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Integrated Retail Marketing Specialist II WE - Converse

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Nike

Dec 29

Applications are closed

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • London

Requirements

  • Demonstrated success in managing retail campaigns across digital and wholesales platforms.
  • Experience in executing end-to-end marketing campaigns, from initial concept to final analysis.
  • Track record of project managing marketing initiatives from conception to completion. Include examples of coordinating with diverse teams and external partners.
  • Evidence of staying current with youth culture and trends.
  • Showcase campaigns or initiatives that successfully engaged younger demographics.
  • Experience in leading relationships with agencies and external suppliers.

Responsibilities

  • Be the voice of the brand at Partner retail in the UK, connecting with the Sr. Supervisor Integrated retail marketing WE, to design, develop and execute Converse UK strategic plan in the short and mid-term, playing a strong role at every phase of the gameplan, identifying territory needs and opportunities and ensuring that Brand objectives are aligned with commercial objectives.
  • Execute campaign with excellence, acting as the ultimate guardian of the Brand and ensuring that Brand guidelines are implemented in any account activity. Build relationships with third party agency partners, ensuring Converse works with the best in class, most creative and disruptive partners.
  • Execute elevated product and brand journeys across channels, aligned with the overall Converse Western Europe strategy and Concept Map, and tailored to address creators’ needs and insights.
  • Learn the business and be able to optimize the consumer's omnichannel experience, focusing on Key Trade zones first and digital channels to ultimately drive conversion and sell-through.
  • Collaborate with the rest of the Brand Team (Brand Marketing, Brand Creative, Digital Marketing, Influencer Marketing, Comms) and be champion of consistency across and omnichannel executions.
  • Ensure the success of campaigns by tracking a clear set of KPIs upfront and by optimizing plans during & after campaign periods.
  • Develop and maintain solid relationships with wholesales accounts, based on reliability and mutual trust, fostering a one-team way of working and a win-win mindset.
  • Support budget management, ensuring plans are executed within estimates, invoices are received and paid on time and within Nike's stewardship policy, and that updated budget is shared regularly with the Retail Brand Ops coordinator.

FAQs

What is the location for the Integrated Retail Marketing Specialist II position?

The position is based in London, UK.

What will be the main responsibilities of the Integrated Retail Marketing Specialist II?

The main responsibilities include executing retail campaigns, ensuring brand objectives align with commercial objectives, managing relationships with wholesale accounts, and optimizing the consumer's omnichannel experience.

What type of projects will the Integrated Retail Marketing Specialist II work on?

The specialist will lead and execute projects for the UK marketplace across all segments, including product and seasonal stories, as well as collaborating with Converse partners and talent.

What qualifications are required for this role?

Candidates should have demonstrated success in managing retail campaigns, experience in executing end-to-end marketing campaigns, project management skills, and familiarity with youth culture trends.

Is there an application closing date for this position?

Yes, the application closing date is 6th January 2025.

Are relocation expenses covered for this position?

No, relocation is not offered for this position; local candidates only are considered.

What kind of relationship management is expected in this role?

The role requires the development and maintenance of solid relationships with wholesale accounts, built on reliability and mutual trust.

Will the Integrated Retail Marketing Specialist II work independently or cross-functionally?

The specialist will work cross-functionally with key stakeholders in the territory and in Western Europe, as well as being directly account-facing.

What skills are desirable in candidates for the Integrated Retail Marketing Specialist II?

Candidates should showcase the ability to coordinate marketing initiatives with diverse teams and external partners, as well as evidence of successfully engaging younger demographics.

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Nike

Retail & Consumer Goods
Industry
10,001+
Employees
1972
Founded Year

Mission & Purpose

Nike is a multinational corporation primarily engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Their ultimate mission is to bring inspiration and innovation to every athlete in the world, where "if you have a body, you are an athlete." Nike's purpose is to create groundbreaking sport innovations, design products that help athletes of all levels reach their full potential, and promote an active and healthy lifestyle globally. Through their products and initiatives, Nike aims to empower athletes and inspire positive change in communities, fostering a culture of inclusivity, sustainability, and excellence in sports and beyond.

Benefits

  • Get Moving

    Whether you’re trying to move to a new city or just across one of NIKE’s campuses, we will help you get where you’re going — no matter the distance.

  • Fitness Fit For All

    Whether you’re just getting started or consider yourself a fitness pro, NIKE provides fitness opportunities and discounts for all levels and goals.

  • Financial Health

    NIKE offers competitive pay and robust retirement plans that meet you wherever you are in life and help you plan for future financial goals.

  • Health & Wellness

    NIKE’s got your back. With various life insurance and health care packages, we’ve got you covered.

  • Giving Back

    We believe in doing good on and off the field, which is why NIKE matches donations and rewards volunteer time to help you support the causes you are passionate about.

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