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Manager, Brand Sales Support

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Wyndham Hotels & Resorts

1mo ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Sales & Business Development
  • Dallas

AI generated summary

  • You need excellent communication, analytical, and problem-solving skills, four years of B2B sales experience, and proficiency in Microsoft Office. Hospitality industry experience preferred.
  • You will drive local sales activities, develop and execute strategic plans, analyze performance, manage customer relationships, and negotiate terms to maximize revenue growth and brand value.

Requirements

  • Must have excellent oral and written communication skills.
  • Must have good analytical skills and decision-making ability.
  • Must have the ability to communicate issues and concerns at all levels of the organization.
  • Must have planning and problem-solving skills that include the ability to tie strategies and planning actions to results.
  • Must be able to work independently and multi-task, prioritizing as appropriate.
  • Must have strong interpersonal skills with the ability to direct and lead activities through internal and external resources.
  • Requires working knowledge and experience using Microsoft Office products including Word, Excel, and Outlook.
  • Must be able to simultaneously manage several objectives and reassign priorities.
  • Four years of direct sales experience in a corporate business-to-business environment.
  • Experience in the hospitality/travel industry or within assigned market segment preferred.

Responsibilities

  • Drive hands-on sales activity within a 10-mile radius of the property, including cold calling, in-person prospecting, and corporate account outreach.
  • Lead property-level sales planning and execute high-impact activation strategies tailored to local market dynamics.
  • Launch and manage share-shift initiatives to convert accounts from competitors.
  • Apply creative guerrilla sales techniques such as door-to-door outreach, event presence, and unannounced client visits.
  • Establish and model effective sales behaviors for GMs and hotel teams, ensuring capability to sustain momentum after deployment.
  • Track, analyze, and report on local sales performance to inform brand leadership of progress and growth opportunities.
  • Develop and implement strategic sales and marketing plans to grow account revenue share and overall property performance.
  • Identify customer requirements and expectations across all segments, including agencies, organizations, end-users, and hotels.
  • Analyze customer business needs to uncover sales opportunities and craft targeted tactical plans to achieve revenue goals.
  • Manage customer relationships and decision-making processes, particularly during the property’s ramp-up period.
  • Partner with Revenue Management to align pricing strategies with demand and market positioning.
  • Execute tactical sales actions that support overarching strategic goals and business plans.
  • Monitor and communicate performance against sales objectives, addressing shortfalls in coordination with Operations partners.
  • Allocate dedicated and shared sales resources strategically to maximize revenue and ROI, prioritizing high-value, best-fit customers.
  • Continuously identify trends and segment opportunities using internal data and external market intelligence.
  • Support broader corporate and departmental goals by contributing to customer value and brand growth.
  • Organize sales activities and deploy resources to drive productivity and operational efficiency.
  • Grow relationships at the appropriate levels, both internally and externally (end customers, channel partners and third-party influences) that enable the development and advancement of sales initiatives.
  • Negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements by using professional sales techniques.
  • Articulate the financial benefits to new owners of solution to close sales opportunities.
  • Deliver solutions that impact customer business issues.
  • Build trust through effective contact planning, data gathering, need development,
  • Articulate Wyndham’s value proposition and negotiate terms that drive profitable business to franchise properties.
  • Secure new accounts and set up GMs with tools and contacts to manage ongoing relationships. Objection handling, interpersonal skills, and closing.
  • Communicate regularly with immediate supervisor regarding progress toward goals, resources needed, and resources consumed. Use company resources to enhance both personal and professional performance.
  • Maintain communication with key internal customers. Understand brand performance and customer issues and trends.
  • Develop effective presentations, both oral and written, that clearly articulate recommendations and conclusions.

FAQs

What is the primary role of the Manager, Brand Sales Support?

The primary role is to support newly opened and underperforming franchise hotels by driving local revenue, deploying targeted sales strategies, and building a sustainable sales culture at the property level.

What qualifications are required for this position?

A minimum of four years of direct sales experience in a corporate business-to-business environment is required, with a preference for experience in the hospitality/travel industry or within the assigned market segment.

What kind of training and development opportunities does Wyndham offer?

Wyndham provides best-in-class training and career development, including leadership training, mentorship opportunities, and educational support to help team members grow.

What are the main responsibilities of the Brand Sales Support Manager?

Responsibilities include driving hands-on sales activity, leading property-level sales planning, applying creative guerrilla sales techniques, managing customer relationships, and reporting on local sales performance.

Is this position field-based?

Yes, the Brand Sales Support Manager is a strategic, field-based role designed to operate within an assigned portfolio of hotels.

What core values does Wyndham uphold?

Wyndham's core values include integrity, accountability, inclusivity, caring, and fun, which are integral to their Count on Me culture.

What skills are necessary to be successful in this role?

Key skills include excellent oral and written communication, analytical skills, planning and problem-solving abilities, strong interpersonal skills, and the ability to work independently while managing multiple priorities.

What types of sales techniques does the Brand Sales Support Manager employ?

The Manager employs guerrilla sales tactics, competitive share shift strategies, door-to-door outreach, corporate account outreach, and unannounced client visits to drive performance.

What kind of support does the Brand Sales Support Manager provide to General Managers?

The Manager partners closely with General Managers to drive local market penetration, execute sales strategies, and transition sales ownership back to the hotel once performance is stabilized.

Are there opportunities for advancement within Wyndham?

Yes, Wyndham values the growth and development of its team members, offering numerous opportunities for career advancement and professional growth.

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Wyndham Hotels & Resorts

Making Hotel Travel Possible For All. Follow our team members with #MyWyndham.

Travel & Leisure
Industry
10,001+
Employees
2018
Founded Year

Mission & Purpose

Wyndham Hotels & Resorts is a global hospitality company that operates and franchises a wide portfolio of hotels and resorts across various brands. With a mission to make hotel travel possible for all, Wyndham aims to provide accessible and affordable accommodations to travellers around the world. The company offers a diverse range of lodging options, including economy, midscale, and upscale hotels, catering to different travel preferences and budgets. Wyndham's purpose is to create memorable experiences for guests by delivering exceptional hospitality, quality services, and comfortable accommodations. Through its extensive network of hotels, Wyndham strives to meet the needs of both leisure and business travellers, offering a consistent standard of service and a welcoming environment.

Culture & Values

  • Integrity

    We hold ourselves to the highest standards. We’re responsible, truthful and transparent. We do the right thing.

  • Accountability

    We honor our commitments and deliver results. Under any circumstance, we stand up and say: “Count on Me.”

  • Inclusive

    We respect differences in people, cultures, ideas and experiences. We foster partnership. We welcome all.

  • Caring

    We never underestimate the power of compassion. We generously give our time, attention and action.

  • Fun

    Fun is an energizing force. When we have fun doing what we love, our guests love their experiences with us.