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In Market Brand Lead KZN

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Novartis

12d ago

  • Job
    Full-time
    Junior Level
  • Sales & Business Development
    Healthcare
  • Johannesburg, +1

AI generated summary

  • You need a 4-year degree in business or medical sciences, 1-2 years in pharmaceutical sales, digital savvy, strong communication, account management skills, and a focus on patient-centric selling.
  • You will drive market share growth, engage HCPs using omnichannel strategies, collaborate cross-functionally, ensure compliance, and achieve sales targets through effective territory management.

Requirements

  • 4-year course, preferably business and allied medical sciences from a reputable institution.
  • Established Network to target Customer Group desirable.
  • At least 1 – 2 years of strong track record as a Specialist Representative or solid exposure in pharmaceutical selling i.e. brand selling and developing brand advocates
  • Digital / engagement track record preferable
  • Digital savvy
  • Mastery on product knowledge, clinical studies and updates on the assigned therapy area
  • Expert on patient-centric selling using omnichannel engagement tools and framework
  • Account Management.
  • Commercial Excellence.
  • Communication Skills.
  • Compliance.
  • Conflict Management.
  • Cross-Functional Coordination.
  • Customer Insights.
  • Ethics.
  • Healthcare Sector.
  • Influencing Skills.
  • Negotiation Skills.
  • Selling Skills.
  • Technical Skills.
  • English.

Responsibilities

  • Achievement of Market Share Target
  • Demonstrate improvement on brand metrics through Brand awareness/ recall, message retention, prescription intent and trial rate.
  • Ensure positive customer experience in reference to Net Promoter score, Overall HCP satisfaction rating and HCP Retention rate
  • Attain market share objective
  • Achieve monthly sales targets
  • Meet other set key performance indicators (KPIs)
  • Territory Management
  • Ensure achievement of MCQ targets by effectively using omnichannel engagement with target HCPs via face to face or digital engagement methods
  • Use available technology and tools to support sales calls and Customer Relationship Management
  • Co-creation of digital marketing materials with Marketing and Medical for personalized HCP engagement such as RTEs,
  • Disease, Therapeutic & Product and Competitors Area
  • Mastery on product knowledge, clinical studies and updates on the assigned therapy area or following major areas:
  • Disease, therapeutic, product & competitors
  • Ensure brand lead and key account activities are aligned to customer insights
  • Acts as point of integration and collaboration for specific Novartis brands, in specific Territories /Accounts to ensure full 360-degree approach to account
  • Selling Expertise
  • Demonstrate expertise on virtual patient-centric selling using omnichannel engagement tools and framework.
  • Explore needs from customers’ perspective and adapting brand messages to enable the right patients to get the right solutions at the right time
  • Effectively communicate brand messages and benefits to target customers aligned to the digital Marketing Communication Strategy
  • Responsible for achievement of the Territory Plans and aims to deliver the required territory sales targets.
  • Market & Customer Acumen
  • Demonstrate clear understanding on the needs and pain points of target HCPs and closely feedback to In-market Brand Lead/ Medical for more relevant content and programs
  • Sales reports, updates and support
  • Conduct regular brand/KAM reviews to ensure brand and KAM strategies are up-to-date and effective.
  • Provide detailed reports and updates on projects implemented and other business-related expenses and all relevant business correspondence with the use of appropriate presentation tools/ equipment
  • Always maintain business updates / advantages through training and other information source (internet, books, etc.).
  • Use ONCORE for Congress, Events and Attendees
  • Liquidate expenses in a timely manner
  • Provide professional support in continuing medical education
  • Collaboration with Stakeholders
  • Pro-actively collaborate with other Novartis stakeholders in sales and across functions (e.g. Medical, Patient Access) to achieve sales targets and when required to support cross- functional competencies
  • Partner with the customers by providing value added services for patients
  • Ethics, Risk and Compliance
  • Quality and Pharmacovigilance – Ensure teams ERC to good pharmacovigilance practice (GPVP), quality and adverse event reporting.
  • Ensure awareness and understanding of the Novartis Code of Ethics and other ERC guidelines and policies (Speak Up Office, Pharmacovigilance, Anti-bribery, Conflicts of Interest, BeSure, etc.)
  • Adhere to the highest ethical standards in the industry and abide by the Novartis Code of Ethics and other ERC guidelines and policies (Speak Up Office, Anti-bribery, Conflicts of Interest, BeSure, etc.)
  • Report potential misconduct or violations to the Code of Ethics and other ERC guidelines to any of the following: Manager, CPO Head, Legal, ERC, P&O, Speak Up Office.
  • Drive and ensure completion of all mandatory training programs and understanding for the team

FAQs

What is the role of the In Market Brand Lead KZN?

The In Market Brand Lead KZN is responsible for achieving monthly sales targets by promoting ethical products to healthcare professionals, executing approved marketing strategies, and collaborating with colleagues for effective patient solutions.

What are the major accountabilities for this position?

Major accountabilities include achieving market share targets, territory management, mastery of product knowledge, selling expertise, market and customer acumen, collaboration with stakeholders, and adhering to ethics and compliance standards.

What qualifications are required for this role?

A 4-year course, preferably in business and allied medical sciences, from a reputable institution is required.

How much work experience is necessary for this position?

At least 1 to 2 years of experience as a Specialist Representative in pharmaceutical selling, along with an established network with the target customer group, is desirable.

What skills are essential for the In Market Brand Lead role?

Essential skills include account management, commercial excellence, communication skills, compliance, customer insights, influencing, negotiation, and technical skills.

Is digital experience important for this role?

Yes, a digital savviness and a track record in digital engagement are preferred for the In Market Brand Lead position.

What languages are required for this job?

Proficiency in English is required for this role.

Does the company provide training and support for compliance?

Yes, the company drives and ensures completion of all mandatory training programs for understanding ethical standards and compliance.

Will the In Market Brand Lead need to collaborate with other teams?

Yes, the role requires proactive collaboration with other Novartis stakeholders across functions such as Medical and Patient Access.

What kind of work environment does Novartis promote?

Novartis is committed to building an outstanding, inclusive work environment with diverse teams representative of the patients and communities served.

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

Novartis is reimagining medicine to improve and extend people’s lives. As a leading global medicines company, we use innovative science and digital technologies to create transformative treatments in areas of great medical need. In our quest to find new medicines, we consistently rank among the world’s top companies investing in research and development. Novartis products reach nearly 800 million people globally and we are finding innovative ways to expand access to our latest treatments. Around 108,000 people of more than 140 nationalities work at Novartis around the world.

Culture & Values

  • Inspired

    Engage our people. Strive for patients. Live our purpose

  • Curious

    Learn. Be open. Be self-aware

  • Unbossed

    Create clarity. Serve others. Own your actions

  • Integrity

    Be honest. Have courage. Do what’s right