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Market Research Analyst - Consumer & Market Insights (all genders)

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Zalando

20d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Research & Development
  • Berlin

AI generated summary

  • You need a degree in relevant fields, 3+ years in market research, strong project management skills, data science understanding, and bonus coding skills in R/Python and SQL.
  • You will manage market research projects, deliver reports, share insights with stakeholders, and collaborate with data analysts to combine survey and behavioral data for informed recommendations.

Requirements

  • You have a degree in Marketing/Market Research, Business Administration, Behavioral Sciences, Social Sciences, Statistics or Psychology or comparable subject, with an academic record of high achievement.
  • Knowledge of basic research methods including questionnaire design, multivariate analytics, and reporting gained through 3+ years of hands-on experience in a market research agency or as a client-side market researcher.
  • Solid business understanding which allows you to connect the dots, skillfully manage complex stakeholder landscapes, and focus the attention of the organisation on insights that have impact.
  • Understanding of data science and statistical methods (e. g. inferential inference, quasi-experiments, machine learning models)
  • Strong project management skills and ability to plan and prioritize work effectively in ad hoc research projects and continuous tracking studies.
  • You have a purpose-first mind-set and customer-oriented attitude and your working style is proactive and solution-oriented to support our stakeholders.
  • Bonus if you are skilled in coding for data processing and analysis in R or Python, and can query data with SQL via DataBricks, Superset, or similar platform.

Responsibilities

  • You are responsible for supporting quantitative market research projects and making sure reports are delivered on time and of high quality.
  • Based on your consumer insights experience, you have solid project management skills, you are actively learning new research design methods, and are able to translate research findings into business recommendations to guide customer centric decisions in our markets.
  • With your communication skills you share your insights and recommendations with Market General Managers, and other key stakeholder groups across Zalando.
  • You collaborate with data analysts to uncover holistic insights that combine survey (perception) data with onsite and transactional (behavioural) data.

FAQs

What is the role of a Market Research Analyst in the Consumer & Market Insights team?

The Market Research Analyst is responsible for supporting quantitative market research projects, delivering insights, managing stakeholder relationships, and translating research findings into business recommendations to guide customer-centric decisions.

What qualifications do I need to apply for this position?

You need a degree in Marketing/Market Research, Business Administration, Behavioral Sciences, Social Sciences, Statistics, or Psychology, along with 3+ years of hands-on experience in market research and knowledge of basic research methods.

What skills are required for this role?

Required skills include project management, strong communication, a solid understanding of data science and statistical methods, and the ability to manage complex stakeholder landscapes. Coding skills in R or Python and querying data with SQL are a bonus.

Is prior experience in a market research agency necessary?

Yes, a minimum of 3 years of hands-on experience either in a market research agency or on the client-side as a market researcher is necessary.

How does the Market Research Analyst contribute to stakeholder decisions?

The Market Research Analyst delivers insights that support strategic decision-making for diverse stakeholders by translating research findings into actionable business recommendations.

What kind of projects will I be working on?

You will be involved in quantitative market research projects and continuous tracking studies, focused on understanding customer needs and behaviors in various markets.

What benefits does Zalando offer to employees?

Zalando offers various benefits, including an employee shares program, discounts on products, paid volunteering days, a hybrid working model, vacation days, relocation assistance, and health and wellbeing options.

Is there support for personal development at Zalando?

Yes, Zalando encourages personal development through a training platform and biannual peer-to-peer reviews to support employee growth.

How is diversity and inclusion prioritized at Zalando?

Zalando is committed to being inclusive by design, assessing candidates based solely on qualifications and merit, and welcoming applications from diverse backgrounds, identities, and experiences.

How should I apply for this position?

All applications must be completed using the online form as Zalando does not accept applications via email.

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Zalando

Europe’s leading online platform for fashion and lifestyle.

Retail & Consumer Goods
Industry
10,001+
Employees
2008
Founded Year

Mission & Purpose

Zalando is a leading European online platform for fashion and lifestyle, offering a wide range of clothing, footwear, accessories, and beauty products from various brands. Their ultimate mission is to provide customers with a seamless and inspiring shopping experience, blending fashion with technology to create innovative solutions. The purpose of Zalando is to revolutionise the fashion industry by offering a diverse and inclusive shopping environment where customers can discover and purchase the latest trends and styles conveniently online. They aim to empower people to express their individuality through fashion while fostering sustainability and ethical practices within the industry.