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Manager, Marketing - Public Relations, Promotions & Social Media

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Universal Orlando Resort

30d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Las Vegas

AI generated summary

  • You must understand horror behavior, be proficient in Photoshop/Canva, have PR tool experience, manage projects, and hold a Bachelor’s in a related field with 5+ years in communications.
  • You will manage consumer communications, develop PR strategies, create social media content, collaborate on promotions, and ensure compliance with safety protocols.

Requirements

  • Strong understanding of how people think and behave related to horror.
  • Proficient in Photoshop, Canva and/or Sprinklr.
  • Experience using PR/Influencer Monitoring Tools (i.e. Cision, MeltWater, Creator IQ, etc.).
  • Proven experience managing successful high-profile projects that involve multiple business functions, milestone tracking, and collaborations.
  • Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
  • Consistent attendance is a job requirement.
  • Bachelor’s degree in Journalism, English, Public Relations, or Communication is required.
  • 5+ years of experience working in the field of Communications with specific experience including, but not limited to public relations, social media, digital media or digital communications experience in an agency or corporate setting; or equivalent combination of education and experience.

Responsibilities

  • In partnership with Universal Destinations & Experiences (UDX) Marketing & Sales Shared Services teams, manages all consumer direct communication and lifecycle programs related to Universal Horror Unleashed including but not limited to: lead generation, lead nurture, conversion campaigns and post purchase tactics across email, direct mail, and paid social channels. Secures all Legal, IP, and stakeholder approvals for direct communications. Brings the consumer’s voice to life and ensures a year-round horror focus for all marketing campaigns.
  • Responsible for developing strategic public relations plans and tactical execution to drive steady earned media coverage. Leads the development of PR materials including press releases, media pitches, photography, b-roll and other video needs. Works with leadership and Licensed Partner team to secure all necessary approvals for all materials. Responsible for ongoing media relations, including building and maintaining media and content creator lists for top markets, pitching, coordinating media visits with internal partners and facilitating on-site. Tracks results and other news coverage and reports findings to leadership.
  • Leads the development of Universal Horror Unleashed Social Media content, social campaigns, and local influencer programs to drive measurable business performance through impressions, engagements, and engagement rates. Partners with UDX Social Media team to align strategy for UDX social channels and leverage UDX brand for year-round horror content. Analyzes and tracks campaign performance and optimizing UDX social media engagements.
  • In close collaboration with the Global Promotions team, represents Universal Horror Unleashed with local partners in the planning and execution of media and consumer promotions.
  • Collaborates and aligns across UDX Marketing & Sales departments to leverage UDX brand and drive Universal Horror Unleashed brand activations and localized programming.
  • Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
  • Perform other duties as assigned.

FAQs

What is the primary focus of the Marketing Manager role at Universal Horror Unleashed?

The primary focus of the Marketing Manager role is to lead the development and execution of omni-channel, data-driven strategies and programs to drive annual revenue and attendance growth for Universal Horror Unleashed.

What qualifications are necessary for applying to this position?

A Bachelor’s degree in Journalism, English, Public Relations, or Communication is required, along with 5+ years of experience in communications, specifically in public relations, social media, digital media, or related fields.

What are the expected working hours for this role?

The working hours are typically unique, spanning late evenings, nights, weekends, and holidays.

Is there any supervisory responsibility associated with this role?

This position is classified as an individual contributor, meaning there are no direct supervisory responsibilities.

What tools and software proficiencies are needed for this job?

Candidates should be proficient in Photoshop, Canva, and/or Sprinklr, and have experience using PR/Influencer Monitoring Tools such as Cision, MeltWater, or Creator IQ.

Are there any benefits offered to employees in this position?

Yes, employees are eligible for company-sponsored benefits, including medical, dental and vision insurance, a 401(k), paid leave, and various discounts and perks.

How does this position ensure a comprehensive consumer focus in marketing campaigns?

The Marketing Manager is responsible for bringing the consumer's voice to life and ensuring a year-round horror focus for all marketing campaigns through direct communication and lifecycle programs.

Will I have to work in a unique environment?

Yes, this role involves working in dark environments with special effects, including strobe lights, fog, and artificial smells.

Does this role require collaboration with other teams?

Yes, the role requires close collaboration with the Universal Destinations & Experiences Marketing & Sales teams and the Global Promotions team, among others.

What does the company expect regarding attendance?

Consistent attendance is a job requirement.

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Universal Orlando Resort

Here you can be a part of the action.

Entertainment & Media
Industry
10,001+
Employees
1990
Founded Year

Mission & Purpose

For years, we’ve been creating a legacy of unforgettable experiences for our guests. Our guests are immersed into the sights and sounds of some of the greatest movies and most legendary stories, and our Team Members are the ones who help make those incredible experiences come alive. Our Team Members realize that delivering world-class service is more than just an expectation…it’s The Universal Way. It’s who we are. It’s what we do. And, it’s the reason we strive to be recognized as the number one entertainment destination in the world. As a part of the COMCAST NBCUniversal family, we are as committed as ever to continuing to build spectacular experiences based on the most compelling and dynamic movies, books and TV franchises in the universe. We are poised for growth and success and are focused on the future. Our Team Members not only deliver experiences of a lifetime, they create them! At Universal Orlando Resort™, we create a balanced and rewarding work environment while encouraging individual growth and development. As a Team Member, we’ll partner with you to help identify your personal goals and provide career guidance. Best of all, it’s our philosophy to always try and promote from within first. Now, what could be more promising than that! It’s a big Universe. Where do you fit in?