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Manager, Media Planning

  • Job
    Senior Level
  • Media & Journalism
  • Montréal
  • Quick Apply

AI generated summary

  • You need strong communication skills, time management abilities, media planning expertise, analytics proficiency, and bilingual fluency in French and English. Minimum 5 years experience in media planning and a relevant degree are required.
  • You will lead media planning, develop client relationships, analyze data, supervise team, manage campaigns, liaise with finance departments, and drive innovation in media strategies.


  • Proven verbal and written communication skills; strong presentation skills
  • Outstanding time management skills and proven ability to prioritize and organize workload, while operating under tight deadlines and managing multiple projects
  • Ability to work on your own initiative; proactive, forward-thinking mindset; consistently demonstrate a practical, well-organized approach to all tasks
  • Ability to foster collaborative relationships with other multidisciplinary teams
  • Mastery of media plan implementation with a thorough understanding of the media planning process involving multidisciplinary teams
  • Comprehensive knowledge of research tools and media planning software required for the role
  • Strong analytical, mathematical, and quantitative skills
  • Proficiency in media tools (Prisma, DDS, Media Tools)
  • College diploma or bachelor's degree, preferably with specialization in advertising, marketing, business administration or communications, or equivalent work experience
  • More than 5 years of relevant media experience, with a preference for media planning
  • Experience in the full cycle of strategy and media plan development
  • Ability to develop strategic thinking and recommendations rooted in knowledge of the client's category, consumer insights, the competition and a brand's communications ecosystem
  • In-depth knowledge of Microsoft Office suite (Excel, Word and PowerPoint)
  • Demonstrated critical thinking and problem-solving skills
  • Ability to communicate concisely and clearly both orally and in writing in both French and English


  • Develop and maintain relationships with clients and agency partners
  • Lead the development of media plans, including media analysis to support recommendations
  • Use research tools (Vividata, Commspoint, ComScore, EssenceMediacom proprietary tools, etc.) to develop recommendations
  • Prepare and present media plans, including objectives, strategy and rationale based on data and sound thinking
  • Supervise, guide, and advise media planning team members on day-to-day activities
  • Delegate work effectively and guide media planning team members to deliver seamless work to the client
  • Keep abreast of all communications with the planning team, including buy approvals, tracking reports, buy changes, etc.
  • Ensure ongoing campaign management
  • Assume financial accountability for media by working with client and partner agency finance departments.
  • Participate in client/agency meetings as the day-to-day representative of the media department's product group
  • Act with integrity in managing relationships within the agency and with media partners to ensure brand understanding, sell ideas more effectively and contribute to positive agency reviews
  • Meet with industry representatives to gain knowledge of all phases and touch points of media partners
  • Have an in-depth knowledge of the Quebec market and its culture
  • Demonstrate understanding of client's business
  • Actively seek, investigate, and pursue new communications and innovation opportunities.


What are the main responsibilities of a Manager, Media Planning?

The main responsibilities of a Manager, Media Planning include developing and maintaining relationships with clients and agency partners, leading the development of media plans, supervising and guiding media planning team members, ensuring ongoing campaign management, and assuming financial accountability for media.

We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands.

Marketing & Advertising
Founded Year

Mission & Purpose

Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.