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Holistic Media Specialist

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Unilever

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Kingston upon Hull

AI generated summary

  • You need expertise in managing media campaigns, knowledge of retail media trends, proficiency with Amazon tools, strong analytical and communication skills, plus a creative, proactive mindset.
  • You will execute media strategies, manage campaigns, optimize performance, analyze data, collaborate with stakeholders, innovate in retail media, and oversee budget management and reporting.

Requirements

  • * Proven expertise in managing Media or Retail Media advertising campaigns
  • * In-depth knowledge and passion for Retail Media trends and emerging capabilities
  • * Proficiency with Amazon Media tools and platforms (e.g., Pacvue, AMC)
  • * Strong analytical skills with a proven track record in data-driven decision-making
  • * Exceptional communication and relationship building skills with the ability to collaborate effectively with internal and external stakeholders
  • * Preferred experience in managing agency relationships
  • * Creative mindset with the ability to develop effective briefs for both internal and external teams
  • * Flexible pro-active mindset to work with multiple brands, priorities and stakeholders
  • * Strong business acumen and commercial awareness, with the ability to identify new opportunities and drive revenue growth

Responsibilities

  • Media Strategy Execution:
  • Implement the holistic media strategy covering traditional, digital and retail media
  • Seek continual improvements to help grow the media strategy alongside the company’s ambition for social-first
  • Be the key day-to-day point of contact for our media agency
  • Retail Media Strategy Execution:
  • Execute Always-On strategies against key Retail Media KPIs
  • Implement ASIN prioritisation strategies for efficient budget allocation
  • Campaign Management:
  • Represent media team in campaign standups, project managing campaign delivery in collaboration with Digital Marketing specialist and Brand Managers
  • Optimise Media campaigns utilising reporting tools
  • Optimise Retail Media campaigns across Criteo, Citrus, off-site Retailer campaigns and Amazon Media to meet KPIs
  • Utilise automation tools to streamline processes and improve efficiency
  • Data-Driven Insights:
  • Use advanced analytics including Dunnhumby Sphere, PacVue, AMC to measure campaign performance, provide actionable insights and segment audiences
  • Stakeholder Collaboration:
  • Collaborate with internal DMC, Retail, Marketing, and Brand teams for strategic alignment and present key results back to senior stakeholders
  • Innovation And Testing:
  • Be the expert on Media, Staying on top of Retail Media trends and pilot new ad formats
  • Implement media innovation at key retail events (e.g., Prime Day, Black Friday)
  • Budget Management:
  • Report ROI and performance metrics to the business

FAQs

What is the primary role of a Holistic Media Specialist at Unilever?

The primary role of a Holistic Media Specialist at Unilever is to support the media strategy for traditional, digital, and retail media for specified brands, executing strategies, optimizing and managing campaigns, and driving performance through data-driven decisions.

Which brands will I be working with as a Holistic Media Specialist?

You will be working with the brands Persil, Cif, Domestos, Comfort, and Surf.

What key skills are required for this position?

Required skills include proven expertise in managing media or retail media advertising campaigns, in-depth knowledge of retail media trends, proficiency with Amazon media tools, strong analytical skills, exceptional communication and relationship-building abilities, and a creative mindset.

What type of analytics tools will I be using in this role?

You will use advanced analytics tools including Dunnhumby Sphere, PacVue, and AMC to measure campaign performance and provide actionable insights.

Will I be working independently or collaborating with others?

You will collaborate closely with internal teams, including DMC, retail, marketing, and brand teams, as well as with agency/media partners.

Is there a possibility for flexible working options?

Yes, while the role is advertised as full-time, Unilever is open to discussing flexible working options.

Where will I be based during my employment?

Your role will initially be based at Unilever's central Head Office at 100 Victoria Embankment until early 2025, after which it may move to the Kingston-upon-Thames campus.

What benefits does Unilever offer to employees?

Unilever offers a competitive salary, pension scheme, annual bonus, subsidized gym membership, discounted staff shop, shares, and support for wellbeing including development opportunities.

How does Unilever approach diversity and inclusion in the workplace?

Unilever embraces diversity in its workforce, ensuring inclusion, fair consideration for all applicants, and continuous development of all employees, regardless of their background or identity.

What measures does Unilever take against recruitment fraud?

Unilever actively warns candidates about recruitment fraud, monitors for fake recruitment sites, and encourages vigilance among applicants to report potential fraudulent activities.

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Unilever

A better business. A better world. A better you.

Manufacturing & Electronics
Industry
10,001+
Employees
1872
Founded Year

Mission & Purpose

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.