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Lead Program Manager, Growth Marketing

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Airbnb

24d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Consulting
  • $185K - $230K

AI generated summary

  • You bring 12-15+ years of relevant experience in Consulting, Program Management, or Product Management. You excel in marketing surfaces, thrive in ambiguity, and have a track record of driving impactful initiatives at scale. Your strategic thinking and exceptional problem-solving skills make you a standout candidate.
  • You will partner with marketing leads to define and manage strategic initiative programs, drive project implementation, and ensure cross-functional collaboration and communication for growth marketing initiatives at Airbnb.

Requirements

  • BA/BS degree, 12-15+ years Consulting, Program Management, Agency Account Management, Product Management or relevant experience.
  • Familiarity with growth channels and marketing surfaces such as landing pages, email campaigns, and app stores.
  • Demonstrated ability to work through ambiguity to detailed solutions. You can take a vague problem, crisply frame the challenge, identify a path forward, and drive an initiative over the finish-line.
  • Experience in structuring and implementing impactful marketing initiatives at scale with cross-functional teams in a large digital product org.
  • Passionate and enthusiastic about organizational excellence and attention to detail.
  • Background in establishing systems: experience developing processes where little exists, and demonstrated flexibility to get things done.
  • Long-term strategic thinking balanced with near-term execution skills. Distinctive problem solving skills.
  • Proven ability to build strong relationships and influence business leaders.
  • Demonstrable skills and experience in mediation, negotiation, and conflict resolution.
  • Flexibility and ability to thrive within a fast-paced, fluid environment.
  • Strong bias for action and sense of ownership.

Responsibilities

  • Partner with marketing leads to establish the goals, roadmap, and operational model for how to engage with other cross-functional team members within the business.
  • Define initiative-level program roadmap with macro-view of all supporting workstreams, ensure work delivers on goals, and drive the overall program to completion.
  • Scope, define, and manage strategic initiative programs: define actionable plans, resourcing, and sequencing for large bodies of work:
  • Drive a successful implementation by aligning and influencing relevant stakeholders across teams and markets and driving scope, resourcing, and workflow management.
  • Provide up-to-date visibility into current projects, resource utilization, team performance and product health across your teams.
  • Facilitate regular project status and creative review meetings. Ensure the right stakeholders and cross-functional team members are involved at the right time, document decisions and actions items, and follow up with owners on commitments.
  • Identify and predict obstacles, collisions, and risk to projects across multiple teams and seek solutions to eliminate them.
  • Balance competing priorities and adjust resources as necessary.
  • Establish and manage program operating rhythm, including communication structures, project templates, sprint cadence, review forums and leadership cadence.
  • Define and manage how the team interfaces with cross functional partners.
  • Serve as the main point of contact with external agencies as needed, managing onboarding, kick-off and project development process.
  • Collaborate with Creative Producers on supporting workstreams to understand all timelines and weave into a single team-wide program management view.
  • Serve as the go-to liaison with cross-functional partners.
  • Uphold standards and best practices, ensure the proper processes and tools are applied.

FAQs

What are the key responsibilities of a Lead Program Manager, Growth Marketing?

The key responsibilities include facilitating end-to-end planning and execution of growth marketing programs, building new growth capabilities, driving pilots that can scale based on learnings, and collaborating closely with various teams such as Product, Engineering, Marketing, Creative, Production, Analytics, Localization, and Legal.

What skills and qualities are important for a Lead Program Manager, Growth Marketing?

Important skills and qualities for this role include being a strong self-starter, operationally-minded, having technical expertise, excellent communication and relationship-building skills, ability to navigate and work with cross-functional teams, strategic thinking, data-driven decision-making, and a deep understanding of growth marketing strategies.

How do you measure success in the role of Lead Program Manager, Growth Marketing?

Success in this role is measured by the ability to deliver successful growth marketing programs that drive business results, increase user acquisition and retention, improve engagement metrics, and contribute to overall business growth. The ability to scale successful pilots and build new growth capabilities is also a key measure of success.

Airbnb is a community based on connection and belonging.

Travel & Leisure
Industry
5001-10,000
Employees
2007
Founded Year

Mission & Purpose

Airbnb is an online platform that connects travellers with unique lodging options and experiences offered by hosts worldwide. The company allows hosts to rent out their properties, whether it's a spare room, an entire house, or even an unusual accommodation like a treehouse or boat, to travellers seeking a more personalised and local experience. Airbnb's ultimate mission is to create a world where anyone can belong anywhere, fostering a sense of belonging and cultural exchange among travellers and hosts. Their purpose is to enable people to explore new places, immerse themselves in different cultures, and build connections with local communities while offering hosts an opportunity to share their spaces and stories. By facilitating peer-to-peer hospitality, Airbnb aims to make travel more accessible, authentic, and enriching for people from all walks of life, while contributing to economic opportunities and sustainable tourism in various destinations.

Benefits

  • Comprehensive health plans

  • Paid volunteer time

  • Healthy food and snacks

  • Generous parental and family leave

  • Learning and development

  • Annual travel and experiences credit