IDS EMEA DS Regional Product Manager, Blood Culture, IDAST & TB

Jan 8

Applications are closed

Job
Full-time
Senior Level
Marketing
Product
Milan

Requirements

You have an academic degree in Microbiology or a similar education, and/or a minimum of 5+ years business experience in the life science industry. An additional marketing qualification would be an advantage.
Experience in product management (downstream and upstream) and launch excellence, omni-channel experience would be a strong asset.
You have ideally experience in identifying market opportunities, market segmentation, targeted marketing, competitive analysis, pricing strategy and go to market models and strategies. Experience working with customers and collecting user inputs and feedback.
You have the capacity to lead and influence decisions of a project team and excellent proven planning skills combined with a high level of self-organization and initiative.
You are pro-active in moving things forward with a strong will to win, strong achievement motivation.
Strong interpersonal and communication skills, analytical approach to problems.
You are proficient in English and preferably one or more European languages, such as French, Spanish, Italian or German.
You are comfortable in a multicultural environment and have up to 30% travel willingness.

Responsibilities

Drives the execution of marketing and omni channel communication plans in collaboration with the Cross functional region team, Country teams, & Marcom team for the achievement of key marketing functional goals, financial expectations and product line strategies.
Accountable for the achievement of key marketing functional goals at a product or product group line level. Product ownership: MGIT TB, Sensi disc, Partner products (Bruker, Giles Scientific, Accelerate)
Collaborates with WW platform for assigned portfolio to position the needs of the region proactively.
Identify/lead impactful events, congresses and targets KOL to develop business opportunity for the assigned portfolio.
Conduct sales & marketing training for the products assigned to the respective team members.
Develops marketing expertise through specific and sophisticated set of skills and knowledge, e.g. branding, communications, digital marketing, product development, downstream marketing.
Coordinate activities with other functions that are required related to the launch and marketing/sales plans. These functions encompass regulatory affairs, medical and scientific affairs, supply chain, technical service, marketing communications, etc.
Support sales force, engage in budget and strategic review as well as sales tactics.
Collaboratively work with supply chain team for demand planning and forecasting of the assigned portfolio.
Coordinates needed activities for bd.com website, Product catalogue and maintaining current collateral.
Contributes to the elaboration of the EMEA Marketing plan

FAQs

What is the main responsibility of the IDS EMEA DS Regional Product Manager for Blood Culture, IDAST & TB?

The main responsibility is to support the overall business objectives of BD Integrated Diagnostic Solutions, EMEA by developing market expert knowledge and translating the business strategy of the portfolio into tactical marketing and omni-channel communication programs.

What qualifications are required for this position?

Candidates should have an academic degree in Microbiology or a similar field, along with a minimum of 5+ years of business experience in the life science industry. An additional marketing qualification is preferred.

Is prior experience in product management necessary for this role?

Yes, experience in product management (both downstream and upstream) and launch excellence, along with omni-channel experience, is considered a strong asset.

What are the key skills needed for this position?

Key skills include strong interpersonal and communication abilities, analytical approach to problems, excellent planning skills, self-organization, initiative, and the capacity to lead and influence project decisions.

Will there be travel required for this job?

Yes, there may be up to 30% travel required for this position.

Is proficiency in languages other than English required?

Proficiency in English is required, and knowledge of one or more European languages such as French, Spanish, Italian, or German is preferred.

What kind of working environment can a candidate expect?

Candidates can expect a multicultural environment, with opportunities to work collaboratively with cross-functional teams across various countries in EMEA.

Can this position be part-time?

Yes, the position can be either full-time or part-time based on need and individual agreement.

Are there opportunities for professional growth in this role?

Yes, BD promotes a culture of learning and growth, providing opportunities to shape the trajectory of the company and develop professional skills.

What kind of projects will the Regional Product Manager be involved in?

The manager will drive the execution of marketing and omni-channel communication plans, coordinate product launches, and engage in training for sales and marketing teams, among other responsibilities.

BD

BD is a global medical technology company that is advancing the world of health™. www.bd.com

Manufacturing & Electronics

Industry

10,001+

Employees

Mission & Purpose

BD is one of the largest global medical technology companies in the world and is advancing the world of health™ by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com.