial, as you will need to track and analyze the performance of campaigns and generate insights for continuous improvement.

Can I work in a remote format for this position?

Yes, we do support remote work, but in a hybrid format.

Lenskart

Do More. Be More.

Technology
Industry
10,001+
Employees
2008
Founded Year

Mission & Purpose

Lenskart is Asia’s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.