Marketing and Recruitment Specialist, Executive Education

The University of Calgary

Aug 2

Applications are closed

Job
Full-time
Mid-level (3-4 years)
Calgary

Requirements

Post-secondary education in management, business, marketing, or communications is required (an MBA or master's degree would be considered an asset).
3+ years of progressive experience related to student recruitment, marketing or business development is required.
Highly developed problem solving and decision-making skills and proven ability to manage multiple projects and events effectively with rapidly changing priorities is required.
Experience in market research, analyzing marketing analytics, KPI reporting/tracking, and sales, ideally for learning products and services is required.
Excellent written, oral, visual design and presentation skills with demonstrated experience producing a variety of communication for internal or external stakeholders, are essential to the position.
Exceptional ability to build relationships with internal and external stakeholders at multiple levels is required.
Digital marketing experience, including writing and creating e-newsletters, video production/marketing, email campaigns, managing social media channels/communities and administering search engine optimization is considered a strong asset.
Advanced skills with Microsoft Office applications (Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop, Illustrator) and with a web content management system (CMS) such as Drupal would be a strong asset.
Expertise in the use of Content Marketing, Registration, and CRM systems or business development administration functions, including experience preparing proposals and presentations is considered an asset.
Strong attention to detail, exceptional organizational, negotiation and interpersonal skills and discipline in follow-through required.
The ability to handle ambiguity and resolve emerging issues with initiative and a collaborative mindset is essential.
Professionalism and a strong work ethic, as well as the ability to operate effectively within a dynamic, customer-facing, team environment is required.
Willingness and ability to travel and work non-standard hours and weekends as necessary.
Knowledge of University of Calgary culture, policies, procedures, and core business systems is considered an asset.
Experience working in an adult learning operation or business would be beneficial.

Responsibilities

- Planning and handling multiple projects simultaneously, prioritizing tasks appropriately and setting deadlines.
- Managing complex issues, while ensuring high impact projects are on schedule, on budget and aligned with Executive Education marketing and business development strategic goals.
- Evaluating and reporting on the effectiveness of initiatives and implement proactive changes to ensure continuous improvement.
- Maintaining an archive of statistics and event information on which to base future decisions and budgeting.
- Collaborating with the Haskayne Marketing & Communications and Community Engagement & Events teams on related projects.
- Developing and maintaining strong relationships with team members, staff, suppliers, clients, and other target audiences on and off campus.
- In collaboration with the Director, Executive Education, developing and executing an annual strategic marketing and communications plan while ensuring adherence to annual marketing budget allocation and optimizing marketing spend to ensure the most optimal return on investment.
- Navigating many different communication channels and tools such as social media, website, and email campaigns to coordinate recruitment and business development initiatives.
- Taking proactive measures to constantly evolve the marketing and communication initiatives to align with industry best practice and market innovations, identifying opportunities in the business community to showcase Executive Education.
- Keeping current with new developments in training and executive development programs including delivery, markets, providers, and competition.
- Completing and presenting competitive analysis, informing the design and positioning of new programs under development.
- Responsible for the development, writing and active editing of Haskayne marketing materials including program brochures, advertising messaging, social media, and website content (digital and print).
- Acting as editor of the Executive Connection, a monthly newsletter distributed to the Executive Education database.
- Working in Adobe suite to create graphics and videos, editing images and updating template layouts while aligning with University of Calgary branding standards.
- Initiating and working in conjunction with the Haskayne MarComm team on the development and implementation of strategic internal and external marketing, communications, and event plans as well as on the production, design, printing, and delivery of marketing collateral.
- Liaising with the Haskayne MarComm team to ensure that lead generation activity is aligned and consistent with the Haskayne School of Business and University of Calgary key messages and brand standards.
- Liaising with external partners such as vendors, conference, and tradeshow promoters.
- Develop, coordinate, and execute tactical recruitment and business development initiatives such as information sessions, regional and national recruitment activities, meeting with industry contacts, tradeshows, and other activities.
- Promoting and publicly speaking about open enrolment and custom programs at internal and external events including information sessions, industry events, tradeshows, and webinars.
- Identifying target businesses in a variety of industries with alumni contacts, and other sources as appropriate.
- Identifying program ambassadors, conducting interviews, formulating quotes, and writing success stories that can be shared in a variety of mediums.
- Responding to candidate inquiries via web forms, emails, phone, and other means.
- Providing guidance to applicants regarding financial assistance opportunities, career opportunities and alumni successes and internal tracking of status.
- Developing and updating conversion plans and materials including e-marketing content campaigns, call campaigns, conversion presentations and other engagement initiatives.
- Corresponding and communicating with leads to accelerate the sales cycle and drive conversion, including follow-ups, a high-level of customer service and sales cycle tracking.
- Effectively leveraging CRM tool to target communications to current leads interests, industry, and functional focus to promote conversion and to capture and manage business development follow-up activities.
- Liaising with the graduate program recruitment team and making appropriate referrals to university services and departments to link students with the most appropriate education programs for their needs and goals.
- Defining, tracking, and reporting on marketing, lead generation, conversion, and qualification metrics for each program to support enrolment targets.
- Supporting the Key Performance Indicators (KPI) process including calculating Return on Investment (ROI) on all recruitment and business development initiatives.
- Preparing recruitment and registration number reports to inform key stakeholders.
- Measuring the effectiveness of recruitment activities through analytics and data mining and reporting including suggestions for continuous improvement.
- Data collection of industry trends in the professional development and learning market including buyer behaviour, monitoring competitive programs, and reporting back to management team to inform decision-making.
- Conducting regular market and client segmentation analysis to recommend target clients and opportunities to foster the Executive Education strategy and recruitment activity plan for each program.
- This includes mining data from the CRM system, learning trends survey, and participant profiles to gather further insight to create targeted marketing initiatives and buyer personas.
- Initiate and conduct an annual learning trends survey and develop a report and presentation summarizing the findings in conjunction with senior Executive Education team members.

