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K-12 Revenue Marketing Manager

  • Job
    Senior Level
  • Marketing
    Sales & Business Development
  • $80K - $90K
  • Salt Lake City
  • Quick Apply

AI generated summary

  • You need a Bachelor's degree, 5+ years of B2B SaaS demand generation experience, strong campaign development skills, exceptional writing abilities, reporting expertise, project management skills, and a sense of humor.
  • You will lead K-12 revenue marketing campaigns, create engaging content, analyze impact on sales pipeline, collaborate with sales, manage vendor tactics, and report on key findings to drive growth and retention.


  • Bachelor’s degree in Business, Marketing, or a related field, MBA is a plus.
  • 5+ years of B2B demand generation experience in SaaS, education-focused experience is a major plus.
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content, SEM, and paid digital.
  • Exceptional writing skills with an eye for strategic content marketing.
  • Strong reporting capabilities with the ability to track campaign. performance and associated spend down to the most granular details while providing roll-up reporting to senior management.
  • A portfolio of produced marketing work is a plus.
  • Exceptional organizational skills and attention to detail.
  • Project management experience with the ability to manage multiple projects and contractors simultaneously.
  • Ability to communicate effectively with all levels of management.
  • Kindness and conscientiousness.
  • A good sense of humor :)


  • Serve as the campaign leader for a focused area of our K-12 offerings, responsible for these 5 core metrics:
  • 1) Awareness
  • 2) Acquisition Pipeline
  • 3) Pipeline progression
  • 4) Retention
  • 5) Growth Pipeline
  • Create and curate content that drives thought leadership and demand through the funnel.
  • Forecast, measure, analyze and report on the impact of the demand marketing activities on sales pipeline, bookings and sales cycle length.
  • Evaluate, select and manage outside vendor tactics, including webinars, that contribute to quarterly acquisition and growth programs.
  • Write ad copy and emails; design images in Canva or work with our in-house creative team as required.
  • Proactively engage with sales to determine sales needs and work with marketing resources to develop training and content to enable sales to execute appropriate tactics.
  • Communicate and educate other teams (particularly sales) regarding new and planned marketing activities.
  • Work with event, ABM, social, and paid digital marketing to ensure a balanced demand program portfolio, adjusting as required.
  • Manage and adhere to the quarterly marketing budget.
  • Report key findings from campaigns and provide strategic suggestions to improve performance.
  • Collaborate with counterparts to share ideas, inspiration, and strategies
  • Success Metrics:
  • Demand funnel KPIs/OKRs (volume, conversion, velocity, value)
  • Sourced and Influenced Pipeline
  • Sourced and Influenced Bookings
  • Account Engagement Score
  • Database Health (growth, quality, deliverability)
  • Cost per inquiry, cost per lead, etc.


What are the key responsibilities of a K-12 Revenue Marketing Manager at Instructure?

A Revenue Marketing Manager at Instructure is responsible for driving new customer growth pipeline for the K-12 division. This includes leading campaigns, creating content, forecasting and measuring the impact of marketing activities, managing vendor tactics, collaborating with sales, and more.

What qualifications are required for the K-12 Revenue Marketing Manager position at Instructure?

The ideal candidate for this role should have a Bachelor's degree in Business, Marketing, or a related field, with at least 5 years of B2B demand generation experience in SaaS. Experience in education-focused marketing is a major plus. Strong writing skills, organizational abilities, and project management experience are also important.

What success metrics will the K-12 Revenue Marketing Manager be evaluated on?

The success of a Revenue Marketing Manager will be measured based on demand funnel KPIs/OKRs, sourced and influenced pipeline and bookings, account engagement score, database health, and cost per inquiry and lead. These metrics will help determine the effectiveness of marketing efforts in driving revenue growth.

What benefits and compensation can a K-12 Revenue Marketing Manager expect at Instructure?

Instructure offers a competitive salary, equity opportunities, 401k, medical, dental, and life insurance, tuition reimbursement, paid time off, flexible work schedules, and various employee wellness benefits. The salary range for this position is $80,000 to $90,000 per year.

What is the company culture like at Instructure for employees in the marketing department?

At Instructure, we value diversity, creativity, and collaboration. We believe in hiring awesome people and treating them right. Our environment encourages open communication, respect for different ideas, and a strong sense of teamwork. Being an Equal Opportunity Employer, we prioritize creating an inclusive and supportive work environment for all employees.

Founded Year

Mission & Purpose

Instructure is a technology company that develops innovative software solutions for educational institutions and businesses. Their primary product, Canvas, is a widely used learning management system (LMS) that facilitates online teaching, learning, and administrative functions. Instructure's ultimate mission is to enhance education through modern technology, making learning more accessible and effective for students and educators alike. Their purpose is to empower teachers, administrators, and learners by providing tools that streamline educational processes and improve learning outcomes.

Culture & Values

  • Openness

    We’re open to new people, new ideas, and new opportunities. We strive to be collaborative in our projects, transparent about our intentions, and curious about how things work and how to make them better. Open minds open doors.

  • Relationships

    We're all about building meaningful relationships based on trust, respect, and mutual success, whether they're peer-peer, teacher-student, manager-employee, or company-customer. People come first.

  • Equality

    We aspire to offer an inclusive and welcoming culture, and we believe people deserve equal access to opportunities and resources. You can't have equality without equity.

  • Ownership

    We're all accountable for excellence in our work and our actions, and we stand behind our products and services. Say. Do. Repeat.

  • Simplicity

    Our software makes lifelong learning easier. We strive for clarity and ease of use across the board, from product design to communication to customer experience. Simpler is smarter.