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Marketing Analyst (m/f/d)

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Wayfair

26d ago

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • Berlin

AI generated summary

  • You need a quantitative degree, experience in digital marketing or analytics, strong data skills (SQL, Python), critical thinking, and excellent communication. German is a plus.
  • You will analyze data to enhance email and push campaigns, A/B test strategies, collaborate with teams, monitor performance, and utilize analytics tools for actionable insights.

Requirements

  • At least Bachelor degree in a quantitative field of study: math, sciences, engineering, economics, or business
  • Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued
  • Experience with performance marketing is a big plus
  • Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance
  • Strong quantitative analytics with a technical lean - ability to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R knowhow is preferred
  • A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
  • Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
  • Excellent written and oral communication skills in English (German is plus)

Responsibilities

  • Own the growth strategy for our B2C or B2B email and push notification campaigns in Europe.
  • Analyze complex data sets to uncover trends, root out key insights, and create data-driven strategies to enhance relevance, personalization, and performance of our email & push notifications.
  • A/B test innovative ideas for optimizing email and push notifications, leveraging our experimentation platform to improve engagement and customer satisfaction.
  • Identify and implement technology-driven improvements that elevate campaign effectiveness, streamline processes, and meet evolving business needs.
  • Work closely with internal stakeholders—including Creative, Promotions, Data Science, and MarTech teams—to coordinate, plan, and execute high-impact campaigns and experiments that align with our brand goals.
  • Analyze and monitor campaign performance, identify trends, and make optimizations to drive channel performance.
  • Use a suite of analytics tools (e.g., Looker, Google Data Studio, Google BigQuery) to report on the outcomes of tests and monitor channel performance, providing actionable insights to drive ongoing improvement.

FAQs

What is the job title for this position at Wayfair?

The job title is Marketing Analyst (m/f/d).

What is the primary responsibility of the Marketing Analyst?

The Marketing Analyst will own the growth strategy for B2C or B2B email and push notification campaigns in Europe.

Is this position remote or in-office?

This is a full-time hybrid role; employees work in the office from Monday to Thursday and can work remotely on Fridays.

What qualifications are required for this position?

A Bachelor’s degree in a quantitative field of study, such as math, sciences, engineering, economics, or business, is required.

What type of experience is preferred for this role?

Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued.

Are there specific analytics tools mentioned in the job description?

Yes, the job description mentions using analytics tools such as Looker, Google Data Studio, and Google BigQuery.

What programming knowledge is preferred for applicants?

Knowledge of SQL, Google BigQuery, Python, or R is preferred.

What languages are required for this position?

Excellent written and oral communication skills in English are required, and German language skills are a plus.

What is the company's approach to diversity and inclusion?

Wayfair values and relies on diverse perspectives and is committed to being an equal opportunity employer, not discriminating based on various legally protected characteristics.

How does Wayfair describe its workplace culture?

Wayfair describes its workplace culture as a community of innovators, risk-takers, and trailblazers who celebrate differences and believe that unique perspectives make the company stronger and position it for success.

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Wayfair

Retail & Consumer Goods
Industry
10,001+
Employees
2002
Founded Year

Mission & Purpose

Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service to the development of tools that make the shopping process easier, to carry one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.