FAQs

What is the duration of the Marketing and Recruitment Specialist position?

The position is a full-time limited term role for approximately 24 months.

What are the primary working hours for this position?

The primary hours of work are Monday to Friday, 8:30 A.M. to 4:30 P.M., totaling 35 hours per week.

Is travel a requirement for this role?

Yes, there will be a need to travel to the University's Downtown campus and offsite for client meetings and events from time to time.

What is the educational requirement for this position?

A post-secondary education in management, business, marketing, or communications is required. An MBA or master's degree would be considered an asset.

How many years of experience are required for this position?

A minimum of 3 years of progressive experience related to student recruitment, marketing, or business development is required.

What skills are essential for candidates applying for this role?

Essential skills include highly developed problem-solving and decision-making abilities, excellent written and oral communication skills, and the ability to manage multiple projects and tasks effectively.

Are there any specific software skills that are required for this position?

Yes, advanced skills with Microsoft Office applications and Adobe Creative Suite are required. Experience with web content management systems, as well as CRM tools, is considered a strong asset.

What are the expectations regarding marketing and communication initiatives?

The Marketing and Recruitment Specialist is expected to navigate various communication channels, develop and execute marketing plans, and continually assess and improve initiatives to align with industry best practices.

Is this position part of a bargaining unit?

Yes, this position is part of the AUPE bargaining unit and falls under the Specialist / Advisor Job Family, Phase 2.

Does the University of Calgary support diversity and inclusion in its hiring practices?

Yes, the University of Calgary is committed to equitable, diverse, inclusive, and accessible employment practices and encourages individuals from designated groups to apply.

What is the application deadline for this position?

The application deadline is August 14, 2024.

Will the successful candidate receive training for this role?

While the job description does not specify training, the University of Calgary typically provides support and resources for new employees to ensure they can succeed in their roles.

Can applicants apply if they do not meet every qualification listed in the job description?

Yes, candidates are encouraged to apply even if they do not meet all qualifications, as the University strives to achieve equitable and inclusive hiring practices.

The University of Calgary

Canada's entrepreneurial university, A top research university

Education

Industry

1966

Founded Year

Mission & Purpose

The University of Calgary is a leading Canadian university located in the nation's most enterprising city. The university has a clear strategic direction to become one of Canada's top five research universities, where research and innovative teaching go hand in hand, and where we fully engage the communities we both serve and lead. This strategy is called Eyes High, inspired by the university's Gaelic motto, which translates as 'I will lift up my eyes.’