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Market Analyst, Marketplace Intelligence & Strategy

  • Job
    Full-time
    Junior & Mid Level
  • Data
  • New York City
  • Quick Apply

AI generated summary

  • You need a BA/BS in Economics or related field, 2+ years experience, Excel proficiency, strong organizational and communication skills, passion for data storytelling, understanding of advertising industry, and an interest in TV/digital media. Hybrid position with 3 days in the office.
  • You will analyze market data, create forecasts, uncover sales opportunities, generate insights, collaborate with teams, manage data for analysis, track trends, and develop client-facing materials for NBCUniversal.

Requirements

  • BA/BS or equivalent experience in Social Science, Economics, Statistics or similar field of study
  • 2+ of relevant experience
  • Desired Characteristics:
  • Demonstrated ability to work with large datasets and within Excel
  • Willing to constantly ask questions and learn
  • Strong organizational skills – ability to manage multiple projects simultaneously and meet deadlines
  • Team player with strong communication and interpersonal skills
  • Passion for story telling through data
  • Excellent writing skills including presentation development
  • Outstanding reading comprehension skills
  • Understanding of advertising space and recent industry trends a plus
  • Passionate about the television and digital media space
  • Additional Requirements:
  • Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Responsibilities

  • Assist in the creation and ongoing enhancement of forecasting efforts
  • Proactively use data to uncover and quantify sales opportunities for sales teams
  • Proactively use data to generate compelling analytics and insights to support client communication and marketing strategies
  • Coordinate and collaborate across the organization to build compelling client/agency facing materials in support of the sales organization
  • Procure, clean and ingest data for mid to large scale analytic projects
  • Aid in procuring and testing new data sources
  • Test validity of current data and analytic approaches
  • Create and manage tracking for all requests and documents for internal distribution/communication
  • Develop knowledge of the entire NBCUniversal portfolio
  • Track and develop a point of view on macro trends (economic, social) and their impact to the advertising market

FAQs

What are the basic requirements for the Market Analyst, Marketplace Intelligence & Strategy position?

The basic requirements include a BA/BS or equivalent experience in Social Science, Economics, Statistics or similar field of study, as well as 2+ years of relevant experience.

What are some desired characteristics for applicants for this position?

Desired characteristics include demonstrated ability to work with large datasets and within Excel, willingness to constantly ask questions and learn, strong organizational skills, ability to manage multiple projects simultaneously, passion for storytelling through data, excellent writing skills, understanding of advertising space and recent industry trends, and passion for the television and digital media space.

What are some of the duties and responsibilities of the Market Analyst, Marketplace Intelligence & Strategy?

Some duties and responsibilities include assisting in forecasting efforts, using data to uncover and quantify sales opportunities, generating compelling analytics and insights for client communication and marketing strategies, coordinating and collaborating across the organization, procuring and ingesting data for analytic projects, testing data and analytic approaches, creating and managing tracking for internal distribution, developing knowledge of the NBCUniversal portfolio, and tracking macro trends and their impact on the advertising market.

Is this position remote or in-office?

This position is designated as hybrid, generally contributing from the office a minimum of three days per week.

Here you can create the extraordinary. Join us. Follow @WorkAtNBCU on Instagram, Twitter and Facebook for more.

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.