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Integrated Marketing Senior Specialist

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Infobip Ltd

Nov 9

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Quick Apply

AI generated summary

  • You need a bachelor's degree, 5-7 years in marketing (EMEA focus), fluent in English and German, strong digital skills, content experience, budget management, and adaptability.
  • You will collaborate with stakeholders, manage event logistics, develop content and messaging, execute lead generation initiatives, and align marketing efforts with regional goals to boost brand awareness.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
  • 5-7 years of experience in a marketing role, ideally within the EMEA region, with a focus on integrated marketing, digital marketing, or event management.
  • Fluent in English and German
  • Proficiency in marketing tools and platforms (e.g., Salesforce, Jira).
  • Experience with content creation and management.
  • Experience in budget management and resource allocation.
  • Ability to adapt to evolving market conditions and business needs across EMEA.
  • Strong problem-solving skills to address challenges and implement impactful marketing strategies.

Responsibilities

  • Collaborate with stakeholders to identify market solutions, verticals, events, industry bodies, associations, and accounts across EMEA to boost brand position, digital presence, and lead generation.
  • Align the marketing plan with both regional and global marketing objectives, as well as EMEA revenue goals.
  • Work with Partner Marketing and Growth teams to plan and execute direct and indirect lead generation marketing initiatives within EMEA.
  • Work with the regional marketing team and content manager to develop key messaging and content aligned with event objectives and HQ strategies.
  • Support regional PR efforts to secure media exposure at high-profile events across Europe, MENA, and Africa.
  • Contribute to HQ-driven initiatives that are relevant to the EMEA region.
  • Maintain a balanced quarterly budget, accounting for business seasonality across EMEA.
  • Participate in developing annual marketing plans and associated budgets for EMEA Marketing.
  • Manage EMEA revenue stakeholders through continuous collaboration and feedback sessions.
  • Align reports with EMEA Marketing objectives and KPIs, illustrating their contribution to revenue targets.
  • Develop regional performance reports, identifying areas of excellence and those needing improvement.
  • Provide support for material translation and localisation where necessary.
  • Work with the Regional Social Media Manager to promote webinars and third-party events across EMEA.
  • Organize events end-to-end, including budget management, price negotiation, coordination with local sales, and EMEA and HQ marketing teams, and oversee branding and logistics.
  • Develop and execute an EMEA-wide events plan and calendar, including webinars, industry conferences, business breakfasts, executive dinners, virtual events, and partner events.
  • Partner with PR, Social Media, and Content teams to deliver campaigns that support brand awareness and thought leadership while meeting regional requirements and performance indicators.

FAQs

What is the primary focus of the Integrated Marketing Senior Specialist role?

The primary focus is to provide insights into market dynamics across the EMEA region, develop targeted marketing campaigns, and strengthen relationships with key stakeholders to support brand positioning and lead generation.

What qualifications are required for this position?

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field is required, along with 5-7 years of experience in a marketing role, ideally within the EMEA region.

Which languages must candidates be fluent in?

Candidates must be fluent in English and German.

What are some key responsibilities of the role?

Key responsibilities include collaborating with stakeholders, aligning marketing plans with revenue goals, managing events, supporting PR efforts, and developing performance reports.

Are there opportunities for professional development in this role?

Yes, the role offers opportunities to work on diverse marketing initiatives and collaborate with various teams, which can enhance professional growth.

What marketing tools and platforms should candidates be proficient in?

Candidates should be proficient in marketing tools and platforms such as Salesforce and Jira.

Is budget management part of the role's responsibilities?

Yes, budget management is a key responsibility, including maintaining a balanced quarterly budget and participating in annual marketing planning.

How important is understanding regional market dynamics for this role?

Understanding regional market dynamics is crucial, as the role aims to tailor marketing strategies to address unique preferences and cultural differences across EMEA.

What kind of events will the Integrated Marketing Senior Specialist be responsible for organizing?

The specialist will organize a variety of events including industry conferences, webinars, executive dinners, and partner events across the EMEA region.

Does Infobip support diversity and inclusion in the workplace?

Yes, Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.

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Infobip Ltd

The Global Communications Platform for Businesses and Developers

Consulting
Industry
1001-5000
Employees
2006
Founded Year

Mission & Purpose

Infobip is a global cloud communications platform that enables businesses to interact with their customers across a wide variety of messaging channels, including SMS, email, chat apps, voice, and in-app messaging. The company provides solutions for customer engagement, security, and support, helping organisations streamline communication and enhance customer experiences. Their ultimate mission is to simplify how businesses communicate globally, creating seamless connections between companies and their customers. Infobip's purpose is to empower businesses to reach their audiences effectively, regardless of location, and drive better engagement through personalised, secure, and scalable communications solutions.

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