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Manager, Customer Marketing

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Lowe's Companies, Inc.

2mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Mooresville

AI generated summary

  • You need a Bachelor's in Marketing or related field, 5-7 years in data-driven marketing, 3-5 years in customer marketing, and 1-3 years of leadership experience.
  • You will execute marketing strategies for Homeowner and Pro customers, collaborate with teams, analyze data trends, measure KPIs, and ensure effective customer communication and alignment.

Requirements

  • Bachelor's Degree Marketing, Digital, E-Commerce, etc.
  • 5-7 Years Data-driven Marketing Experience
  • 3-5 Years Experience and Knowledge of Customer Marketing including Loyalty Marketing and Personalized Engagement Marketing
  • 1-3 Years Leadership Experience

Responsibilities

  • Execute the day-to-day within cross functional continuous marketing PODs focused on Homeowner and Pro customers to drive incremental sales and margin for customer subsegments using omni-channel journeys
  • Collaborate with VP and Sr Director/Director to develop segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the integrator across marketing and broader organization
  • Lead direct and indirect team members who work closely with cross functional partners, business owners, and other key stakeholders to develop effective segment specific marketing campaigns that meet critical KPIs
  • Works across data platforms to identify trends and monitor changes within specific customer segments (key cohorts, customer profiles)
  • Work directly with partnership functions through the POD and/or Brand Marketing relationships to connect with business intelligence, data analytics, data science, IT, finance, supply chain, store ops, merchandising and Pro Services to identify critical service areas across the omni-channel journey that may have unmet needs and require solutions to create a true end-to-end customer journey
  • Measure and report KPIs, with ongoing efforts to continuously analyze data, identify trends, and identify continuous improvement opportunities to better drive our initiatives through automation, triggers, recommendation engines, AI/Models, etc.
  • Identify what is possible with existing data, but also identify future needs to best deliver on personalization and new growth strategies via the Lowe’s Media Network
  • Informs stakeholders of communications plans and tactical campaign plans utilizing customer journey insights to support plan messaging
  • Drives leadership stakeholders to make decisions by presenting customer marketing research aligned to the overall roadmap on regular cadence.
  • Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment
  • Communicates the POD perspective inclusive of POD needs and goals to all business stakeholders
  • Experience managing and working within cross-functional teams

FAQs

What is the primary function of the Manager, Customer Marketing role?

The primary function of the Manager, Customer Marketing role is to lead the day-to-day efforts of agile PODs to drive sales and margin goals for homeowner and pro customer segments through omni-channel customer engagement and retention strategies.

Who does the Manager of Customer Marketing report to?

The Manager of Customer Marketing reports to the Director of Customer Marketing.

What qualifications are required for this position?

Required qualifications include a Bachelor's Degree in Marketing, Digital, E-Commerce, or a related field, 5-7 years of data-driven marketing experience, 3-5 years of experience in customer marketing including loyalty and personalized engagement marketing, and 1-3 years of leadership experience.

What type of marketing experience is preferred?

Preferred experience includes 1-2 years in a large retail environment or e-commerce company that serves Fortune 500 companies, and experience with Salesforce Marketing Cloud and Adobe Analytics or similar enterprise-level CRM/CDP/automation platforms.

What are the key responsibilities of the Manager, Customer Marketing?

Key responsibilities include executing day-to-day marketing efforts, collaborating to develop segment strategies, leading team members in developing marketing campaigns, analyzing customer data, measuring KPIs, and communicating strategies to stakeholders.

Is leadership experience a requirement for this role?

Yes, the role requires 1-3 years of leadership experience.

How does the Manager of Customer Marketing collaborate with other teams?

The Manager collaborates with various functions through the POD and/or Brand Marketing relationships, connecting with business intelligence, data analytics, IT, finance, and other key stakeholders to identify needs and develop solutions for the customer journey.

What emphasis is placed on customer data and analytics within this role?

The role emphasizes leading advanced analytics efforts to deliver business performance goals, identifying trends within customer segments, and continuously analyzing data for improvement opportunities.

Does this position require experience in omni-channel marketing?

Yes, the position requires experience in operationalizing omni-channel journeys across various channels including email, app, SMS, and in-store.

What is Lowe's commitment to diversity and inclusion in their hiring practices?

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to protected categories under federal, state, or local law, including race, color, and gender identity among others.

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Lowe's Companies, Inc.

Do it right for less. Start with Lowe's.

Retail & Consumer Goods
Industry
10,001+
Employees
1921
Founded Year

Mission & Purpose

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States. Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.