FAQs
What are the primary responsibilities of the Manager - Digital Marketing?
The Manager - Digital Marketing is responsible for developing and executing digital marketing strategies, managing social media, optimizing website content, running paid advertising campaigns, and analyzing performance metrics to drive patient acquisition, engagement, and retention.
What qualifications are required for this position?
A Bachelor's degree or MBA in Marketing & Communication is required, along with a preferred certification in Digital Marketing. Additionally, candidates should have a minimum of 6 to 8 years of experience, with at least 2 years in a similar role.
Is healthcare experience necessary for this role?
While not mandatory, healthcare experience is considered a plus for candidates applying for this position.
What digital marketing initiatives will the manager be involved in?
The manager will be involved in digital strategy development, online/digital marketing initiatives, website content management, social media management, SEO and PPC campaign management, email marketing, and event production.
How will the performance of digital marketing efforts be measured?
Performance will be measured through the tracking of specific milestones, including email and advertising conversion rates, ROI against project goals, and other key metrics related to campaigns.
Will the manager need to collaborate with other teams?
Yes, the manager will work collaboratively with cross-functional teams, including designers, developers, product management, video producers, editors, and writers.
What types of marketing plans will the manager be responsible for?
The manager will oversee email, SMS, and WhatsApp marketing plans, among other online advertising efforts.
How often will reports be prepared for management?
The manager will keep management informed by preparing reports and making presentations on campaign performance and insights as necessary.
Will the manager liaise with any external agencies?
Yes, the manager will liaise with digital agencies for regular deliverables and project tracking.