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Manager, Content and Social Media-R-234867

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Mastercard

23d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Media & Journalism
  • Toronto

AI generated summary

  • You need a relevant degree or 6+ years in communications/marketing, strong storytelling skills, budget management, social media expertise, and proficiency in Adobe and analytics platforms.
  • You will manage content strategy, create social media campaigns, produce video assets, collaborate with digital teams, and align communications for brand consistency in the social impact space.

Requirements

  • Bachelor’s Degree in relevant field (e.g., Liberal Arts, Business Administration, Management, Computer Science) and/or 6+ years experience in Communications, Marketing, Program Management, Project Management, or related experience OR Master's Degree in relevant field (e.g., Liberal Arts, Business Administration, Management, Computer Science) and/or 3+ years experience in Communications, Marketing, Program Management, Project Management, or related experience OR equivalent experience in creative fields, writing, journalism, social media management, executive thought leadership
  • Effective decision making in a complex and nuanced environment, driving to the regular development and production of assets, including via external agencies.
  • An audience-first global and highly collaborative mindset, and excitement to work across our grantee network on shared initiatives and announcements. An understanding at the start of a project how the end products will be received by audiences, including primarily via events and digital promotion.
  • Experience turning ideas into effective storytelling. Ability to create and reinforce narratives that drive content deployment, and modify those narratives based on reaction, response, and testing, in particular based on social media metrics.
  • Excellent stakeholder management internally and externally. Strong presence with executives, ensuring consistency of voice across our messages and channels.
  • Effective budget management of limited resources.
  • Clear, concise writing with the ability to take complex topics and simplify into digestible thoughts.
  • Proficiency on all social platforms, with a special focus on LinkedIn and Instagram.
  • Strong understanding of visual storytelling formats, including videos and graphics.
  • Ability to shoot and edit videos / audio or create graphics a strong plus.
  • Expertise in Adobe products and Office 360.
  • Understanding of paid media and help manage social media campaigns including real-time management, making necessary adjustments and KPI reporting.
  • Candidate will also have knowledge of analytics platforms and other tracking software like Bitly and deliver monthly, relevant KPIs to the Impact Dashboard.
  • General awareness of email marketing platforms like Pardot with the ability to leverage templates, build emails, send and monitor performance.

Responsibilities

  • Manage and create the content strategy and editorial calendar, including social media, driving creative campaigns and assets to tell the Center’s story. With a forward-thinking mindset, this person brings creativity to build global moments on behalf of our key issue areas.
  • The ideal candidate has a demonstrated record of compelling photo and video content and an in-depth understanding of social media marketing and platform innovation. With project management skills, they will meet the requirements of video and asset production on a timely basis, developing and sharing video content actively for publication in the Center’s social channels.
  • This role collaborates often with our digital strategy lead and digital director to help push our newly launched Center website to be a best-in-brand experience for the social impact space. The candidate will need a high awareness of digital innovation and breaking news in the digital ecosystem from innovation (AI, VR, AR).
  • In this role developing and executing measurable communications programs, they will collaborate closely with our Communications and Marketing teams to ensure narrative and brand alignment.

FAQs

What is the role of the Manager, Content and Social Media?

The Manager, Content and Social Media is responsible for developing and executing the content strategy and editorial calendar for the Mastercard Center for Inclusive Growth, which includes managing social media and creative campaigns to tell the Center’s story.

What qualifications are required for this position?

A Bachelor’s Degree in a relevant field and at least 6 years of experience in areas such as Communications, Marketing, or Project Management, or a Master's Degree with 3+ years of relevant experience are required. Equivalent experience in related creative fields is also acceptable.

What skills are necessary for success in this role?

Key skills include effective decision-making, storytelling, project management, excellent writing, proficiency in social media platforms, visual storytelling, and knowledge of analytics platforms and email marketing.

Is prior experience in social media marketing necessary?

Yes, a strong understanding of social media marketing, particularly on platforms like LinkedIn and Instagram, is crucial for this role.

Will the candidate need to collaborate with other teams?

Yes, the Manager will collaborate closely with the digital strategy lead and communications and marketing teams to ensure narrative and brand alignment.

Is experience with video production important for this role?

Yes, a demonstrated record of compelling photo and video content, as well as the ability to shoot and edit videos or create graphics, are important for success in this position.

What kind of work environment does this position offer?

The role promotes a culture of collaboration and inclusion, and teamwork is encouraged as the candidate will work across various teams and with a network of grantees.

Are there opportunities for growth within the company?

Yes, Mastercard believes in cultivating a culture of inclusion and respects individual strengths, views, and experiences, which supports professional growth and development.

What is the application process for this role?

Candidates can apply online, and if accommodations are needed during the application process, they can contact reasonable_accommodation@mastercard.com for assistance.

Does Mastercard have a commitment to diversity and inclusion?

Yes, Mastercard is an inclusive equal opportunity employer and considers applicants without regard to various characteristics including gender, race, and disability.

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Mastercard

Connecting Everyone to Priceless Possibilities

Consulting
Industry
10,001+
Employees
1966
Founded Year

Mission & Purpose

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.