FAQs
What is the primary role of the Lead, Brand Creative Narrative in Basketball at Nike?
The primary role is to build the voice that expresses the heart and soul of Nike specific to basketball, collaborating on creative storytelling across various mediums.
What qualifications are required for this position?
A Bachelor's Degree or equivalent combination of experience and education, along with a minimum of 4 years of creative experience in a relevant field.
Is prior experience in basketball or a related culture necessary?
Yes, a deep connection to basketball, as well as art, fashion, and music, is important for this role.
Will I be managing a team in this position?
Yes, you may lead and collaborate with other writers and creatives, and there may be opportunities to mentor others.
What kind of projects will I be working on?
You will work on complex workstreams, including product launches, brand stories, retail executions, and consumer events.
Is travel required for this role?
Yes, the ability to travel as needed is expected.
What types of creative work will I be involved in?
You will be involved in headline and body copy for print, out-of-home, retail, social media content, and more.
Who will I be collaborating with on a daily basis?
You will work closely with copywriters, designers, producers, communication professionals, and Brand Creative senior leaders.
Can I expect to work independently on projects?
Yes, you will independently drive complex workstreams and develop narratives while collaborating with your team.
What skills should I possess to excel in this position?
Excellent writing skills, great human and leadership skills, an understanding of consumer behavior, and familiarity with interactive communication processes are essential.