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Junior Brand Manager HCB (d/m/w)

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Henkel

25d ago

  • Job
    Full-time
    Entry & Junior Level
  • Marketing
    Business, Operations & Strategy
  • Düsseldorf

AI generated summary

  • You need a Bachelor's in Business, Marketing, or a related field, marketing experience (preferably in FMCG), strong skills in digital marketing, brand development, and excellent German and English.
  • You will manage local marketing programs, conduct market assessments, support product launches, execute brand activities, and oversee resource management for timely initiative implementation.

Requirements

  • Bachelor-Abschluss in Betriebswirtschaftslehre, Marketing oder einem anderen relevanten Bereich
  • Erfahrungen im Marketing (idealerweise in einem FMCG Unternehmen) in Form von Praktika oder Werkstudententätigkeiten
  • Digitales Marketing Marktanalyse Kreativität Design Innovation Markenentwicklung & Aufbau Nachhaltigkeit
  • Markenkommunikation Markenaktivierung Finanzplanung & Budgetierung Handel, Kundenwissen & eC Kategorie & Markenstrategie Trends
  • Ausgezeichnete Deutsch- und Englischkenntnisse

Responsibilities

  • Durchführung von Programmen und Kampagnen für den lokalen Markt und Marketing-Mix
  • Durchführung von Markt- und Verbraucherbeurteilungen und Ableitung von Maßnahmen
  • Allgemeine Marketingunterstützung für Marketing- und Vertriebsteams
  • Unterstützung der lokalen Einführung neuer Produkte und Programme, einschließlich Kommunikationskampagnen
  • Durchführung von Markenmanagement- und Verkaufsförderungsaktivitäten vor Ort
  • Verwaltung der erforderlichen Ressourcen und Sicherstellung der rechtzeitigen lokalen Umsetzung von Initiativen
  • Leitung lokaler Insight-Generierungsmaßnahmen und -programme
  • Unterstützung bei Innovationsprozessen, insbesondere bei regional geführten Innovationen

FAQs

What qualifications are required for the Junior Brand Manager position?

A Bachelor’s degree in Business Administration, Marketing, or a relevant field is required.

Is prior experience in marketing necessary for this role?

Yes, experience in marketing, ideally in an FMCG company, through internships or working student positions is preferred.

What languages must candidates be proficient in?

Candidates must have excellent German and English language skills.

What are the key responsibilities of the Junior Brand Manager?

Key responsibilities include executing local marketing programs and campaigns, conducting market and consumer assessments, supporting product launches, and managing brand and promotional activities.

Does the company offer flexible work arrangements?

Yes, the company offers a flexible work model with flexible hours, hybrid work forms, and the option for remote work.

Are there opportunities for career development at Henkel?

Yes, there are diverse national and international development opportunities available.

What kind of support does Henkel provide for employee health and wellness?

Henkel provides global wellness standards, health and prevention programs, and health insurance options for employees.

Is there a parental leave policy?

Yes, Henkel offers gender-neutral parental leave for a minimum of 8 weeks.

Does Henkel offer any retirement plans?

Yes, Henkel provides a retirement plan that is 100% financed by the company.

How does Henkel support employee mobility?

Henkel offers mobility options such as the "Mein Henkel Rad" (company bike) and a job ticket for public transport.

Leading with our innovations, brands and technologies. We are: Pioneers at heart for the good of generations.

Manufacturing & Electronics
Industry
10,001+
Employees
1876
Founded Year

Mission & Purpose

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands. Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace. Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of more than 50,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.