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Manager, Customer Strategy

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Bath & Body Works

8d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Reynoldsburg

AI generated summary

  • You should have 6-8 years in Customer Strategy, strong data analysis skills, leadership abilities, and a Bachelor's degree. MBA preferred. Adaptable, collaborative, and a self-starter.
  • You will develop customer strategies, enhance processes, analyze segments, optimize experiences, inform planning, drive personalization, and collaborate with cross-functional teams to achieve growth.

Requirements

  • 6-8 years of experience in Customer Strategy or a related field; Retail, CPG, Consulting, or Technology experience preferred
  • Deep understanding of customer lifecycle management and personalization strategy across digital and omnichannel touchpoints
  • Demonstrated ability to size opportunities, build cases, and present recommendations in a clear and influential manner
  • Proficient in analyzing customer data and financials to develop data-driven, actionable recommendations
  • Recognized for critical thinking, creative problem-solving, and the ability to persuade and align cross-functional collaborators
  • Strong communicator with a proven track record of influencing cross-functional partners and drive aligned execution through clear, compelling storytelling that makes complex topics actionable
  • Proven leadership and team collaboration capabilities
  • Ability to multi-task, self-manage multiple projects, meet quickly approaching deadlines, and adapt to quickly shifting priorities
  • Positive, collaborative approach with a passion for continuous improvement and making an impact
  • Self-starter capable of managing multiple priorities, meeting deadlines, and excelling in a dynamic environment
  • Bachelor's degree or equivalent experience in Business Administration, Economics, Data Analytics, or related field; MBA or Master's degree preferred

Responsibilities

  • Champion and evolve enterprise customer strategies in partnership with Product, Marketing, Digital, and Merchandising teams to drive sustainable growth.
  • Create and evolve processes and frameworks (i.e. cohorts, segments, journeys, etc.) that embed customer-centricity into enterprise decision-making.
  • Support segmentation and scorecards by partnering with Analytics to size segments and track performance.
  • Bring the customer to life by using data and insights to inform digital and in-store experience enhancements—driving relevant connections and measurable impact.
  • Advance integrated planning by using market trends, customer insights, and forecast data to inform seasonal and strategic moments in partnership with key cross-functional teams.
  • Drive a connected, customer lifecycle-based personalization strategy across marketing channels, site, and app—partnering with CRM, Loyalty, Digital, and Brand Marketing teams to deliver relevant, orchestrated experiences at scale.
  • Support customer audience planning by translating customer strategies into actionable targeting and campaign inputs across paid, owned, and earned channels.
  • Partner with Data & Analytics team to optimize goals and build scorecards that measure and evolve the impact of customer strategies.
  • Other duties as assigned.

FAQs

What is the primary focus of the Manager, Customer Strategy role?

The primary focus is to drive enterprise customer goals by shaping strategies and frameworks that enhance engagement, retention, and long-term growth.

What qualifications are required for this position?

Candidates should have 6-8 years of experience in Customer Strategy or a related field, with a preference for backgrounds in Retail, CPG, Consulting, or Technology. A Bachelor's degree in Business Administration, Economics, Data Analytics, or a related field is required, while an MBA or Master's degree is preferred.

What kind of experience is preferred for applicants?

Preferred experience includes a deep understanding of customer lifecycle management and personalization strategy across digital and omnichannel touchpoints.

Is there an emphasis on collaboration in this role?

Yes, the role requires strong collaboration skills and the ability to influence cross-functional partners to drive aligned execution through effective storytelling.

What are some key attributes of a successful candidate?

Successful candidates should exhibit critical thinking, creative problem-solving abilities, and a positive, collaborative approach with a passion for continuous improvement.

What are the benefits offered to associates at Bath & Body Works?

Benefits include robust medical, dental, and vision coverage, 401k with company match, mental health support, paid time off, tuition reimbursement, and a merchandise discount.

What is the role of data and analytics in this position?

Data and analytics are used to inform customer strategies, support segmentation and scorecards, and measure the impact of customer strategies.

Are there opportunities for career advancement within the company?

Yes, there is a commitment to recruiting, retaining, and advancing top talent, which indicates opportunities for career growth within the company.

How does Bath & Body Works approach diversity and inclusion?

Bath & Body Works is committed to creating a culture of belonging and equal employment opportunities for all qualified applicants, regardless of their background.

When does the application window close for this position?

The application window will close when all roles are filled.

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Bath & Body Works

WE MAKE THE WORLD A BRIGHTER, HAPPIER PLACE THROUGH THE POWER OF FRAGRANCE.

Retail & Consumer Goods
Industry
10,001+
Employees
1990
Founded Year

Mission & Purpose

We make the world a brighter, happier place through the power of fragrance. This idea is what we were founded on, and it’s at the heart of everything we do. We’re a team that cares about our customers and believes in giving them a reason to celebrate with fragrance every day. We are committed to creating a diverse, equitable and inclusive culture that is focused on delivering exceptional fragrances and experiences. We work hard to improve our communities and our planet in a way that will make us proud for years to come ... because we believe the world is a better place when everyone has access to the things that make them happy. Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including the top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,800 company-operated Bath & Body Works locations in the U.S. and Canada and more than 425 international franchised locations to an online storefront at www.BathandBodyWorks.com.