Logo of Huzzle

Junior Brand Manager (d/m/w)

image

Henkel

2mo ago

  • Job
    Full-time
    Entry & Junior Level
  • Marketing
    Product
  • Düsseldorf

AI generated summary

  • You should have a Bachelor's in Business, Marketing, or related field, marketing experience (internships), skills in digital marketing, brand strategy, and fluency in German and English.
  • You will manage local marketing programs, conduct market assessments, support product launches, oversee promotions, and ensure timely execution of initiatives.

Requirements

  • Bachelor-Abschluss in Betriebswirtschaftslehre, Marketing oder einem anderen relevanten Bereich
  • Erfahrungen im Marketing (idealerweise in einem FMCG Unternehmen) in Form von Praktika oder Werkstudententätigkeiten
  • Digitales Marketing Marktanalyse Kreativität Design Innovation Markenentwicklung & Aufbau Nachhaltigkeit
  • Markenkommunikation Markenaktivierung Finanzplanung & Budgetierung Handel, Kundenwissen & eC Kategorie & Markenstrategie Trends
  • Ausgezeichnete Deutsch- und Englischkenntnisse

Responsibilities

  • Durchführung von Programmen und Kampagnen für den lokalen Markt und Marketing-Mix
  • Durchführung von Markt- und Verbraucherbeurteilungen und Ableitung von Maßnahmen
  • Allgemeine Marketingunterstützung für Marketing- und Vertriebsteams
  • Unterstützung der lokalen Einführung neuer Produkte und Programme, einschließlich Kommunikationskampagnen
  • Durchführung von Markenmanagement- und Verkaufsförderungsaktivitäten vor Ort
  • Verwaltung der erforderlichen Ressourcen und Sicherstellung der rechtzeitigen lokalen Umsetzung von Initiativen
  • Leitung lokaler Insight-Generierungsmaßnahmen und -programme
  • Unterstützung bei Innovationsprozessen, insbesondere bei regional geführten Innovationen

FAQs

What are the main responsibilities of the Junior Brand Manager?

The main responsibilities include conducting local market programs and campaigns, performing market and consumer assessments, providing general marketing support, assisting with the local launch of new products and programs, managing brand management and promotion activities, and leading local insight generation initiatives.

What qualifications are required for this position?

A Bachelor’s degree in Business Administration, Marketing, or a related field is required, along with experience in marketing, preferably in an FMCG company, through internships or working student positions.

What skills are essential for the Junior Brand Manager role?

Essential skills include digital marketing, market analysis, creativity, design, innovation, brand development, brand communication, financial planning, budget management, and knowledge of trade and customer insights.

Are there opportunities for professional development?

Yes, Henkel offers diverse national and international development opportunities for employees.

What language skills are needed for this job?

Excellent German and English language skills are required.

What benefits does Henkel offer to employees?

Henkel provides a flexible working model, health and prevention programs, gender-neutral parental leave, an employee stock purchase plan, 100% company-funded retirement benefits, health insurance, additional care insurance, and mobility offers such as bike schemes and job tickets.

Does Henkel promote diversity and inclusion in the workplace?

Yes, Henkel values the uniqueness of its employees and encourages applications from individuals of all backgrounds, regardless of gender, origin, culture, religion, sexual orientation, age, or disability.

How can I request support during the application process?

If you need assistance during the application process or your onsite interview, you can inform us, and we will do our best to accommodate your request.

Leading with our innovations, brands and technologies. We are: Pioneers at heart for the good of generations.

Manufacturing & Electronics
Industry
10,001+
Employees
1876
Founded Year

Mission & Purpose

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands. Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace. Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of more than 50,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.