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Integrated Marketing Specialist

  • Job
    Full-time
    Mid Level
  • Marketing
  • Toronto
  • Quick Apply

AI generated summary

  • You need 3-4 years in marketing, digital expertise, analytics skills, content creation abilities, agency management experience, strong presentation and interpersonal skills, and eligibility to work in Canada.
  • You will manage integrated marketing campaigns, digital and paid social media workstreams, creative strategy, audience and media strategies, product marketing support, community management, content planning, stakeholder collaboration, and performance reporting for Interac Corp.

Requirements

  • 3-4 years of professional marketing experience, either directly with a brand or with an advertising or marketing agency, including experience in managing integrated campaigns of varying scale
  • Professional experience with digital platforms, social media channels, content marketing and influencer marketing, with a keen understanding of best practices and innovation
  • Expertise in digital analytics and measurement across marketing channels, including producing reports that highlight KPIs and distill results; experience with GA4 is a plus
  • Ability to create digital and social media content, including experience working with platforms such as Canva, Photoshop, and Adobe Premier (or similar content creation programs) and in-platform organic social media content creation
  • Experience with managing agency relationships, including tracking and managing related budgets and facilitating feedback
  • Excellent time-management and planning skills, with an ability to meet deadlines and manage workback schedules across multiple projects
  • Strong presentation skills, both written and verbal, including the ability to distill results and insights into key take-aways and action items
  • Excellent interpersonal skills, with the ability to build positive relationships with multiple stakeholders, and demonstrate leadership within the workplace as a digital content expert
  • Eligibility to work for Interac Corp. in Canada in a full-time capacity

Responsibilities

  • Managing integrated marketing campaigns that have meaningful and measurable impact, achieving marketing and strategic goals, and realizing brand, channel, and product KPIs.
  • Managing the delivery of the always-on digital and paid social media marketing workstream.
  • Helping to execute Interac’s creative strategy to support consistent creative brand expression within campaigns and across MarComm programming.
  • Building, evolving, and refining our digital audiences and media strategies, alongside key agency partners, to ensure effective and efficient campaign delivery and accurate audience targeting.
  • Contributing to marketing briefs that inform campaigns, leveraging market, business, audience and channel data and insights to inform strategy and messaging. Ensure that campaigns and always on workstreams have measurement plans that reflect delivery against objectives and utilize both internal and external data to inform KPIs.
  • Working closely with product marketing leads to deliver both dedicated product marketing campaigns and ensuring product support in integrated marketing campaigns. Work with data teams and product leads for attribution of transaction growth into campaign measurement plans.
  • Supporting the community management of our social media channels (or any digital platform where users can comment and engage with content publicly), working closely with communications and our agency partners on response guides and plans, utilizing our reactive and proactive strategy to maximize engagement and minimize risks.
  • Supporting content planning and execution for Interac.ca and our social media channels, ensuring alignment with integrated marketing activities and to the overall brand and creative strategy. Create occasional organic social media content as required as an extension of integrated marketing work.
  • Working with internal stakeholders across Interac on an ongoing basis (including legal, finance, HR and D&I teams, as well as our strategy, innovation, and MarComm colleagues), and act as a subject-matter-expert to support their business objectives and priorities, while building excellent relationships across the organization and demonstrating strong collaboration skills.
  • Contributing to performance reporting across campaign activities and digital channels on an ongoing basis, helping to build and refine quarterly MarComm reports.
  • Contributing to budget management and planning to ensure integrated marketing campaigns, always on marketing, and digital channel work is tracked and allocated to appropriate budgets.

FAQs

What are the key responsibilities of an Integrated Marketing Specialist at Interac?

The key responsibilities include managing integrated marketing campaigns, delivering digital and paid social media marketing, executing creative strategies, refining audience and media strategies, contributing to marketing briefs, supporting product marketing, managing social media channels, planning and executing content, collaborating with internal stakeholders, contributing to performance reporting, and budget management.

What qualifications and experience are required for the role of Integrated Marketing Specialist at Interac?

Applicants should have 3-4 years of professional marketing experience, experience with digital platforms and social media channels, expertise in digital analytics and measurement, content creation skills, agency relationship management experience, strong time-management and planning skills, excellent presentation and interpersonal skills, and eligibility to work for Interac in Canada.

What background checks are required for employment at Interac?

Interac requires employees to complete a background check conducted by a service provider. This includes 5-year employment verification, Canadian criminal record check, education verification, Canadian ID cross-check, public safety verification, and credit inquiry.

How does Interac reward contributions from employees?

Interac rewards contributions through its culture of excellence, connection with talented individuals, core values that define the organization, compensation and benefits tied to individual and corporate performance, and investment in education to ensure employees are the best at what they do.

Get more out of life with INTERAC. Profite plus de la vie avec INTERAC.

Finance
Industry
201-500
Employees
1984
Founded Year

Mission & Purpose

Interac Corp. empowers Canadians to access, spend and send funds whenever and from wherever they choose. With nearly 300 financial institutions connected to our network, we enable payment and ID experiences that support Canadians’ accelerated use of safe and digital payments while prioritizing interoperability, security, privacy, and inclusivity. We are proud to be one of Canada’s leading and most trusted financial brands, with Canadians choosing Interac products an average of 18 million times a day to pay and exchange money. Interac champions workplace culture and corporate citizenship based on the principles of responsibility, diversity and inclusion.