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Junior Marketing Manager (m/f/d)

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BAT

4d ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Product
  • Hamburg

AI generated summary

  • You need a Master’s in Marketing, 2-3 years in FMCG, strong stakeholder management, excellent communication skills, creativity, analytical skills, and proficiency in Excel and PowerPoint.
  • You will lead campaign planning, create briefs for digital assets, analyze performance metrics, support product launches, and embody company values in your daily work.

Requirements

  • Master's degree with a focus on (Strategic) Marketing or similar
  • A minimum of 2-3 years of professional experience in Marketing, with a preference for multinational FMCG company, with a strong affinity towards Brands and D2C activation.
  • Ability to manage multiple activities and collaborate across several departments.
  • Strong Stakeholder Management and relationship-building skills.
  • Excellent communication and presentation skills.
  • Creative mindset, ability to think conceptually and outside the box.
  • Proactive, with a can-do mindset and a passion for innovation and new trends.
  • Strong analytical skills and commercial acumen.
  • Proficiency in Microsoft Office, especially Excel and PowerPoint.
  • Ability to lead and manage a team effectively, fostering an open and productive working environment (depending on the role & team setup).
  • Exceptional communication, negotiation and influencing skills, both written and verbal in ideally both, German and English.
  • Commitment to become a future leader of BAT.

Responsibilities

  • Lead the 360-campaign planning process, from ideation to execution, ensuring seamless integration of marketing efforts across various platforms.
  • Develop compelling creative briefs for digital activations, collaborating with creative agencies to produce engaging and impactful assets.
  • Monitor and analyse campaign performance metrics, providing actionable insights to optimize future campaigns and improve overall customer activation strategies.
  • Drive the implementation of key strategic priorities in line with the company framework.
  • Driving local product launches and activation initiatives
  • Being a role model of our BAT Values (Truly inclusive, Stronger together, Do the right thing, Love our consumer, Passion to win and Empowered through trust).

FAQs

What is the role of a Junior Marketing Manager at BAT?

The Junior Marketing Manager will lead the 360-campaign planning process, develop creative briefs, analyze campaign performance, drive product launches, and embody BAT's core values.

What qualifications are needed for this position?

Candidates should have a Master's degree in (Strategic) Marketing or a similar field, and a minimum of 2-3 years of experience in Marketing, preferably within a multinational FMCG company.

What skills are required for the Junior Marketing Manager role?

The ideal candidate should have strong stakeholder management, communication, analytical skills, a creative mindset, and proficiency in Microsoft Office, particularly Excel and PowerPoint.

Is proficiency in languages required for the position?

Yes, exceptional communication, negotiation, and influencing skills in both German and English are desired.

What types of career development opportunities does BAT offer?

BAT provides diverse online and offline training and development opportunities, as well as the possibility for internal advancement in your career progression.

Can I join the Marketing Talent Community if my ideal vacancy isn't currently open?

Yes, you can join the Marketing Talent Community to stay connected, receive updates on job opportunities, and be considered for future roles.

What are some benefits of joining the Marketing Talent Community?

Benefits include direct connections with recruiters, receiving tailored job opportunities, insights about BAT, and invitations to events.

Where is the job located?

The job is based in Hamburg, Germany, in a state-of-the-art office with a scenic Alster view.

Does BAT offer flexible working hours?

Yes, BAT allows employees to flexibly shape their working hours, whether working remotely or in the office.

What is BAT's commitment to diversity and inclusion?

BAT is committed to creating an inclusive environment where all individuals can thrive, regardless of their background, and embraces talent from diverse backgrounds to meet business goals.

Manufacturing & Electronics
Industry
10,001+
Employees
1902
Founded Year

Mission & Purpose

BAT (British American Tobacco) is a leading international tobacco company engaged in the manufacturing, marketing, and sale of cigarettes, tobacco, and nicotine-related products. With a presence in over 180 countries, BAT's primary focus is on satisfying consumer preferences and delivering quality products responsibly. Their ultimate mission is to provide adult consumers with a range of enjoyable and less risky alternatives to smoking traditional cigarettes, including vaping and tobacco heating products. BAT's purpose extends beyond the products they offer; they are committed to operating sustainably, promoting responsible farming practices, supporting communities, and advocating for the reduction of smoking-related harm. By leveraging their expertise and innovative approach, BAT aims to transform the tobacco industry and contribute to a future where tobacco-related harm is significantly reduced.

Culture & Values

  • We are bold

    The people here are creative, adaptable and dedicated. These qualities form a powerful culture of resilience and a relentlessness to continually be better.

  • We are fast

    On our transformation journey, speed really matters. We set clear direction for the future and move fast. I like that we work together as a team and share learnings with each other.

  • We are empowered

    What I particularly like is that I’ve been given responsibility from day one. I have the freedom to come up with own ideas and drive decision making on the right level.

  • We are diverse

    We absolutely value different perspectives and build on each other’s ideas, knowledge and experiences. BAT is a uniquely diverse organization where everyone can bring their difference.

  • We are responsible

    Our A Better Tomorrow agenda gives a clear purpose to those working at BAT. We want to reduce the health impact of our business. I believe we all feel responsible for delivering upon this goal.