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Marketing and Brand Director

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TipTopJob

15d ago

  • Job
    Full-time
    Senior & Expert Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You have experience in hospitality marketing, a track record of building brands with emotional connections, and a passion for food brands driven by data.
  • You will develop data-driven strategies, manage marketing campaigns, oversee the budget, enhance brand value, and collaborate with agencies to execute brand initiatives effectively.

Requirements

  • The ideal candidate has experience leading brand and marketing efforts in the hospitality or restaurant sector.
  • Youll have a track record of building brands around core values and creating emotional connections with customers.
  • Youre passionate about food brands and data driven in your decisions.

Responsibilities

  • Develop innovative, data-driven strategies to grow and engage customer base.
  • Design, manage, and execute marketing campaigns to achieve sales goals across both new and existing locations.
  • Lead and manage the annual marketing budget, ensuring effective and efficient spend.
  • Refine and enhance the brands value proposition, supporting menu innovation and elevating the guest experience.
  • Build and maintain strong relationships with agencies to support brand strategy and campaign execution.

FAQs

What is the salary range for the Marketing and Brand Director position?

The salary range for the Marketing and Brand Director position is between GBP 130,000 and GBP 140,000.

Where is the Marketing and Brand Director role located?

The Marketing and Brand Director role is located in London.

What type of industry experience is required for this position?

The ideal candidate should have experience leading brand and marketing efforts specifically in the hospitality or restaurant sector.

Will the Marketing and Brand Director collaborate with other departments?

Yes, the Marketing and Brand Director will work closely with the CEO and collaborate across all departments and restaurant teams.

Are there opportunities for innovation in this role?

Yes, the role emphasizes innovation, agility, and a customer-first mindset to ensure the brand remains fresh and impactful.

Is there a focus on data in decision-making for this position?

Yes, the candidate should be data-driven in their decisions, particularly when developing marketing strategies.

What are some key responsibilities of the Marketing and Brand Director?

Key responsibilities include developing data-driven strategies, executing marketing campaigns, managing the annual marketing budget, enhancing the brand's value proposition, and building relationships with agencies.

Is experience in creating emotional connections with customers important for this role?

Yes, the ideal candidate should have a track record of building brands around core values and creating emotional connections with customers.

Does the role involve menu innovation and enhancing the guest experience?

Yes, refining and enhancing the brand's value proposition supports menu innovation and elevates the guest experience.

How will the Marketing and Brand Director contribute to the company's growth?

The Marketing and Brand Director will create long-term brand strategies and execute campaigns that drive growth across both new and existing restaurant locations.

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Marketing & Advertising
Industry
11-50
Employees
2000
Founded Year

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