Market Analyst, Marketplace Intelligence & Strategy

NBCUniversal

Jul 9, 2024

Applications are closed

Job
Full-time
Junior & Mid Level
Data
New York

Requirements

BA/BS or equivalent experience in Social Science, Economics, Statistics or similar field of study
2+ of relevant experience
Desired Characteristics:
Demonstrated ability to work with large datasets and within Excel
Willing to constantly ask questions and learn
Strong organizational skills – ability to manage multiple projects simultaneously and meet deadlines
Team player with strong communication and interpersonal skills
Passion for story telling through data
Excellent writing skills including presentation development
Outstanding reading comprehension skills
Understanding of advertising space and recent industry trends a plus
Passionate about the television and digital media space
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Responsibilities

Assist in the creation and ongoing enhancement of forecasting efforts
Proactively use data to uncover and quantify sales opportunities for sales teams
Proactively use data to generate compelling analytics and insights to support client communication and marketing strategies
Coordinate and collaborate across the organization to build compelling client/agency facing materials in support of the sales organization
Procure, clean and ingest data for mid to large scale analytic projects
Aid in procuring and testing new data sources
Test validity of current data and analytic approaches
Create and manage tracking for all requests and documents for internal distribution/communication
Develop knowledge of the entire NBCUniversal portfolio
Track and develop a point of view on macro trends (economic, social) and their impact to the advertising market

FAQs

What are the basic requirements for the Market Analyst, Marketplace Intelligence & Strategy position?

The basic requirements include a BA/BS or equivalent experience in Social Science, Economics, Statistics or similar field of study, as well as 2+ years of relevant experience.

What are some desired characteristics for applicants for this position?

Desired characteristics include demonstrated ability to work with large datasets and within Excel, willingness to constantly ask questions and learn, strong organizational skills, ability to manage multiple projects simultaneously, passion for storytelling through data, excellent writing skills, understanding of advertising space and recent industry trends, and passion for the television and digital media space.

What are some of the duties and responsibilities of the Market Analyst, Marketplace Intelligence & Strategy?

Some duties and responsibilities include assisting in forecasting efforts, using data to uncover and quantify sales opportunities, generating compelling analytics and insights for client communication and marketing strategies, coordinating and collaborating across the organization, procuring and ingesting data for analytic projects, testing data and analytic approaches, creating and managing tracking for internal distribution, developing knowledge of the NBCUniversal portfolio, and tracking macro trends and their impact on the advertising market.

Is this position remote or in-office?

This position is designated as hybrid, generally contributing from the office a minimum of three days per week.

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We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.