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Manager, CRM

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Chipotle Mexican Grill

19d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Newport Beach

AI generated summary

  • You need a BA/BS, 4-7 years in marketing, strong email/mobile marketing knowledge, excellent communication, testing experience, vendor management, multitasking skills, and the ability to work both independently and collaboratively.
  • You will manage CRM campaigns, collaborate with cross-functional teams, analyze performance metrics, optimize messaging strategies, and ensure seamless execution across channels.

Requirements

  • Bachelor's Degree (BA/BS) from 4-year college or university required.
  • 4-7 years of related marketing experience within email and other direct channels (SMS, push, etc.)
  • Strong understanding of existing and emerging email and mobile marketing best practices and technologies.
  • Excellent communication skills, including ability to effectively present content and recommendations to cross functional partners and senior leadership.
  • Proven experience in testing methodologies, versioning, and personalization.
  • Strong vendor management experience.
  • Ability to multitask and juggle multiple requests and projects in a fast-paced environment.
  • Strong organizational and time management skills.
  • Ability to work independently as well as collaboratively.

Responsibilities

  • Own strategic output and for all lifecycle CRM campaigns across channels including journeys, triggered and transactional messaging.
  • Partner with cross-functional teams including: loyalty, personalization, and brand marketing to ensure a seamless guest experience.
  • Own the strategic plan to drive increased engagement from triggered lifecycle programs with a focus on audience segmentation, personalization, deliverability, and content optimization.
  • Partner with multiple vendors to develop solutions for upcoming projects and solve any current technical challenges.
  • Review, critique, route internally & externally, and QA lifecycle campaigns across email, SMS, and Push projects while adhering to project timelines.
  • Own key journey KPIs and partner with the Data, Insights & Analytics team on regular performance reporting.
  • Construct creative briefs and journey flows for triggered lifecycle communications and communicate effective with partner agencies.
  • Manage messaging strategy within comms and roadmap for future CRM campaigns and optimizations.
  • Oversee flawless delivery of messages, troubleshooting issues when they arise and implementing learnings to mitigate future impact.
  • Partner directly with the Lead Product Analyst of Customer Activation to deliver a seamless experience for members across all touchpoints.

FAQs

What is the main responsibility of the Manager, CRM at Chipotle?

The main responsibility of the Manager, CRM is to oversee all lifecycle CRM activations related to the customer journey, including email, SMS, and push channels, while collaborating with cross-functional teams to ensure a seamless guest experience.

What level of experience is required for this position?

The position requires 4-7 years of related marketing experience within email and other direct channels such as SMS and push notifications.

Is a specific educational background required for this role?

Yes, a Bachelor's Degree (BA/BS) from a 4-year college or university is required.

Will the Manager, CRM work independently or as part of a team?

The Manager, CRM will work both independently and collaboratively, partnering with various cross-functional teams across the company.

What skills are important for this position?

Important skills include excellent communication skills, strong organizational and time management abilities, a solid understanding of email and mobile marketing best practices, and the ability to manage multiple projects in a fast-paced environment.

What does the pay range look like for this position?

The current base pay range for this position is $113,000.00–$158,000.00, with eligibility for annual cash bonuses and equity awards based on performance and other factors.

Are there opportunities for career growth within Chipotle?

Yes, Chipotle encourages career development and offers pathways for advancement within the company, supporting its employees' growth and learning.

What type of work environment can be expected at Chipotle?

Chipotle offers a fast-paced work environment focused on collaboration, innovation, and commitment to diversity, equity, and inclusion.

How does Chipotle ensure a good guest experience?

Chipotle ensures a good guest experience by leveraging lifecycle CRM strategies, collaborating cross-functionally, and constantly optimizing communications and engagements with customers.

What benefits does Chipotle offer?

Chipotle provides a competitive total rewards package that includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and other perks. For more details, you can visit their benefits page.

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Chipotle Mexican Grill

Real Food. Real People. Real Opportunities.

Retail & Consumer Goods
Industry
10,001+
Employees
1993
Founded Year

Mission & Purpose

When Chipotle first opened, the idea was simple: show that food served fast didn't have to be a "fast-food"​ experience. We use high-quality raw ingredients and classic cooking methods, serve in a distinctively designed atmosphere, and provide an exceptional customer experience—features more frequently found in the world of fine dining. As a fast-growing company, we’re always looking for new people to join our team. We provide real opportunity for advancement and a fun, exciting work environment.