FAQs
What is the job title for this position?
The job title is Manager, Digital & CRM Strategy.
Where is this position located?
This position is located at the Toronto Corporate Office.
What type of employment is being offered?
The position is full-time and permanent.
Who will the Manager, Digital & CRM Strategy report to?
The Manager, Digital & CRM Strategy will report to the Senior Marketing Manager.
What is the primary focus of this role?
The primary focus is to lead the digital CRM and personalization strategy to build relevance and grow customer lifetime value.
What qualifications are required for this position?
A minimum of 6+ years of experience in a digital marketing data-driven or CRM relevant role, along with a Bachelor’s degree in Business, Digital, Marketing, Analytics, Communications, or a relevant subject, is required.
Is experience with loyalty marketing programs necessary?
Experience working with loyalty marketing or subscription programs is considered a plus.
What kind of skills are emphasized for this role?
Strong organizational and planning skills, effective communication skills, and the ability to interpret insights and digital performance learnings are emphasized.
What tools and technologies should candidates be familiar with?
Candidates should have an understanding of CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze, or Adobe AEM, and experience with a Customer Data Platform (CDP) is also a plus.
Will the successful candidate have opportunities for professional growth?
Yes, this role offers opportunities for personal and professional growth within a winning organizational culture.
Is there a focus on diversity and inclusion in the workplace?
Yes, McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all.
Are accommodations available during the application process?
Yes, accommodations during the application process are available upon request.