FAQs
What is the role of the Marketing Communications Campaign Manager – Solutions & Segments at ABB?
The Marketing Communications Campaign Manager is responsible for developing and implementing global marketing communications plans for the Sales & Solutions business unit and customer segment campaigns within the Distribution Solutions division. This includes managing end-to-end campaigns that span different stages of the buying funnel, creating external-facing materials, driving internal and external communication initiatives, and tracking campaign performance and budget.
What qualifications are required for this position?
Candidates should have a university degree, 8-10 years of related experience, and a strong marketing communications background. Experience in promoting complex industrial solutions, managing agency relationships, and understanding B2B, industrial, and technical environments is also essential.
What kind of experience is preferred for applicants?
Applicants should have a proven track record of success in marketing communications, particularly in industrial, manufacturing, and complex technical sectors. Experience with managing multiple stakeholders and projects simultaneously is also critical.
Will I need to travel for this position?
Yes, the role may require occasional domestic and international travel.
How does this role contribute to the overall goals of ABB?
By developing and executing integrated marketing communications strategies, the Marketing Communications Campaign Manager supports business growth, helps build brand awareness, and generates demand and leads for the Sales & Solutions business unit.
Is there a specific location preference for this position?
While the position is global, there is a preference for candidates located in EU countries such as Romania, Ireland, and the UK.
What will be the process for selection?
The selection process may include a case study exercise as part of the recruitment process to assess candidates' relevant skills and experiences.
Who will I report to in this position?
This role reports to the Marketing Communications Manager for the Electrification segment (ELDS).
What kind of materials will I create in this role?
You will create external-facing materials such as articles, success stories, case studies, customer presentations, videos, infographics, ads, collateral, and email outreach.
What are the key responsibilities associated with this position?
Key responsibilities include leading integrated marketing communications strategies, managing campaign content, collaborating with various stakeholders, tracking budgets and KPIs, and staying updated on industry trends and competitor news.