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Manager Digital Marketing Strategy and PMO (d/f/m)

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Henkel

2d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Düsseldorf

AI generated summary

  • You need a degree in marketing/communications, 5+ years of experience, data proficiency, digital tool knowledge, social media expertise, creativity, and fluent English skills.
  • You will manage digital marketing projects, set strategic goals, automate lead flow, create engaging content, enhance customer engagement, and report on performance to stakeholders.

Requirements

  • University degree with a major in marketing or communications
  • Minimum five years of relevant professional experience
  • Proficiency in assessing data and metrics to enhance marketing strategies
  • Familiarity with digital marketing tools, analytics platforms, and content management systems
  • Knowledge of social media platforms, trends, and best practices for effective engagement
  • Innovative thinking to create compelling and visually appealing digital content
  • Ability to stay updated on industry trends and quickly adapt to changes in digital marketing landscapes
  • Fluent English language skills

Responsibilities

  • Embark on a journey as a digital Marketing Strategy Manager and PMO (d/f/m), where you will become part of a dynamic work environment, collaborating with diverse colleagues to enhance overall efficiency, problem-solving, and creativity within the workplace
  • Take responsibility for projects end-to-end, managing both strategic and operational levels
  • Set strategic goals for the project, and define the program structure and governance framework
  • Harmonize and automize Lead Flow Management across strategic business units for all kind of Face-2-Face events (CX centers visits and Fairs)
  • You develop engaging and relevant content for online platforms, ensuring alignment with brand messaging and marketing goals
  • You drive customization of content and enhance customer engagement via digital enablers (e.g. Companion App)
  • Lead your project team to drive the completion of projects or programs within time, budget, and scope constraints
  • You prepare regular reports on digital marketing performance and communicate results and recommendations to the key stakeholders

FAQs

What is the primary responsibility of the Manager Digital Marketing Strategy and PMO at Henkel?

The primary responsibility is to manage projects end-to-end, encompassing both strategic and operational levels, while enhancing overall efficiency, problem-solving, and creativity within the team.

What qualifications are required for this position?

A university degree with a major in marketing or communications, along with a minimum of five years of relevant professional experience, is required.

What skills are necessary for success in this role?

Key skills include proficiency in assessing data and metrics, familiarity with digital marketing tools and content management systems, knowledge of social media trends, innovative thinking for creating compelling content, and fluent English language skills.

Are there opportunities for professional growth in this role?

Yes, there are ample opportunities to explore new paths and develop skills in a future-led business environment at Henkel.

Will I be part of a diverse team?

Yes, Henkel values diversity and inclusion, and you will be part of a team that encompasses a broad range of backgrounds, perspectives, and experiences.

Is experience with digital marketing tools required for this position?

Yes, familiarity with digital marketing tools, analytics platforms, and content management systems is a necessary qualification.

How is success measured in this role?

Success is measured by the completion of projects or programs within time, budget, and scope constraints, as well as through regular reports on digital marketing performance communicated to key stakeholders.

Do I need to have knowledge about social media for this position?

Yes, knowledge of social media platforms, trends, and best practices for effective engagement is important for this role.

What types of events will I be managing as part of this position?

You will manage Face-to-Face events, such as CX center visits and fairs, ensuring effective lead flow management across strategic business units.

Is there support for staying updated on industry trends?

Yes, the role requires staying updated on industry trends and adapting quickly to changes in the digital marketing landscape.

Leading with our innovations, brands and technologies. We are: Pioneers at heart for the good of generations.

Manufacturing & Electronics
Industry
10,001+
Employees
1876
Founded Year

Mission & Purpose

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands. Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace. Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of more than 50,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.