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Marketing Analyst

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Huntress

11d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • London

AI generated summary

  • You need hands-on experience in marketing analysis, a strong grasp of various channels and their levers, excellent stakeholder management skills, and the ability to connect data sources for insights.
  • You will analyze digital media data, measure ROI, report on KPIs, implement attribution models, build dashboards, streamline lead pipelines, and improve lead quality and conversion rates.

Requirements

  • - Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling, advertising effectiveness or similar quantitative insights to drive marketing performance
  • - Strong understanding of different marketing channels (SEM strategies, PPC and Digital Media campaigns as well as OOH and in-person events) and their levers, both online or offline, and the ad tech ecosystem
  • - Strong stakeholder management, partnership and influence
  • - Ability to connect multiple data sources and unearth patterns of meaningful insights

Responsibilities

  • - Analyse the digital media channel data to deliver a holistic view of our media at a regular cadence and how it links to lead quality
  • - Measure ROI of online advertising campaigns and help understand the impact of "Above the line" media in driving leads to the Sales Team
  • - Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads
  • - Report on marketing and Sales KPI's, and help the Marketing Team understand performance by campaign and audience type
  • - Explore digital attribution models and implement to give accurate data driven attribution to our digital channels
  • - Build dashboards to help the business understand cross-channel demand generation effectiveness and recommend course of actions for both future and in-life improvements
  • - Work with the Sales Operations team and global partners to streamline our lead pipeline and enable a robust lead scoring model
  • - Work with the Sales Team to understand drivers behind lead quality and optimise the lead lifecycle management to improve conversion rates
  • - Assist in the delivery of integrating various lead data sources and stitching together across our database systems

FAQs

What is the duration of the contract for the Marketing Analyst position?

The contract is for an initial 12 months.

What is the pay range for this role?

The pay range is £330 to £380 Umbrella.

Where is the job located?

The job is located in London and supports a hybrid work format.

What are the primary responsibilities of the Marketing Analyst?

The primary responsibilities include analyzing digital media channel data, measuring ROI of online advertising campaigns, reporting on marketing and sales KPIs, exploring digital attribution models, building dashboards, and optimizing lead lifecycle management.

What skills are required for this position?

Required skills include hands-on experience with marketing analysis, strong understanding of various marketing channels, strong stakeholder management, ability to connect multiple data sources, and experience in lead scoring and attribution modeling.

Is this role suitable for recent graduates?

This role is aimed at experienced candidates, specifically those with in-depth marketing analysis and quantitative insights experience.

Will there be opportunities to work with global partners?

Yes, the role involves collaboration with the Sales Operations team and global partners.

What tools or software might I need to be familiar with for this position?

Familiarity with analytics tools, dashboard building software, and CRM or database systems may be beneficial for this role.

Is the company open to diverse candidates?

Yes, the company practices a diverse and inclusive recruitment process and encourages applications from all backgrounds.

Can I apply for this role if I am not based in the UK?

No, the company can only consider applications from candidates who have the right to work in the UK.

Huntress

Managed #cybersecurity without the complexity. EDR, M365 & SAT for the mid-sized and small businesses who need it most.

Technology
Industry
201-500
Employees
2015
Founded Year

Mission & Purpose

Protect Your Endpoints, Identities, and Employees. The fully managed security platform that combines endpoint detection and response, Microsoft 365 identity protection, and science-based security awareness training. Powered by custom-built technology for SMBs and the expert analysts in our 24/7 Security Operations Center. By delivering a suite of purpose-built solutions that meet budget, security, and peace-of-mind requirements, Huntress is how SMBs defend against today’s cyber threats. As long as hackers keep hacking, we keep hunting.