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Influencer Marketing & Communications Manager

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Coty

11d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Media & Journalism
  • London

AI generated summary

  • You must have strong organizational skills, team experience, enthusiasm, relationship-building abilities, analytical skills, and proactive reporting abilities.
  • You will drive advocacy for fragrance brands, manage PR and influencer campaigns, plan events, track performance metrics, report successes, and ensure effective product launches.

Requirements

  • Have excellent organization and prioritization skills, with high levels of accuracy and attention to detail
  • Have experience of working effectively in a team
  • Have the enthusiasm, energy, tenacity, commitment, and a pro-active approach to work
  • Forge strong working relationships with Global IM teams, following set practices and processes for approval of UK participation with both local and global activations
  • Strong insights analytical skills with experience in using IM analytical platforms
  • Efficient and proactive reporting skills with global and internal teams

Responsibilities

  • As our PR/Influencer Marketing Manager you will be a critical member of the team to create and drive advocacy for our Premium Fragrance brands
  • A focus on Editors and traditional PR, alongside a focus on influencers, content creators and paid partnerships
  • Play an active role in planning and managing logistics attached to effective local events, creating unforgettable brand activations and engaging experiences (both intimate small scale and large reach) with content control at the heart
  • Track and monitor the skincare brands performance with awareness and understanding of main KPI and drivers of ROI
  • Share regular reports across the teams using the external tracking platforms demonstrating success of initiatives and activations
  • Monitor activations on brands that engage with the HNWI communities and share with wider team as required, ensuring “finger on the pulse” of how to connect with priority audiences
  • Strong strategic thinking in influencer mapping and identification to work on brand activations
  • Manage the implementation of new launches and always on seeding by ensuring press materials and stock are available in line with the launch calendar

FAQs

What is the main focus of the PR/Influencer Marketing Manager role?

The main focus is on managing traditional PR with Editors, as well as engaging with influencers, content creators, and executing paid partnerships.

What responsibilities will the PR/Influencer Marketing Manager have regarding events?

The manager will plan and manage logistics for effective local events, creating unforgettable brand activations and engaging experiences.

How will the success of initiatives be measured?

Success will be tracked and monitored using external tracking platforms, with regular reports shared across teams.

What kind of team will the PR/Influencer Marketing Manager be working with?

The immediate team consists of a Lead, a Manager, and an Assistant/Intern, and they will also collaborate with several other departments including brand marketing and digital marketing.

What skills are required for this role?

Excellent organization and prioritization skills, strong analytical skills, efficient reporting capabilities, and the ability to forge strong working relationships are required.

What kind of work environment does Coty provide?

Coty offers a fast-paced, diverse, and international work environment with a ‘fun first’ mindset that promotes support among team members.

Are there benefits provided for this position?

Yes, benefits include a competitive salary, a generous pension scheme, private medical insurance, and hybrid working options.

What is the recruitment process for this position?

The recruitment process includes a telephone/online introductory meeting, a first online/in-person interview, a second interview, and a proposal with terms of employment.

What is the culture like at Coty?

Coty cultivates a culture of fearless kindness and aims to be an open, inclusive, and diverse workplace where all employees can be their authentic selves.

Can you provide more information about Coty as a company?

Coty is one of the world's largest beauty companies with a portfolio that includes fragrance, colour cosmetics, skincare, and body care, focusing on making the world of beauty a more inclusive space.

Coty

Fearless. Forward. You.

Manufacturing & Electronics
Industry
10,001+
Employees
1904
Founded Year

Mission & Purpose

Since 1904, Coty has fearlessly pioneered innovation across the beauty industry. We have a reputation for breaking new ground; a history of ‘firsts’ and ‘bests’ that has laid the foundation for the industry as we know it today. For over a century, our brands have been empowering people to express themselves and create their own vision of beauty. It’s a legacy we’re proud to own and grow. We work hand-in-hand with our people, our partners and our customers. Together, we unleash every vision of beauty. We stand for the beauty of diversity and the diversity of beauty - celebrating and inspiring all the expressions of beauty that exist and that will exist. We honor you, and we honor our planet. We create Beauty That Lasts. A beauty that is both good to people and the world. Our mission is to create a forward thinking beauty; Products that provide new, innovative and simply better science based solutions. Let’s keep making over the beauty world TOGETHER.

Benefits

  • Health Insurance

  • Flexible Working

  • Maternity & Paternity Leave

  • Pension Plan