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Lead, Brand Creative Narrative, Basketball, Global

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Nike

2mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Creative Arts & Fashion
  • Beaverton

AI generated summary

  • You need a Bachelor's degree, 4+ years in creative roles, strong leadership skills, deep basketball connection, innovative storytelling ability, and global consumer insight. Travel may be required.
  • You will lead creative projects, develop narratives for product launches, collaborate with teams, manage schedules, and share knowledge on storytelling across all consumer channels.

Requirements

  • A Bachelor's Degree or equivalent combination of experience and education.
  • A minimum of 4 years of creative experience in an editorial, content marketing, brand marketing, or related creative field.
  • A shown ability to lead and collaborate other writers and creatives.
  • A deep connection to the game of Basketball, art, fashion and music.
  • Proven origination of innovative storytelling across multiple categories.
  • Experience in leading agencies and internal partners to deliver high-caliber work.
  • Great human and leadership skills that enable the team to grow. This includes a strong ability to listen and empower the team.
  • Good understanding of interactive communication, processes, and user interface design for online products.
  • Great understanding of consumer behavior. You have significant consumer knowledge throughout the globe.
  • Ability to travel as needed.

Responsibilities

  • Drive complex workstreams independently and direct others in order to develop a well-crafted narrative.
  • Work to lead and deliver end-to-end creative concepts across Product Launches, Brand Stories, Retail Executions, and Consumer Events working from idea phase through pitch/presentation and finishing with premium executions at all levels across all channels. This includes: Seasonal Stories/Products, Long Term Consumer Concepts, Construct Specifics, Purpose Stories, Sport/Cultural Moments, Social Media Content. This will also include designated teams supporting both Creative Operations and Production.
  • Working within a multidisciplinary team, playing a pivotal role in implementing creative storytelling across all of our channels, always thinking about the next click.
  • Partner with the team around you to translate briefs and marketing plans into emotive and innovative stories.
  • You will lead workstreams independently developing and crafting creative concepts for both product launches and campaigns across the globe.
  • Multitasking different projects will require you to carefully plan and manage your schedule effectively.
  • Working closely with the senior creatives, you’ll play a part in crafting the future voice and storyline of the brand across every consumer touchpoint.
  • You will proactively learn new skills and stay abreast of technical and digital developments and successfully apply these to work practices.
  • You’ll share this knowledge with the wider design community and work with them to ensure continuity across our initiatives and projects.

FAQs

What is the primary role of the Lead, Brand Creative Narrative in Basketball at Nike?

The primary role is to build the voice that expresses the heart and soul of Nike specific to basketball, collaborating on creative storytelling across various mediums.

What qualifications are required for this position?

A Bachelor's Degree or equivalent combination of experience and education, along with a minimum of 4 years of creative experience in a relevant field.

Is prior experience in basketball or a related culture necessary?

Yes, a deep connection to basketball, as well as art, fashion, and music, is important for this role.

Will I be managing a team in this position?

Yes, you may lead and collaborate with other writers and creatives, and there may be opportunities to mentor others.

What kind of projects will I be working on?

You will work on complex workstreams, including product launches, brand stories, retail executions, and consumer events.

Is travel required for this role?

Yes, the ability to travel as needed is expected.

What types of creative work will I be involved in?

You will be involved in headline and body copy for print, out-of-home, retail, social media content, and more.

Who will I be collaborating with on a daily basis?

You will work closely with copywriters, designers, producers, communication professionals, and Brand Creative senior leaders.

Can I expect to work independently on projects?

Yes, you will independently drive complex workstreams and develop narratives while collaborating with your team.

What skills should I possess to excel in this position?

Excellent writing skills, great human and leadership skills, an understanding of consumer behavior, and familiarity with interactive communication processes are essential.

Retail & Consumer Goods
Industry
10,001+
Employees
1972
Founded Year

Mission & Purpose

Nike is a multinational corporation primarily engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Their ultimate mission is to bring inspiration and innovation to every athlete in the world, where "if you have a body, you are an athlete." Nike's purpose is to create groundbreaking sport innovations, design products that help athletes of all levels reach their full potential, and promote an active and healthy lifestyle globally. Through their products and initiatives, Nike aims to empower athletes and inspire positive change in communities, fostering a culture of inclusivity, sustainability, and excellence in sports and beyond.

Benefits

  • Get Moving

    Whether you’re trying to move to a new city or just across one of NIKE’s campuses, we will help you get where you’re going — no matter the distance.

  • Fitness Fit For All

    Whether you’re just getting started or consider yourself a fitness pro, NIKE provides fitness opportunities and discounts for all levels and goals.

  • Financial Health

    NIKE offers competitive pay and robust retirement plans that meet you wherever you are in life and help you plan for future financial goals.

  • Health & Wellness

    NIKE’s got your back. With various life insurance and health care packages, we’ve got you covered.

  • Giving Back

    We believe in doing good on and off the field, which is why NIKE matches donations and rewards volunteer time to help you support the causes you are passionate about.