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Influencers Marketing Manager

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Flix

21d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Munich

AI generated summary

  • You need a Bachelor’s in Marketing and 3-5 years in influencer marketing, strong communication skills, team leadership, cultural awareness, and a strategic, adaptive mindset.
  • You will manage influencer partnerships, develop marketing strategies, collaborate with teams, oversee budgets, and track campaign performance to maximize brand impact and engagement.

Requirements

  • Education & Experience:
  • Bachelor’s degree in Marketing, Advertising, Public Relations, or a related field.
  • Minimum of 3-5 years of experience in social media & influencer marketing, with a proven track record of leading global campaigns (be it agency side or client side)
  • Experience managing social teams and collaborating across diverse international markets.
  • Skills & Expertise:
  • Strong expertise in influencer marketing, content creation, community building and social media trends.
  • Extensive network of influencers contacts, creators relationships, and industry professionals.
  • Exceptional communication, presentation, and writing skills, with the ability to craft compelling narratives for different audiences.
  • Deep understanding of analytics tools to measure the success of campaigns and translate data into actionable insights.
  • Leadership:
  • Proven leadership abilities with a collaborative approach to team management.
  • Experience working in a cross-functional, global environment and building relationships with internal and external stakeholders.
  • Innovation & Adaptability:
  • Ability to think strategically, innovate, and adapt in a fast-paced, ever-evolving digital landscape.
  • A proactive, solution-oriented mindset, capable of navigating challenges and seizing opportunities.
  • Cultural Awareness:
  • A global mindset with an understanding of different cultural nuances and the ability to localize strategies for various regions.
  • Fluent in English, multilingual skills are a plus but not required.

Responsibilities

  • Lead the development and execution of the global influencer marketing strategy across key channels, ensuring alignment with overall Brand objectives and Marketing goals.
  • Create scalable, innovative strategies to grow our influencer partnerships, increase brand awareness, and drive conversion across multiple digital platforms.
  • Continuously evaluate and adapt strategies based on performance, market trends, and consumer insights.
  • Build and nurture strong relationships with influencers across all tiers (nano, micro, macro, and celebrity), ensuring long-term collaboration and brand loyalty.
  • Manage and negotiate partnerships with key high-impact influencers and brand ambassadors, tapping into new audiences, exploring new channels, content formats and avenues for communication through mutually beneficial deals.
  • Stay ahead of emerging trends in the influencer landscape and identify new influencer opportunities that will elevate the brand.
  • Lead the planning and execution of diverse influencer marketing campaigns: from always-on collaborations to amplifying key brand engagement initiatives, occasions driven, or market specific campaigns. Tailor influencer partnerships to align with the unique goals of each initiative, ensuring maximum impact and relevance to target audiences across different regions and platforms.
  • Collaborate with internal teams (Organic & Paid Social, Brand, Media, Communications, Partnerships etc.) to integrate influencer campaigns into larger Marketing initiatives and ensure cross-channel consistency, developing compelling influencer briefs, campaign assets, and messaging.
  • Own the influencer marketing budget, ensuring effective allocation of resources and optimizing spend across campaigns.
  • Oversee the execution of campaigns, ensuring creative consistency, stakeholders alignment, timely delivery and performance tracking, providing actionable insights that drive improvement and optimization.

FAQs

What is the primary role of the Influencer Marketing Manager at Flix?

The primary role is to shape and drive Flix’s brand positioning through developing and executing global influencer marketing strategies that elevate brand presence and amplify the brand narrative across multiple regions.

What qualifications are required for this position?

A Bachelor’s degree in Marketing, Advertising, Public Relations, or a related field is required, along with a minimum of 3-5 years of experience in social media and influencer marketing.

What skills are essential for the Influencer Marketing Manager?

Essential skills include strong expertise in influencer marketing, content creation, community building, analytical skills, exceptional communication and presentation abilities, and a deep understanding of social media trends.

How can an Influencer Marketing Manager grow influencer partnerships?

The manager can grow influencer partnerships by creating scalable, innovative strategies to increase brand awareness and drive conversion across multiple digital platforms, while nurturing strong relationships with influencers.

What is the expected experience in managing campaigns?

Candidates should have a proven track record of leading global influencer campaigns with experience in both agency and client-side roles, and experience managing social teams across diverse international markets.

Is cultural awareness important for this role?

Yes, a global mindset with an understanding of different cultural nuances is essential for localizing strategies for various regions.

Does Flix offer any employee perks?

Yes, Flix offers perks such as flexible working hours, the option to travel for free with Flix rides, and a focus on employee well-being with mental health support and competitive paid time off.

What types of influencers will the Influencer Marketing Manager be working with?

The manager will work with influencers across all tiers, including nano, micro, macro, and celebrity influencers.

How does Flix handle diversity and inclusion in hiring?

Flix is proud to be an Equal Opportunity Employer and celebrates diversity, ensuring that all employment decisions are based on business needs, job requirements, competence, and merit without discrimination.

Are multilingual skills a requirement for this role?

While fluency in English is required, multilingual skills are a plus but not mandatory for this position.

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Flix

Technology
Industry
1001-5000
Employees
2011
Founded Year

Mission & Purpose

Flix is a global travel tech leader providing sustainable and affordable travel options to more than 60 million yearly travelers in 43 countries through its brands FlixBus, FlixTrain, Greyhound, and Kamil Koç. By combining network planning, marketing, and pricing, Flix uses innovative solutions to enable comfortable, sustainable, and affordable travel worldwide. Through our tech platform and user-friendly app, Flix creates a travel experience tailored to passengers' needs and connects travelers with local business partners providing transportation, ensuring a modern fleet that adheres to the highest safety standards. This asset-light business model has turned a European start-up into a leading and globally expanding travel-tech champion. Flix is pioneering and testing alternative drives with a long-term strategy to progressively decarbonize its fleet. Together with our partners and customers, we are driving transformative change towards the future of mobility, gradually reshaping the mobility sector and enabling more sustainable travel modes.