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Junior Digital Marketing Specialist

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SEPHORA

1mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Media & Journalism
  • Düsseldorf

AI generated summary

  • You have 3+ years in online marketing, basic German media knowledge, an analytic mindset, teamwork skills, and a proactive approach. Fluent in English; German preferred.
  • You will plan, execute, and optimize media campaigns, analyze performance metrics, manage budgets, collaborate with teams, and coordinate marketing activities while staying updated on industry trends.

Requirements

  • You have minimum 3 years of business experience with Online marketing on media agency side or client/brand.
  • You have basic knowledge of German media landscape and offline media buying.
  • You have an analytic mindset with a passion to assess, crunch, monetize and optimize data and performance on daily basis.
  • You are willing to develop your expertise in full funnel media strategy, planning and buying and you are curious about other markets media landscape (Switzerland, Denmark, Sweden) and willing to learn.
  • You are high energetic and great teamwork personality.
  • You have the ability to structure your tasks, priorities and responsibilities.
  • You have a proactive approach, where it is natural for you to always look for better solutions and you are not holding back to share your ideas with your manager and colleagues.
  • You are fluent in English and preferably German.

Responsibilities

  • The Media Specialist will be responsible for planning, executing, and optimizing online media campaigns to drive performance and achieve business objectives.
  • To be a great sparring partner to the Digital Marketing Manager & Head of Media on developing strong commercial initiatives.
  • Develop and manage full funnel media campaigns (paid social, video, display, offline: OOH, DOOH).
  • Develop and manage performance media campaigns across various digital channels, including search, display, social media, SEO and programmatic.
  • Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization.
  • Collaborate with cross-functional teams to align media strategies with overall marketing goals and business objectives.
  • Conduct keyword research, audience analysis, and competitive benchmarking to inform campaign strategies.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in digital advertising.
  • Manage budgets effectively, ensuring maximum ROI and relevant KPI’s adherence to financial targets.
  • Test and evaluate new media channels and platforms to identify growth opportunities.
  • To coordinate marketing activities and campaigns to partners both internal, central and with the brands.
  • To cooperate with creative agencies with close cooperation with working students/interns to create impactful campaigns.
  • Develop reporting and knowledge sharing internal and with central team.

FAQs

What is the main responsibility of the Junior Digital Marketing Specialist at Sephora?

The main responsibility is to plan, execute, and optimize online media campaigns to drive performance and achieve business objectives.

What qualifications do I need to apply for this position?

You need a minimum of 3 years of business experience with online marketing on the media agency side or client/brand, and basic knowledge of the German media landscape and offline media buying.

Is fluency in German required for this position?

Fluency in English is required, and proficiency in German is preferred but not mandatory.

What type of campaigns will I be managing?

You will develop and manage full funnel media campaigns including paid social, video, display, and offline media such as OOH and DOOH.

Are there opportunities for professional development at Sephora?

Yes, Sephora invests heavily in training for its leaders and store associates, including personalized career plans to help you evolve and build your skills.

What kind of team culture can I expect at Sephora?

You can expect a supportive and friendly team culture, surrounded by talented leaders and colleagues, all united by a common goal to reimagine the future of beauty.

Is experience with cross-functional teams important for this role?

Yes, collaboration with cross-functional teams to align media strategies with overall marketing goals is an important part of the role.

How does Sephora approach innovation in its operations?

Innovation is in Sephora's DNA, allowing team members to unleash their creativity and continually explore new ideas and solutions.

Is there a deadline for applications?

Yes, the application deadline is as soon as possible, and the position will be closed as soon as the right candidate is found.

What will be the focus areas for my analysis in this role?

You will monitor and analyze campaign performance metrics, conducting keyword research, audience analysis, and competitive benchmarking to inform campaign strategies.

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SEPHORA

Reimagine your future, with Sephora

Retail & Consumer Goods
Industry
10,001+
Employees
1969
Founded Year

Mission & Purpose

At Sephora, we stand together and we stand for something more since 1969. For empowerment, for exploration, for the opportunity to impact people’s lives through the unlimited power of beauty. As part of the LVMH family, Sephora’s excellence, innovation, and entrepreneurial spirit have made us the world’s leading beauty retailer growing twice faster than the market. With our 3 000 stores & corners in 36 markets and our 31 websites, we offer clients a unique retail experience with innovative services and nearly 300 beauty brands including Sephora’s own brand, Sephora Collection. Beautifying people’s lives is a full-time challenge that our more than 46 000 passionate in-store and Head Office team members tackle every day. At Sephora, you can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. Sparked by energy and excitement, our passion is contagious. So if you are ready to make your mark at a leading global retailer and belong to something beautiful, join us and reimagine your future, with Sephora.