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Influencer Marketing Manager

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Flix

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Munich

AI generated summary

  • You should have a Bachelor's in Marketing or related field, 3-5 years in influencer marketing, strong communication skills, leadership experience, and a global mindset. Multilingual skills are a plus.
  • You will develop and execute influencer marketing strategies, manage partnerships, evaluate performance, collaborate with teams, oversee budgets, and ensure impactful campaign execution.

Requirements

  • Education & Experience:
  • Bachelor's degree in Marketing, Advertising, Public Relations, or a related field.
  • Minimum of 3-5 years of experience in social media & influencer marketing, with a proven track record of leading global campaigns (be it agency side or client side)
  • Experience managing social teams and collaborating across diverse international markets.
  • Skills & Expertise:
  • Strong expertise in influencer marketing, content creation, community building and social media trends.
  • Extensive network of influencers contacts, creators relationships, and industry professionals.
  • Exceptional communication, presentation, and writing skills, with the ability to craft compelling narratives for different audiences.
  • Deep understanding of analytics tools to measure the success of campaigns and translate data into actionable insights.
  • Leadership:
  • Proven leadership abilities with a collaborative approach to team management.
  • Experience working in a cross-functional, global environment and building relationships with internal and external stakeholders.
  • Innovation & Adaptability:
  • Ability to think strategically, innovate, and adapt in a fast-paced, ever-evolving digital landscape.
  • A proactive, solution-oriented mindset, capable of navigating challenges and seizing opportunities.
  • Cultural Awareness:
  • A global mindset with an understanding of different cultural nuances and the ability to localize strategies for various regions.
  • Fluent in English, multilingual skills are a plus but not required

Responsibilities

  • Lead the development and execution of the global influencer marketing strategy across key channels, ensuring alignment with overall Brand objectives and Marketing goals.
  • Create scalable, innovative strategies to grow our influencer partnerships, increase brand awareness, and drive conversion across multiple digital platforms.
  • Continuously evaluate and adapt strategies based on performance, market trends, and consumer insights.
  • Build and nurture strong relationships with influencers across all tiers (nano, micro, macro, and celebrity), ensuring long-term collaboration and brand loyalty.
  • Manage and negotiate partnerships with key high-impact influencers and brand ambassadors, tapping into new audiences, exploring new channels, content formats and avenues for communication through mutually beneficial deals.
  • Stay ahead of emerging trends in the influencer landscape and identify new influencer opportunities that will elevate the brand.
  • Lead the planning and execution of diverse influencer marketing campaigns: from always-on collaborations to amplifying key brand engagement initiatives, occasions driven, or market specific campaigns. Tailor influencer partnerships to align with the unique goals of each initiative, ensuring maximum impact and relevance to target audiences across different regions and platforms.
  • Collaborate with internal teams (Organic & Paid Social, Brand, Media, Communications, Partnerships etc.) to integrate influencer campaigns into larger Marketing initiatives and ensure cross-channel consistency, developing compelling influencer briefs, campaign assets, and messaging.
  • Own the influencer marketing budget, ensuring effective allocation of resources and optimizing spend across campaigns.
  • Oversee the execution of campaigns, ensuring creative consistency, stakeholders alignment, timely delivery and performance tracking, providing actionable insights that drive improvement and optimization.

FAQs

Do we support remote work?

Yes, we support a hybrid work environment with the option to work remotely up to 60 days a year.

What is the required educational background for this position?

A Bachelor's degree in Marketing, Advertising, Public Relations, or a related field is required.

How many years of experience is necessary for this role?

A minimum of 3-5 years of experience in social media and influencer marketing is required.

What types of influencers will I be working with?

You will be building relationships with influencers of all tiers, including nano, micro, macro, and celebrity influencers.

Is experience in global campaigns necessary?

Yes, a proven track record of leading global influencer marketing campaigns is essential for this role.

What skills are critical for success in this position?

Strong expertise in influencer marketing, content creation, community building, and analytics tools are critical for success in this role.

Will I be managing a budget?

Yes, you will own the influencer marketing budget and be responsible for effective resource allocation across campaigns.

What is Flix's approach to team culture?

Flix promotes teamwork in a multicultural environment, drawing on the diverse backgrounds of its employees from over 80 different nations.

Are multilingual skills beneficial for this role?

While fluency in English is required, multilingual skills are a plus but not necessary.

What perks does Flix offer to its employees?

Flix offers various perks including flexible scheduling, the ability to travel for free with Flix rides, competitive paid time off, mental health support, and discounts on gym memberships.

Does Flix prioritize sustainable practices?

Yes, Flix is committed to sustainability by testing new green technologies and compensating for CO2 emissions from business travel.

How does Flix support employee well-being?

Flix provides a competitive paid time off package, mental health support including consultations with a psychologist, and a discount on UrbanSportsClub memberships.

Can I apply even if I don't meet all the requirements?

Yes, Flix encourages individuals to apply even if they do not meet 100% of the requirements, as unique skills and experiences are valued.

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Flix

Technology
Industry
1001-5000
Employees
2011
Founded Year

Mission & Purpose

Flix is a global travel tech leader providing sustainable and affordable travel options to more than 60 million yearly travelers in 43 countries through its brands FlixBus, FlixTrain, Greyhound, and Kamil Koç. By combining network planning, marketing, and pricing, Flix uses innovative solutions to enable comfortable, sustainable, and affordable travel worldwide. Through our tech platform and user-friendly app, Flix creates a travel experience tailored to passengers' needs and connects travelers with local business partners providing transportation, ensuring a modern fleet that adheres to the highest safety standards. This asset-light business model has turned a European start-up into a leading and globally expanding travel-tech champion. Flix is pioneering and testing alternative drives with a long-term strategy to progressively decarbonize its fleet. Together with our partners and customers, we are driving transformative change towards the future of mobility, gradually reshaping the mobility sector and enabling more sustainable travel modes.