Logo of Huzzle

Home

Matches

Explore

Manage

Manager, Pay Per Click

image

Justrite Safety Group

3mo ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • Germany, +11
    Remote

AI generated summary

  • You need 5+ years in PPC, e-commerce campaign management, expertise in Google/Microsoft Ads, strong analytics, communication skills, and certifications. Familiarity with GA4 is a plus.
  • You will develop PPC strategies, manage campaigns, optimize budgets, analyze performance, collaborate with teams, oversee agencies, and report insights to leadership. Stay current in digital advertising trends.

Requirements

  • Minimum of 5 years of experience in PPC experience
  • Proven expertise in managing sizable PPC campaigns within the e-commerce sector, comfortable handling a vast array of physical products and categories.
  • Extensive experience with Google and Microsoft Ads advertising platforms, including specific expertise in Google Merchant Center, Performance Max, and Demand Generation.
  • Demonstrable skills in managing shopping feeds and feed management tools, with a strong understanding of freight and tax implications within Google Ads.
  • Analytical thinker with excellent problem-solving skills, keen attention to detail, and the ability to identify trends and derive actionable insights.
  • Excellent communication and time management skills, capable of leading initiatives and collaborating with cross-functional teams.
  • Strong strategic acumen with the ability to engage in hands-on campaign development and optimization.
  • Familiarity with budget management, campaign analysis, and reporting with actionable insights.
  • Ability to lead and educate others within the team, fostering a collaborative and results-driven environment.
  • Deep understanding of the role of PPC to a business and the ability to apply that to the PPC strategy.
  • Experience in digital marketing for product-based ecommerce business is highly desirable.
  • Professional certifications in Google Ads, Microsoft Ads, or equivalent platforms.
  • Familiarity with GA4 and varying attribution models for reporting.
  • While a college degree is not required, substantial experience and demonstrated success in managing large budgets and complex PPC campaigns are essential.

Responsibilities

  • Develop and refine PPC strategies across Google, Bing and other platforms as relevant, to support e-commerce growth and lead generation
  • Conduct comprehensive key word research and create ad copies that are compelling, effective and targeted to the right customers.
  • Manage day-to-day operations of PPC campaigns across a large and diverse portfolio of product categories and Business units
  • Oversee external agency/agencies to ensure adherence to our strategic goals, stepping in to guide and rectify as needed.
  • Optimize the combination of in-house PPC vs use of external agencies to better manage total PPC spend and increased spend effectiveness.
  • Conduct thorough analysis of campaign performance, identifying trends and opportunities for improvement.
  • Monitor and adjust the PPC approach and execution to achieve best in class conversion, quality score and Return on Ad spend.
  • Collaborate with business unit leaders to craft and refine campaign strategies, contributing directly to the creation and optimization of campaigns.
  • Allocate and manage budgets across campaigns, ensuring optimal spend for maximum return.
  • Build robust reports and present strategic insights and results to the C-suite, informing decision-making processes at the highest level.
  • Guide and collaborate with (digital) marketing and e-commerce team on critical tasks such as content development, analytics troubleshooting, and landing page construction essential for successful ad campaigns.
  • Stay up-to-date with the latest developments in PPC and digital advertising, continuously enhancing our practices and outcomes.

FAQs

What is the primary focus of the Manager, Pay Per Click position?

The primary focus is to strategize, execute, and manage complex PPC campaigns across multiple platforms to drive growth and maximize ROI within the e-commerce sector.

What qualifications are required for this role?

A minimum of 5 years of experience in PPC, proven expertise in managing sizable PPC campaigns within e-commerce, and extensive experience with Google and Microsoft Ads are required.

Will there be opportunities for career advancement?

Yes, this role offers potential for growth within the organization in 3-5 years as you contribute meaningfully to our goals.

What types of analytics tools should candidates be familiar with?

Candidates should be familiar with Google Ads, Microsoft Ads, and it is also beneficial to have knowledge of GA4 and various attribution models.

Is experience with managing shopping feeds important for this position?

Yes, demonstrable skills in managing shopping feeds and feed management tools, along with an understanding of freight and tax implications, are important.

What kind of budget management experience is expected?

Candidates should have experience in budget management, campaign analysis, and reporting with actionable insights to ensure optimal spend for maximum return.

What benefits are included in the compensation package?

The benefits package includes comprehensive medical, dental, and vision coverage, flexible hours and remote work options, a 401K plan with company match, paid time off, and a robust employee wellness program.

Who will the Manager of PPC report to?

The Manager of PPC will report directly to the VP of E-Commerce.

Are any specific professional certifications preferred for this role?

Professional certifications in Google Ads, Microsoft Ads, or equivalent platforms are preferred to enhance qualifications for the role.

Does Justrite Safety Group support work-life balance?

Yes, the company supports work-life balance through flexible hours and remote work options, allowing employees to manage their time effectively.

image

Justrite Safety Group

Protecting people, property, and the planet is our first and greatest responsibility.

Manufacturing & Electronics
Industry
1001-5000
Employees
1906
Founded Year

Mission & Purpose

Justrite Safety Group (JSG) manufactures and provides industrial safety solutions. Our two main categories are: 1) worker and workplace safety; 2) environmental protection. JSG is the parent of many brands and business units that include: AccuformNMC - manufacture the highest-quality safety identification products possible, and to help lead America’s workforce home safely. BCI - manufactures spill berms for secondary containment, industrial spray coatings, and dewatering and filtration solutions to the military, commercial, and utility sectors. Checkers – high-quality and durable cable management, heavy-duty ground protection matting, wheel chocks, and warning whips. Eagle - durable steel safety cans, safety cabinets, and thermoplastic secondary spill containment products. Hughes - quality emergency safety shower, eye/ face wash, and decontamination equipment. Justrite - provides expert advice and leading industrial safety solutions to help customers meet—and exceed—compliance regulations. Manufacturer of high-quality safety cans and cabinets, aerosol can recycling, and secondary spill containment. NoTrax - a leading source of professional floor matting for over 70 years. The product portfolio includes a wide range of ergonomic and safety matting for industrial and commercial applications, as well as specialized solutions for manufacturing, health care, food processing, and hygiene. Sall - a leading European manufacturer of industrial safety equipment, specializing in hazardous storage and environmental solutions. U.S. Chemical Storage - manufactures compliant hazardous chemical storage buildings and explosive magazines for use by a wide variety of industries and government entities.